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** The ads present the Apple Geniuses as friendly and polite helpers who can aid people in getting a Mac, while Windows has no comparable support system. While this is true, when buying a computer from a store, the store's own staff will certainly help you in the same manner as an Apple Genius.

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** The ads present the Apple Geniuses as friendly and polite helpers who can aid people in getting a Mac, buying and setting up their new Mac and transferring their files from their old computer to their new one, while Windows has no comparable support system. While this is true, when buying a computer from a store, the store's own staff will certainly help you in the same manner as an Apple Genius.Genius, and many stores will offer aid in setting it up and transferring files.

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* MetaphoricallyTrue: Some of the claims made about Mac makes fall under this; they aren't lies, but they ''really'' stretch the truth.
** Many ads portray Macs as being immune to the viruses that plague Windows, and that they don't get the "vague error messages" that Windows does when a program crashes. While Apple computers ''are'' more secure due to built-in anti-virus software, they are not immune; and they ''do'' experience system errors and program crashes, but their error messages are phrased differently from windows.
** The ads present the Apple Geniuses as friendly and polite helpers who can aid people in getting a Mac, while Windows has no comparable support system. While this is true, when buying a computer from a store, the store's own staff will certainly help you in the same manner as an Apple Genius.


* InformedObscenity: In "V-Word", PC decides to no longer use the word "Vista" because it's harming his product's image too much. Every time Mac tries to say the word, PC uses a buzzer on him to censor it. He eventually beats him at his own game by just saying the word repeatedly until PC misses it.



* RunningGag: In an ad, PC says that Windows 7 won't have any of the problems that Windows Vista had. We then get flashbacks to him introducing progressively older versions of Windows, each time promising: "It's not going to have any of the problems (previous version) had!"

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* RunningGag: In an ad, "Broken Promises", PC says that Windows 7 won't have any of the problems that Windows Vista had. We then get flashbacks to him introducing progressively older versions of Windows, each time promising: "It's not going to have any of the problems (previous version) had!"


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->[[TheStinger And I'm a stinger.]]


''Hodgman and Long also appeared in videos during Creator/SteveJobs's keynote addresses at the 2006, 2007, and 2009 Worldwide Developers Conference and the 2008 Macworld Expo.''

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''Hodgman and Long also appeared in videos during Creator/SteveJobs's keynote addresses at the 2006, 2007, and 2009 Worldwide Developers Conference and the 2008 Macworld Expo. Hodgman also returned in a CallBack to the campaign at the very end of the Mac-focused November 2020 event.''


* GoodAngelBadAngel: On early ad does this with the PC, when he's looking at a photo book the Mac made in iPhoto.

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* GoodAngelBadAngel: On One early ad does this with the PC, when he's looking at a photo book the Mac made in iPhoto.



* WheelOfDecisions: [[https://www.youtube.com/watch?v=hqSm7lWn-84 In one ad]], PC isn't able to decide on a version of [[UsefulNotes/MicrosoftWindows Windows Vista]] to buy, and builds a wheel with each of the six different editions. He lands on the Lose A Turn space, and Mac questions why he would have added that section in the first place.

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* WheelOfDecisions: [[https://www.youtube.com/watch?v=hqSm7lWn-84 In one ad]], PC isn't able to decide on a version of [[UsefulNotes/MicrosoftWindows Windows Vista]] to buy, and builds a wheel with each of the six different editions. He lands on the Lose A Turn space, and Mac questions [[InventionalWisdom why he would have added that section in the first place.place]].


* MediumBlending: The Christmas-themed ads were made with claymation.

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* MediumBlending: The Christmas-themed ads were made with claymation. Is [[LampshadeHanging lampshaded]] by PC who enjoys the Christmas season because they get to do things [[MediumAwareness that they can't do as live-action characters]].


