History BlandNameProduct / LiveActionTV

* In the ''Series/{{Lewis}}'' episode "Allegory of Love", Hathaway hands Lewis an article he printed from "Netipedia", which has an "i" logo instead of the jigsaw globe, but otherwise looks exactly like Website/TheOtherWiki (although the article in question -- for Creator/JorgeLuisBorges' fictional location Uqbar -- doesn't exist, being a redirect to the story it appears in).

** The games in the background of the Sesame Street Community Centre include ''Dos'' (for ''Uno''), Tricycle playing cards (for Bicycle), and a very ''Sesame Street'' take on a ParentalBonus with ''[[TabletopGame/CardsAgainstHumanity Cards Supporting Humanity]]'' (a party game for wonderful people).

* ''Series/TheTwilightZone1959'': In "[[Recap/TheTwilightZoneS5E126LivingDoll Living Doll]]", Talky Tina is based on the wind-up doll Chatty Cathy and is even voiced by the same actress, Creator/JuneForay.

* The Creator/{{CBC}} HighSchool SitCom ''Series/MrD'' is an interesting case; the school's name ([[ShoutOut Xavier]] [[Franchise/XMen Academy]]) and uniforms suggest it's a Catholic school, but that's never stated outright and there are no priests or nuns in sight.

*** In one sketch, the products included Leg & Hammer (Arm & Hammer) baking soda and Borito (Purina) Dog Chow.
*** In one sketch, the products were Charming (Charmin) toilet paper, Pufferin (Bufferin), American Depressed (American Express) traveler's checks and Joyful (Joy) dishwashing liquid.
*** One sketch had Smooth and Dry (Soft & Dri) deodorant, Lady Schtick (Lady Stick) deodorant, Bubblemint (Doublemint) gum and stockbroking firm E.F. Sutton (E.F. Hutton).
*** One such sketch included Left Guard (Right Guard) deodorant, Dirt Around the Collar ("Ring around the collar" in Wisk detergent commercials) and Minnie Made (Minute Maid) orange juice.

** One sketch had Glomet (Comet) cleanser, Tallstate (Allstate) Insurance, Franny Goose (Granny
Goose) potato chips, Grab (Glad) bags and Left Guard (Right Guard) deodorant.

* ''Series/{{Castle}}''

-->'''Castle:''' [=MyFace=]? Don't you mean--
-->'''Alexis:''' Don't bother, I've been trying to correct her all day.

*** In another sketch, the products were Charming (Charmin) toilet paper, Pufferin (Bufferin), American Depressed (American Express) traveler's checks and Joyful (Joy) dishwashing liquid.

* "Morley", a fictional cigarette brand based on Marlboro cigarettes ("Marleys" - the box design didn't exactly hide it, either), was the brand of choice for The Cigarette Smoking Man (of ''Series/TheXFiles'') and Spike (of ''Series/BuffyTheVampireSlayer''). Packs of Morleys have also turned up in ''Series/MalcolmInTheMiddle'', ''Series/BurnNotice'', ''Series/TheOuterLimits1995'', and the movies ''Film/SpyGame'', ''Film/ProzacNation'', and ''Film/Thirteen2003'', [[http://en.wikipedia.org/wiki/Morley_(cigarette) as well as elsewhere]]. The ''X-Files'' episode ''BrandX'' {{lampshade|Hanging}}s this fairly heavily.

* Season 7 of ''Series/TwentyFour'' involved a chemical weapons threat perpetrated by none other than "Starkwood," the U.S.-based private army-- security contracting firm.

** Characters buy their food at "Freshco" rather than Tesco.[[note]]Amusingly, there now ''is'' a grocery chain called Freshco, albeit in Canada.[[/note]] There's also the search engine "Voggle" (instead of Google) and a social media website called Face-Scene with green graphics - despite other characters also referencing Facebook.

* In the ''Series/{{Lewis}}'' episode "Allegory of Love", Hathaway hands Lewis an article he printed from "Netipedia", which has an "i" logo instead of the jigsaw globe, but otherwise looks exactly like Website/TheOtherWiki (although the article in question - for Creator/JorgeLuisBorges' fictional location Uqbar - doesn't exist, being a redirect to the story it appears in).

