History Advertising / PartnershipToEndAddiction

* BasementDweller: In the "Nothing Happens" ad, a man smokes weed with his friend and dismisses the idea that weed is dangerous, saying that "I'm exactly the same as when I smoked my first joint" fifteen years ago. Then his mother calls to him from another room asking him if he looked for a job today.
-->''Marijuana can make nothing happen to you, too.''

** A quartet of ads about prescription drug abuse featured heavy metal remixes of popular children's songs (these being "Go to Sleep", "Mary Had a Little Lamb", "Pop Goes the Weasel", and "Rock-a-Bye Baby") over footage of babies trying to open bottles of pills.

* CircularReasoning: "Circles" shows a man locked in a room saying "I do coke so I can work longer so I can earn more so I can do more coke" and so on and so forth while walking around in a circle before suddenly disappearing.

** Another ad is [[LeaveTheCameraRunning a long, static shot]] of the ceiling of a hospital room, with an IV bag in view and a [[DrippingDisturbance constant dripping sound]]. The narrator says, "You think thirty seconds of this is hard to take? Try thirty ''years''," and goes on to explain that sniffing stuff to get high can damage your brain.

** On a much lighter note, the "Surfing Monkey" ad was inspired by [[https://dangerousminds.net/comments/doped_up_hopheads_buy_15_surfing_monkeys an incident]] where a friend of the producer purchased $400 worth of merchandise from [=QVC=] while high. He had no memory of doing so until the packages arrived.

** One rare spot from 1987, "Vegetable", has a young man explaining to the audience how his older brother and a friend named Rick used drugs to celebrate his birthday two years ago. It ended with [[spoiler:the friend dying and the brother ending up in a permanent vegetative state.]]

** [[https://images.squarespace-cdn.com/content/v1/5707c54e37013bb703039abc/1467826060375-XW4834S9UJDFQ72PEPGM/image-asset.jpeg Several of]] [[https://res.cloudinary.com/wnotw/images/c_limit,w_1536,q_auto:good,f_auto/v1554231077/qye5oohxl7b6do9wcnil/partnership-for-a-drug-free-america-talk-now their]] [[https://res.cloudinary.com/wnotw/images/c_limit,w_1536,q_auto:good,f_auto/v1554231043/mgism2pfd4urxtuvrhxt/partnership-for-a-drug-free-america-talk-now print]] [[https://images.squarespace-cdn.com/content/v1/5707c54e37013bb703039abc/1467826121101-DRKLWMORZVPXMD9X3613/image-asset.jpeg ads]] have nursery rhymes with altered lyrics pertaining to drugs. The "Baa Baa Black Sheep", "[=ABCs=]" and "Humpty Dumpty" ads are adapted into television format.

** Neither brother in the "Vegetable" ad are named, only their friend, Rick.

* RightWayWrongWayPair: In the "Nick and Norm" [=PSAs=], Nick (right way) asserts that the drug trade funds terrorism, while Norm (wrong way) doesn't believe this and thinks that at worst it's a small percentage of that money.

** Another ad from 2006 consists only of a photo of a couple, and the 911 call the boyfriend made while he and his girlfriend (who were both high on meth) were trapped in their car during a blizzard. The text on the screen says that the couple were found, but it was too late; they had frozen to death.
** There's also the "Rodney on Heroin" ad from the late 90s in which pre and post addiction photos of actor Rodney Harvey are shown by a friend of his, who says "This is my friend, Rodney" and "This is my friend Rodney on heroin", then him switching back and forth between saying "Rodney" and "On heroin" as well as the before and after photos, ending with "That ''was'' my friend Rodney" and an InMemoriam card.
** While "I Learned It From Watching You" is mostly known for its {{Narm}}, drugs users do often give birth to children with drug-related health problems, especially if drugs are used during pregnancy.

** Another well-remembered PSA, "Celebrity Endrosement," features photos of numerous musicians and actors who have died from heroin or cocaine overdoses, and the memorable tagline: "In advertising, they say one of the surest ways to get your message across is to put your celebrities in your commercial. We hope they're right."

** In the "Graveyard" ad, a sorrowful father is speaking to his 13-year-old son about drugs. While we believe that the boy is sitting just offscreen listening to him, [[spoiler:the pan-out reveals that he's actually talking to the boy's grave.]]
** "Vegetable" has a young man in a hospital room discussing how his older brother and his best friend used drugs to celebrate the former's birthday two years prior. He then explains how [[spoiler:he sometimes views the friend as the "lucky" one since he died immediately after using while the reveal shows how the brother had been in a coma ever since.]]
** "Swimming Pool" has a young woman about to jump off a diving board as an announcer also talks about drugs while she's in the process of jumping. [[spoiler:The end of the ad shows that, just after she jumped, the pool is completely empty.]]

* BasementDweller: In the "Nothing Happens" ad, a man smokes weed with his friend and talks about how he never mugged people or moved on to harder drugs since he started fifteen years ago, saying that "I'm exactly the same as when I smoked my first joint." Then his mother calls to him from another room, asking him if he looked for a job today.

* BasementDweller: In the "Nothing Happens" ad, a man smokes weed with his friend and talks about how he never mugged people or moved on to harder drugs since he started fifteen years ago, saying that "I'm exactly the same as when I smoked my first joint." Then his mother, offscreen, asks him if he looked for a job today.

** Another ad is [[LeaveTheCameraRunning one long shot]] of the ceiling of a hospital room, with an IV bag in view and a [[DrippingDisturbance constant dripping sound]]. The narrator says, "You think thirty seconds of this is hard to take? Try thirty ''years''," explaining that sniffing stuff to get high can damage your brain.

* AndIMustScream: One rare spot from 1987, "Vegetable", has a young man explaining to the audience how his older brother and a friend named Rick used drugs to celebrate his birthday two years ago. It ended with [[spoiler:the friend dying and the brother ending up in a permanent vegetative state.]]

Since their founding in 1985, they have produced many a memorable PublicServiceAnnouncement as part of the [[UsefulNotes/TheWarOnDrugs WarOnDrugs]]. Their most famous ad of all is the infamous "This Is Your Brain on Drugs" spot, which compared drug use to frying an egg (meant to represent one's brain).

Since their founding in 1985, they have produced many a memorable PublicServiceAnnouncement. Their most famous ad of all is the infamous "This Is Your Brain on Drugs" spot, which compared drug use to frying an egg (meant to represent one's brain).

** The 1996 ad in which actor Carroll O'Connor talks about his son Hugh's own drug addiction and eventual suicide as mentioned under Truth In Television.

** A 1996 ad had actor Carroll O'Connor talk about his son Hugh's drug addiction and eventual suicide. The last line is O'Connor telling parents to "get between your kids and drugs any way you can".