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* WheelOfDecisions: [[https://www.youtube.com/watch?v=hqSm7lWn-84 In one ad]], PC isn't able to decide on a version of [[UsefulNotes/MicrosoftWindows Windows Vista]] to buy, and builds a wheel with each of the six different editions. He lands on the Lose A Turn space, and Mac questions why he would have added that section in the first place.


Similar campaigns have been adapted for the British market, recasting PC and Mac with Mitchell And Webb respectively, and the Japanese market, featuring The Rahmens.

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Similar campaigns have been adapted for the British market, recasting PC and Mac with [[Series/ThatMitchellAndWebbLook Mitchell And Webb and Webb]] respectively, and the Japanese market, featuring The Rahmens.


''...while the PC, portrayed by author and humorist Creator/JohnHodgman in the North American campaign, was presented as very outdated, boring, and overly concerned with work.''

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''...while the PC, portrayed by author and humorist Creator/JohnHodgman in the North American campaign, campaign (and co-wrote most of the commercials), was presented as very outdated, boring, and overly concerned with work.''


''...while the PC, portrayed by author and humorist John Hodgman in the North American campaign, was presented as very outdated, boring, and overly concerned with work.''

to:

''...while the PC, portrayed by author and humorist John Hodgman Creator/JohnHodgman in the North American campaign, was presented as very outdated, boring, and overly concerned with work.''

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* ConspicuousTrenchcoat: The PC does this in "Trust" while trying to avoid spyware, complete with Groucho Marx glasses.
* GoodAngelBadAngel: On early ad does this with the PC, when he's looking at a photo book the Mac made in iPhoto.

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* LatexPerfection: Seen in the "Surprise" ad, when the PC impersonates the Mac, complete with [[CastAsAMask actor switch]] and [[SpecialEffectFailure the mask suddenly looking different and cheaper once removed]].


[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/mac_vs_pc_20161202080103664.jpg]]
[[caption-width-right:350:And I'm a caption.]]



The ''Get a Mac'' campaign, popularly known as the "I'm a Mac[=/=]I'm a PC" ads, was a television advertising campaign created for AppleInc that ran from 2006 to 2009.

to:

The ''Get a Mac'' campaign, popularly known as the "I'm a Mac[=/=]I'm a PC" ads, was a television advertising campaign created for AppleInc Apple Inc that ran from 2006 to 2009.



''...while the PC, portrayed by author and humorist Creator/JohnHodgman in the North American campaign, was presented as very outdated, boring, and overly concerned with work.''

to:

''...while the PC, portrayed by author and humorist Creator/JohnHodgman John Hodgman in the North American campaign, was presented as very outdated, boring, and overly concerned with work.''



Similar campaigns have been adapted for the British market, recasting PC and Mac with Creator/MitchellAndWebb respectively, and the Japanese market, featuring Creator/TheRahmens.

to:

Similar campaigns have been adapted for the British market, recasting PC and Mac with Creator/MitchellAndWebb Mitchell And Webb respectively, and the Japanese market, featuring Creator/TheRahmens.
The Rahmens.

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* BreakingTheFourthWall: In one of the ads, PC says: "Let's go to a commercial." Mac tells him that they are already in a commercial. PC then says: "Let's go to another commercial."


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* MediumBlending: The Christmas-themed ads were made with claymation.
* OperatorsAreStandingBy: This exact phrase is uttered by PC in one of the ads, mocking Microsoft's focus on advertising.


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* RunningGag: In an ad, PC says that Windows 7 won't have any of the problems that Windows Vista had. We then get flashbacks to him introducing progressively older versions of Windows, each time promising: "It's not going to have any of the problems (previous version) had!"


''...while the PC, portrayed by author and humorist Creator/JohnHodgman in the North American campaign, was presented as very formal, uninteresting and overly concerned with work.''

to:

''...while the PC, portrayed by author and humorist Creator/JohnHodgman in the North American campaign, was presented as very formal, uninteresting outdated, boring, and overly concerned with work.''

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