* ''Series/MontyPythonsFlyingCircus''. One sketch was about a semaphore version of ''Literature/WutheringHeights'' created by the film company 20th Century Vole ([[https://en.wikipedia.org/wiki/20th_Century_Fox 20th Century Fox]]).

* In ''Series/{{Supernatural}}'', the search engine used is "Search the Web." "[=BFFLink.net=]" is a social networking site. In the episode "In My Time of Dying," Sam uses a "Mystical Talking Board" to communicate with [[spoiler: Dean during his out-of-body experience]].

* ''Series/YouCantDoThatOnTelevision''

** The series also skewered the "Pepsi Challenge" commercials on various occasions - in one episode Alasdair takes the "Pep Pop Challenge," and in a cut scene from the pilot episode of Canada-only spinoff ''Whatever Turns You On'', Ruth Buzzi participates in the "Peski Challenge" (electrocuted by Dungeon Master Nasti when she gives the incorrect answer as to which soft drink she prefers).

* The ''Series/ScreamTheTVSeries'' has Cliplicious and Chirpster as its bland-name versions of Website/YouTube and Website/{{Twitter}} respectively.

* The ''Series/ScreamTVSeries'' has Cliplicious and Chirpster as its bland-name versions of Website/YouTube and Website/{{Twitter}} respectively.

* In ''Series/{{Jessie}}'', the characters get stuck in a giant tea cup bilboard for Tipton Tea, an obvious expy of Lipton Tea. Also a ShoutOut to ''Series/TheSuiteLifeOfZackAndCody''.
* In ''Series/HannahMontana'', there's Standford University with an added D. May possibly be in a different location then Stanford given how Miley is able to drive back and forth a few times from Malibu in about a day when it usually would take between 6-7 hours one way. This could just be a case of ArtisticLicense. It wouldn't be the [[Film/OrangeCounty first time]].
* ''Series/BloodOverWater'' has the villains work for Sleet Mountain. While there is a real Sleet Mountain Service Center in Newfoundland, the one in the story is a blatant stand-in for Ice Mountain. Even in the novelization, it's located "somewhere near Big Rapids." The nearby town of Stanwood hosts a real-life Ice Mountain bottling plant. In the original cut, it ''was'' Ice Mountain. Led to a lot of ClumsyCopyrightCensorship later on.
* In KoreanSeries:
** Gu Jun Pyo is on the cover of "Borbes" magazine in ''Series/BoysBeforeFlowers''.
** ''Series/InspectorKoo'' has characters using the search engine "Woegle" and finding images on social media site "Witter".
** Min Woo is wearing a "Permes of Paris" shirt in ''Series/OhMyLady''.
** In ''Series/StartUp'' a character uses the search engine "Coocle".
* The cereal-loving Jerry Series/{{Seinfeld}} had "Double Crunch" cereal in his cupboard before ProductPlacement deals landed real-life cereals in his apartment.

* ''Series/{{Friends}}'':
** A number of episodes feature "Love That Crunch" cereal, which is otherwise completely the same as "Cap'n Crunch", ''including the character on the front''.
** Another episode had "Finger Lickin' Chicken," which was clearly Kentucky Fried Chicken under a different name... right down to The Colonel himself being on the bucket.
** Other episodes have had, for example, "Sprito" replace "Sprite."
* ''Series/TheLatestBuzz'' featured [=GleeTube=] in place of Website/YouTube.
* ''Series/LegendsOfTomorrow'':
** While the Legends were disbanded, Sara took up a job working at "Sink Shower & Stuff", a parody of "Bed Bath & Beyond".
** "Beebo, God of War" opens at a Toys Are We. The eponymous Hug-Me Beebo (the must-have toy of Christmas 1992) is a sort of cross between a Tickle-Me [[Series/SesameStreet Elmo]] and a Toys/{{Furby}}.
** "The Satanist's Apprentice" includes what is clearly a Tiffany lamp in Constantine's house, but calls it a Bethany lamp. (Bethany lamps seem to be a real thing, but don't look like that.)
* ''Series/StrangerThings'': Murray can be seen drinking "Slotichnaya" vodka a few times in Season 2. However, most products shown on the show are real, such as Schlitz beer. Come Season 3, many of the shops in Starcourt are real (though many of the companies have since folded), except the ones where sufficient action takes place.
* An episode of ''Series/TooCloseForComfort'' has Cartoonist Henry Rush in Hollywood to turn his comic strip character Cosmic Cow into a Network Cartoon Show. The pitch meeting takes place in a room with a giant window that shows a panoramic view of the city, including a billboard for 'J&C' Scotch Whiskey.
* ''Series/SabrinaTheTeenageWitch'' turned this into an art form:
** Witches trying to magically create brand goods automatically create a Bland Name Product equivalent with an obviously similar name. According to Hilda, this is the result of the Witches' Council's intervention after the market was flooded by magically created Gucci knockoffs. They can't even conjure Rollerblade inline skates; instead, they get "[=Rollerblahs=]".
** Other products that appeared in the episode were "[=N&N's=]" instead of M&M's; "[=Butterthumb=]" instead of Butterfinger; "[=Schmickers=]" in place of Snickers; "[=Popsi=]" instead of Pepsi; and in place of a Yoo-hoo, Sabrina manages to conjure a "[=Hey, Over Here=]".
** The spin-off novels take this idea and run with it. Any fast food Sabrina conjures up automatically comes from a restaurant called "Burger Queen."
** In a Season 6 episode the product keeps the name but the concept is different. Sabrina goes to the Other Realm version of Hooters[[note]]A FanserviceWithASmile restaurant chain where the waitresses wear tight t-shirts and hot pants[[/note]] and discovers that it features dancers in owl costumes.
--> '''Sabrina:''' "Hooters is a lot different back home..."
* An episode of ''Series/TheMaryTylerMooreShow'' has Mary buy a "Fast Wheels" car racing set for neighbor Bess (Toys/HotWheels).
* An episode of ''Series/HomicideLifeOnTheStreet'' has a character drinking "Bedwiser".
* ''Series/LawAndOrder''
** Searchling is a search engine with a Google-style logo. Another search engine called Yah has also featured.
** One episode features an obvious rip-off of the Smoking Gun website called [=UpTheButt=], {{lampshade|Hanging}}d when Branch comments it's a terrible name.
* ''Skist'', the soft drink of choice on ''Series/VeronicaMars'', is a shortening of Sunkist.
* In the ''Hobgoblins'' episode of ''[[Series/MysteryScienceTheater3000 MST3k]]'', an educational short Crow has made is shown on a "Stony" TV.
* In ''Series/{{Beetleborgs}}'', a bottle of [[{{Squick}} "Fountain Don't"]] (Mountain Dew) is used to trick one of the main characters to drink a mutation potion.

* ''Series/{{Zoey 101}}'' seemed to favor putting a school emblem over the manufacturer's logo (as was also done on ''Series/NedsDeclassifiedSchoolSurvivalGuide'').

* The fictional girlie magazine ''Playpen'', which made its first recorded appearance in an episode of TheSixties SitCom ''Series/ThatGirl'' and is still going strong. Spot it in ''Series/MarriedWithChildren'', ''Series/MalcolmInTheMiddle'', ''WesternAnimation/FamilyGuy'', ''Series/That70sShow'', ''Series/KyleXY'', ''Series/TheXFiles'', ''Series/Millennium1996'', ''Series/{{Friends}}'', ''Series/{{Lost}}'', ''Series/{{NCIS}}'', ''Series/RulesOfEngagement''...
* ''Series/YouCantDoThatOnTelevision''
** One sketch features a kid's mom finding his stash of "Playtoy" magazines.
** The series also skewered the "Pepsi Challenge" commercials on various occasions - in one episode Alasdair takes the "Pep Pop Challenge," and in a cut scene from the pilot episode of Canada-only spinoff ''Whatever Turns You On'', Ruth Buzzi participates in the "Peski Challenge" (electrocuted by Dungeon Master Nasti when she gives the incorrect answer as to which soft drink she prefers).
** The show could and did get away with not using Bland Name Products when it was a local-only show in Ottawa, Ontario. For example, the local version of the Peski Challenge sketch (featuring a local child actress instead of Ruth Buzzi) refers to Pepsi by name, and a mother (played by the same child actress) "gives" her children [=McCain's=] Deep and Delicious Pies (in the face), replaced on ''Whatever Turns You On'' by Ruth Buzzi and the fictional [="McSplat's=] Deep and Delectable Pies."

* BritCom ''Series/TheITCrowd''
** The 'Friendface' episode features, as well as the eponymous [[Website/{{Facebook}} social networking site]], soft drink "Cuke", resplendent in exactly the same packaging as Coca-Cola.
** In a later episode: "This man has no online presence. He's not on Friendface, he's not on Jitter."
* ''Series/HarryHillsTVBurp'' had a skit featuring the shopping channel OVC, instead of QVC.

* ''Series/MurphyBrown''
** The show has a box of Dunkin' Donuts in almost every episode... except the familiar logo has been changed so that it reads "Donuts Donuts".
** They zigzagged whether FYI was a CBS News show or not; for the most part, there wasn't an eye to be seen anywhere but they mentioned CBS reporters and anchors as coworkers and spoke of the network by name. The {{Revival}} plays it straight with CNC and Wolf Network standing in for CNN and Fox News respectively.

* ''Series/TheMiddleman'' created "Your Face in a Tube", simultaneously making us think of Website/MySpace, Website/{{Facebook}}, AND Website/YouTube in one awesome website name.
* The ''Series/{{JAG}}'' and ''Series/{{NCIS}}'' teams regularly view reports from the [=ZNN=] news channel.

* ''Series/TheBigBangTheory''
** In the university canteen, soft drinks such as Dr. Pepper and Diet Cola are sold in cans identical to the real-life brands. Sheldon's non-existent cousin (who was made up to fool Penny) had apparently escaped rehab and was staying at a Motel 8.
** After being disappointed by the taste of orange juice and amount of crispiness of a toasted English muffin, Sheldon addresses a tub of margarine.
-->''I have no trouble believing you're not butter.''
* The re-imagined ''Series/{{Battlestar Galactica|2003}}'' has a Spaceline called Pan Galactic which uses an identical symbol to Pan Am, examples of which can be seen [[http://en.battlestarwiki.org/wiki/File:Pan_Galactic_profile.jpg here]] and [[http://en.battlestarwiki.org/wiki/File:PanGalactic.jpg here.]]
** This was apparently a ShoutOut to ''Film/TwoThousandOneASpaceOdyssey'' (which featured Pan Am commercial space shuttles from the Earth to orbit and the Moon) rather than a get around for copyright, which makes slightly more sense InUniverse since [[spoiler:the series is set over 150,000 years prior to Pan Am ever existing]].
** It kind of also sounds like a Shout-Out to ''Hitchhiker's Guide's'' Pan Galactic Gargle Blaster.
* ''Series/{{Chuck}}'' features a smoothie place called "Orange Orange." Their logo is written in a UsefulNotes/{{font|s}} identical to that of Orange Julius's logo. They also have Buy More, a poorly-disguised version of Best Buy. Instead of a Geek Squad, they have a Nerd Herd. There's also Large Mart, presumably a knock-off of Wal-Mart.
* ''Series/EverybodyHatesChris''
** In the "Everybody Hates Halloween" episode, Julius buys Gravy Ways (Milky Ways), M&N's (M&M's), and Butterthumbs (Butterfingers) as a way of saving money on Halloween candy.
** The family also uses Tussin (Robitussin cough syrup) as a cure-all for every type of ailment.
--->'''Tonya''': Mom! Chris got hit by a bus!\\
''[Rochelle is seen grabbing her purse and an economy-size bottle of Tussin as she runs out the door.]''
** Tussin is actually an "off brand" name. Cheaper version of the brand name but perhaps not quite as effective. Sold in Walmart stores, for example.
** Chris at one point mentions that their family would buy boxes of "Cookie" from the store. Not "Cookies," just ''"Cookie,"'' as in one giant cookie in a box that they would have to cut up and share.
* ''Series/{{Castle}}''
** In one episode the title character's mother is making a "[=MyFace=]" account.
-->'''Castle:''' [=MyFace=]? Don't you mean--
-->'''Alexis:''' Don't bother, I've been trying to correct her all day.
** In another episode, the team is tracking a money order from a bank called "Machovia."
** "[=YouWillViewIt.com=]" is a video website.
* ''Series/DoctorWho'':
** "The Web of Fear"[[note]]at least in the reconstruction -- the chocolate is only seen in a MissingEpisode and the telesnaps don't show it clearly[[/note]] prominently features a bar of Camfield's Fairy Milk Chocolate, with packaging resembling the 1930s Cadbury's Dairy Milk Chocolate design (including the initials CDM, rather than CFM, on the milk churn). Doubles as a fun little injoke as Creator/DouglasCamfield was the director of the serial.
** The new series occasionally features the AlphabetNewsNetwork "AMNN," most often during NewsMonopoly scenes.
** Early in the new series, the search engine that present-day humans were likely to use was search-wise.net. This was a real but non-functional website with a publicly accessible front page, which is archived [[http://web.archive.org/web/20080731062140/http://www.search-wise.net:80/ here]] on the Wayback Machine.
* ''Series/BuffyTheVampireSlayer'':
** "Tito's" brand potato chips show up on numerous occasions. The bag looks very similar to a Frito-Lay Ruffles bag.
** Happy Cat in Season 8, obviously intended to be Hello Kitty.
* ''Series/{{Degrassi}}'' tends to come up with Bland Name Products for anything media-related, and avert it otherwise unless something is an independent small business in-universe. They seem to use a lot of Canada-only brands so the aversions aren't immediately apparent to viewers in the US and elsewhere.
** They also use fictionalized names for Canadian universities but real names of U.S. ones.
* Season 7 of ''Series/TwentyFour'' involved a chemical weapons threat perpetrated by none other than "Starkwood," the U.S.-based private army-- security contracting firm.
* ''Series/{{Leverage}}'' had an interesting twist to this in season 1: Instead of having fake products, they would have ''real'' products, but would never show their names or labels. For example, Hardison is clearly seen drinking orange Jones soda, but the front of the label was always against his palm or otherwise turned away from the camera.
* On the [[CaliforniaDoubling US/Canadian]] version of ''Series/QueerAsFolk'', Michael worked at the "Big Q," a thinly disguised UsefulNotes/{{Kmart}}.
* In ''Series/LittleBritain'', Judy and Maggie belong to the fictional "Women's Association" instead of the Women's Institute. In the initial broadcast of their sketches, they ''were'' from the Women's Institute, but it was hastily changed when the real organisation did not want to be associated with such vulgar characters.
* Notably averted with ''Series/{{Warehouse 13}}'' in the episode "Love Sick." [=TigerDirect=] features prominently in the plot, as the VillainOfTheWeek was employed here.
* In an early episode of ''Series/{{Sliders}}'' the gang visited an alternate world where computers ran on the "Doors" operating system.
* ''Series/{{Community}}''
** One episode has Annie eating a bag of "Let's" potato chips, obviously in the style of Lay's potato chips. TheTag in the final episode of Season 3, "Introduction To Finality," has Leonard doing a Website/YouTube review of Let's chips.
** If anyone is drinking a can of beer it will be "Olde British 800", looking very much like the "Olde English 800" malt liquor.
** The search engine being used is "Searchsies.com".
* ''Franchise/CSIVerse'': The "big 3" of the franchise all use World Send package delivery service.
** ''Series/{{CSI}}'' has a few examples of renamed Playboy-type magazines. One is the ep where a guy walks out of the desert to board a bus. He had burned some of his belongings just beforehand; Nick and Greg find the mags among the remnants.
** ''Series/{{CSINY}}'' refers to Facebook simply as "profile pages" a few times. Other "bland names" are "Mighty Glue", "Clog Away" drain cleaner, "Handi-Foam" spray insulation, and "Kiddie Clay" (in a kindergarten, for Play Doh).
* The Creator/{{CBC}} HighSchool SitCom ''Series/MrD'' is an interesting case; the school's name ([[ShoutOut Xavier]] [[Franchise/XMen Academy]]) and uniforms suggest it's a Catholic school, but that's never stated outright and there are no priests or nuns in sight.
* In ''Hidarime Tantei EYE'', characters can be seen using a search engine called "Bogel."
* In ''Series/{{Supernatural}}'', the search engine used is "Search the Web." "[=BFFLink.net=]" is a social networking site. In the episode "In My Time of Dying," Sam uses a "Mystical Talking Board" to communicate with [[spoiler: Dean during his out-of-body experience]].
* In the ''Series/{{Unforgettable}}'' episode "The Man in the Woods," the main characters visit a diner whose beer list includes Spam Adams and Limstel.
* Averted and lampshaded at once in the Season 4 ''Series/{{NCIS}}'' episode "Witch Hunt," in which a teenage witness reports the car used in a hit and run is a Kuruma. Gibbs takes it as misdirection since [[BilingualBonus it's the Japanese word for "car"]], but [=McGee=] points out it's the stand-in name for a Chrysler Sebring in ''VideoGame/GrandTheftAutoIII''.
* Lampshaded and played with in the later seasons of ''Series/TilDeath''. Joey attempts to prove [[MediumAwareness that everyone's living in a TV show]] and points to the numerous fake brands and trademark dodges as examples. Earlier, Eddie and Joy are shown replacing boxes of actual brand-name product with Bland Name Products because cash is tight and they can't afford actual ''brands'' anymore.
* ''Series/{{Scrubs}}'' has Coffeebucks.
* In the TV mini-series for Stephen King's ''The Stand'', the beer two of Flagg's guards are drinking is labeled "Beer," although the cans are colored and the font used is a very near match to Coors.
* On ''Series/{{Bones}}'', Hodgins and Zack once tested whether zooplankton could survive feeding on toxic human flesh using a chunk of poisoned meat in a tank with "Sea Chimps" (= "Sea Monkeys"). Averted with the meat, which was openly stated to be Spam.
* ''Series/SesameStreet'' does this, since it's on Creator/{{PBS}} and Sesame Workshop wants to avoid ProductPlacement. Some of the [[http://muppet.wikia.com/wiki/Brands_sold_at_Hooper%27s_Store product labels]] include drawings of Muppet characters.
** The games in the background of the Sesame Street Community Centre include ''Dos'' (for ''Uno''), Tricycle playing cards (for Bicycle), and a very ''Sesame Street'' take on a ParentalBonus with ''[[TabletopGame/CardsAgainstHumanity Cards Supporting Humanity]]'' (a party game for wonderful people).
* It's easy to miss, but in ''Series/{{Spaced}}'' places like the [=JobCentre=] aren't given their real-life branding. The real-life [=JobCentre=] decided (perhaps a touch humourlessly) that they didn't want to give the impression that any of their staff would give preferential treatment to anyone on the basis of how they felt about ''Film/ThePhantomMenace''.
* ''Series/{{Sherlock}}'' has "[=MePhone=]" as a stand in for "iPhone."
* A ''Series/SaturdayNightLive'' sketch parodied a series of Taster's Choice instant coffee ads with an ad for "Tayster's Choice" spermicidal jelly.
* ''Series/{{Elementary}}''
** A publication printed on pink paper called the "Investor's Post" in season 1, an apparent stand-in for the real life Financial Times.
** There is an online community called "Everyone" which works somewhat similar hacks as Anonymous. And "Jamaica Quay" for Pirate Bay.
** In one episode, one of the suspects was involved in smuggling Barnen Delight, an Italian chocolate egg with a toy inside that is illegal in the US because the toys are considered choking hazards, exactly like the real-world Kinder Surprise. ("Barnen" is Swedish for children, "Kinder" is German.)
* The standard ''Creator/DisneyChannel'' equivalent of the Apple iPhone seems to be the "zPhone", and it factors in episodes of many episodes of Disney Channel series such ''Series/HannahMontana'', ''Series/ShakeItUp'', and ''Series/ANTFarm''.
* An episode of ''Come Fly With Me'' has Taaj (one of the airport staff) driving around a buggy belonging to an organisation called the UKAA (UK Aviation Authority), a play on real life organisation "the British Aviation Authority". The buggy features a red version of the BAA logo, whereas in reality it is green.
* In one episode of ''Series/YoureTheWorst'', Jimmy receives a "Manchester FC" football jersey from his father.
** Several characters make references to the Red Napkin meal prep delivery service, a clear parallel to Blue Apron.
* On ''Series/SiliconValley'', which is largely about the start-up culture in Silicon Valley, the production team said one of the hardest parts of character design was the company names. Nearly everything they came up with was taken. Although other companies are sometimes mentioned by name, the main character Richard works for Hooli, a thinly-veiled parody of Google.

* ''Series/ADifferentWorld'', which takes place at a historically black college, features fake historically black sororities and fraternities, although extras are seen in the background wearing real sorority/fraternity paraphernalia. Dwayne and Ron attempt to join "Kappa Lambda Nu" and Whitley is a member of "Alpha Delta Rho", which combines the names of some of the more well known black sororities ('''Alpha''' Kappa Alpha, '''Delta''' Sigma Theta, and Sigma Gamma '''Rho''').
* ''Series/Numb3rs'':
** [=CalSci=] is this to Caltech, though the university serves as an inspiration.
* The ''Series/ScreamTVSeries'' has Cliplicious and Chirpster as its bland-name versions of Website/YouTube and Website/{{Twitter}} respectively.
* ''UsefulNotes/ComicRelief 1989'' featured a parody of the hugely popular Nescafe adverts (the ones with Tony Head and Sharon Maughn).
-->"Nafcafe Gold Bland. If you like it that much, get your own bloody jar!"
* On ''Series/ThirdRockFromTheSun'' Dick calls his Mr. Potato Head "Mister Potato Man."

* ''Series/TheCarolBurnettShow'' had multiple sketches which parodied commercials where a character is approached by a stranger asking them to try a new product. In all of the sketches, people enter a woman's kitchen and tell her about various fake products.
*** In one sketch, the products included Leg & Hammer (Arm & Hammer) baking soda and Borito (Purina) Dog Chow.
*** In another sketch, the products were Charming (Charmin) toilet paper, Pufferin (Bufferin), American Depressed (American Express) traveler's checks and Joyful (Joy) dishwashing liquid.
*** One sketch had Smooth and Dry (Soft & Dri) deodorant, Lady Schtick (Lady Stick) deodorant, Bubblemint (Doublemint) gum and stockbroking firm E.F. Sutton (E.F. Hutton).
*** One such sketch included Left Guard (Right Guard) deodorant, Dirt Around the Collar ("Ring around the collar" in Wisk detergent commercials) and Minnie Made (Minute Maid) orange juice.
** In a sketch with several dolls, one is named Barbrie (Franchise/{{Barbie}}) and one is named G.I. Jack (Franchise/GIJoe).
* An episode of ''Series/ForThePeople'' sees "Yowler" used as a substitute for Tumblr.

* Tiara of ''Series/MagicXWarriorMagiMajoPures'' loves ordering things from "Hayaizon" (Amazon).
* In the ''Series/{{Lewis}}'' episode "Allegory of Love", Hathaway hands Lewis an article he printed from "Netipedia", which has an "i" logo instead of the jigsaw globe, but otherwise looks exactly like Website/TheOtherWiki (although the article in question - for Creator/JorgeLuisBorges' fictional location Uqbar - doesn't exist, being a redirect to the story it appears in).
* ''Series/{{Billions}}'': In Season Four, Bobby gets involved in a takeover of Salers, an old but failing department store chain with a logo that is clearly based on the old but failing Sears department store chain.

* ''Series/MontyPythonsFlyingCircus''. One sketch was about a semaphore version of ''Literature/WutheringHeights'' created by the film company 20th Century Vole ([[https://en.wikipedia.org/wiki/20th_Century_Fox 20th Century Fox]]).
* ''Series/{{Succession}}'':
** With the central Roy family being a NoCelebritiesWereHarmed version of the Murdochs, their news channel ATN is obviously a stand-in for Fox News, another news channel that is frequently accused of being a right-wing mouthpiece. Likewise, the liberal PGM news network, ATN's biggest rival, obviously stands for CNN, which is Fox News' biggest rival.
** Edgy digital media outlet Vaulter is a mix between VICE, Buzzfeed and Gawker. The office is eerily similar to VICE's, the inane headlines are in the style of VICE and Buzzfeed, and the Vaulter plotline in the show mirrors Gawker's real-life trajectory.
* ''Series/BroadCity'':
** Abbi works at Soulstice, a parody of the New York-based and extremely yuppy-friendly [[https://www.equinox.com/ Equinox]] and Soul Cycle gym chains.
** Ilana's place of 'work', Deals Deals Deals, is based on a similar company called Lifebooker that Abbi, Ilana, and writer/director Lucia Aniello used to work at.
** Trey's fridge is stocked full of Thinny Chicks wine, a parody of Skinnygirl.
** In "Jews on a Plane", Abbi and Ilana take a Birthmarc trip, a parody of Birthright Israel.

* ''Series/GhostsUS'': The Chekhov Chill drink from "Trevor's Pants" is a thinly disguised Smirnoff Ice, but the name also {{lampshades}} that it functions as the episode's ChekhovsGun.
* ''Series/{{Trace}} features "Face to Face" social network which resembles OK.ru in terms of interface and VK and Facebook in terms of functions.
* ''Series/{{The Boys|2019}}'': [[Characters/TheBoys2019VoughtInternational Vought International]] is such a massive company that they have their own counterparts to real products, such as "Voughtify"[[note]]Spotify[[/note]], "Vought+"[[note]]Disney+[[/note]], big conventions like "[=VoughtCon=]"[[note]]Comic-Con[[/note]], Voughtland[[note]]Disneyland[[/note]] and a movie franchise dubbed the "Vought Cinematic Universe", or "VCU"[[note]]Marvel Cinematic Universe, DC Expanded Universe[[/note]].
* Happens in-universe in ''Series/HappyEndings'' when the group crack open an unbreakable pinata filled with off-brand candy like Two Musketeers, Skinnles, Senior Mints, Sophomore Mints, and Reestie's Peanut Butter Clorps.
-->'''Max:''' Even the ingredients are bonk. This says it has "artishishal flavouring".
* ''Series/MadeForLove'' is centered around a massively powerful and invasive tech company named [[Website/{{Google}} "Gogol"]].
* ''Series/EverybodyLovesRaymond'' episode "Home from School". While Raymond's son Michael is eating breakfast, Raymond pours him a heaping bowl of Fiber 100 cereal. This is a reference to RealLife Fiber One cereal, made by General Mills.
* On ''Series/TheInsideMan'', Mark and AJ take down Mark's handler in part by tracking him because of information that he shared on a mobile app called "Snap Penguins," an equivalent of [=SnapChat=].
* ''Series/OddSquad'' is well known for the [[BrandX Shmumbers]] brand, which graces almost anything and everything in the show that could conceivably be covered. Specific examples include:
** ''Shmumber Beat'', Otto's favorite magazine, which is a parody of the magazine ''Tiger Beat'' (which, funnily enough, is marketed to girls, not boys).
** ''Shmumber Illustrated'' (Sports Illustrated), a magazine that Olive reads at the beginning of "Whatever Happened to Agent Oz?"
** Shmumberger, which appears to be a parody of Burger King going by the logo.
** In "Xs and Os", one of the items in Olympia's welcome basket to the X's was a box of Shmumberfits crackers (Ritz).
** "Negative Town" has a non-Shmumbers example with the Discomfort Inn (Comfort Inn).
** Another non-Shmumbers example occurs in "Ocean and the Fly", with the butter labels the pirate presents to Ocean and Oona looking similar to the logos for Land-O'-Lakes and Sun-Maid (the latter of which does not sell butter).
** Yet another non-Shmumbers example: Oddstagram, which has been around since Season 1 but wasn't named in-show until the Season 3 premiere.
** In "Happily Ever Odd", there's Shmumbies (Wheaties), Shmumbeeos (Cheerios), and Shmumberade (Powerade).
** Both ''The Shmumbertimes'' (from "Odd Squad Needs You" in Season 2) and ''Ahead of the Times'' (from the episode of the same name in Season 3) have been used as parody names for ''The New York Times''.
* ''Series/RadioEnfer:'' One episode has Maria trying to get a job for a company known as Pupperwhale, which is basically Tupperware with a different name.
* in the ''Series/MurderSheWrote'' episode "Murder of the Month Club", the infomercial studio's green room has a vending machine with what looks like the Coca-Cola logo, except it just says "Cold Drinks".

** Abbi works at Soulstice, a parody of the New York-based and extremely yuppy-friendly [[https://www.equinox.com/ Equinox]] gym chain.

** A yoga instructor in "Getting There" uses a Sabian gong, based on Zildjian.