- Cheryl Blossom from Archie Comics is a very controversial character for being Archie's Third-Option Love Interest, her Alpha Bitch personality, and for being Hotter and Sexier than the norm. She and her brother Jason are the first characters to die in Archie vs. Predator.
- Marcus, from The Avengers #200 who used mind control machines to make Carol Danvers love him, ends up aging to dust after returning to his home dimension due to being out of sync with its time stream. Carol returns to Earth and reams out the Avengers for letting him take her.
- Jason Todd's No-Holds-Barred Beatdown on Damian Wayne in Batman and Robin #6, which ended with Damian getting a broken back for his trouble.
- Arguably it's Jason who receives the beating here at the hands of the Flamingo, a killer in a bright pink costume that would have killed Jason and his sidekick Scarlet if Damian and Dick had not come to his rescue. It was also Flamingo who shot Damian in the back, paralyzing him.
- Jason's stint as Robin ended way back when in the 80's in A Death in the Family, where he himself got served an astoundingly brutal for the time No-Holds-Barred Beatdown courtesy of The Joker and a crowbar, who then blew up the warehouse where it took place. DC at the time ran a poll asking the readers if Jason should survive or not; turns out the votes in favor of killing him off outnumbered those in favor of letting him live, so this was in effect DC itself allowing its readership to do this themselves. It's also significant that hatred for the character was so great even afterwards that it took almost 25 years for it to abate enough to bring him Back from the Dead (and it's far from totally gone, too).
- Holly Granger of Hawk and Dove, who had a thoroughly dislikable personality that, somehow, changed depending on the writer, was not liked by fans. So when Hank is brought back in Blackest Night, he kills her in a Curb-Stomp Battle, and in Brightest Day, Hank is brought back as Hawk instead of Holly.
- In Cataclysm: The Ultimates' Last Stand, Miles Morales escapes an army of Reed Richards' security drones...by inadvertently getting them to shoot Superior Spider-Man instead.
- In Convergence: Speed Force #2, Wally delivers a "The Reason You Suck" Speech to Flashpoint Wonder Woman defining her as Diana's worst version of any universe. In Convergence #7, Silver Age Supergirl punches her into a mountain and expresses disbelief at someone like her being Wonder Woman.
- In DC Rebirth #1, Pandora, the character who was thought to be responsible for the divisive New 52 Continuity Reboot (and who is thus heavily associated with the reboot by fans), is casually murdered by Doctor Manhattan.
- The Ultimate Marvel version of Deadpool was a major Scrappy amongst fans due to being a clichéd, mutant-hater rather than the unique, fun-loving Jerk with a Heart of Gold that Mainstream Deadpool is. Years later in Deadpool Kills Deadpool, Ultimate Deadpool is amongst the evil versions of Wade that attack him. So of course we get to see Deadpool curb stomp him and then stab the bastard to death on-panel.
- In the Doctor Who Magazine comic strip's multi-Doctor story "Time and Time Again", Adric makes a cameo appearance incompetently trying to hit on Ace, and gets threatened with bodily harm.
- Used for a joke in Dork Tower when Igor plays Star Wars: Battlefront:Igor: I'm killing Ewoks and Gungans! I'm killing Ewoks and Gungans!
Carson: Kewl! So what do you think of it?
Igor: Explain to me what part of "I'm killing Ewoks and Gungans" was, exactly, hard to understand...
- Halo: Escalation #16 features Dr. Halsey finally calling Palmer out on her willingness to swallow the UNSC's throwing Halsey under the bus, pointing out that she never could have pulled off the SPARTAN-II project without their approval, and that the job and armor Palmer loves so much would never have existed without Halsey's work.
- Almost all the titles introduced in the Bloodlines crossover flopped after less than a year, with the lead characters being regulated to Comic-Book Limbo. This was brought up in-universe in JLA/Hitman, where Green Lantern and The Flash mockingly claimed that the Bloodline heroes were a bunch of incompetent losers that everyone else in the superhero community looked down upon (this had extra self-congratulatory subtext, since Hitman had been the one character with a Bloodlines-related origin to actually take off).
- At the height of Dark Reign, the Dark Avengers showed up in The Incredible Hercules. The Sentry, probably the least popular Avenger in the entire Marvel Universe at the time, flies up while telling Hercules to just give up, because there's no way he can win. Herc promptly humiliates Sentry: throwing him by his cape, hitting him with fellow villain Venom, and finishing it off with a Groin Attack.
- One of the (many) controversial decisions made during the New 52 was Lobo being reintroduced as a slender, clean-shaven Bishōnen instead of the grungy, musclebound slob fans had come to know and love. DC Rebirth later brought back the classic Lobo and Hal Jordan and the Green Lantern Corps had Brainiac shrink down the new Lobo and trap him inside a containment jar, which the Green Lantern Corps then refused to open.Hal Jordan: Not that one. Trust me, better to leave him on the shelf.
- Infinite Crisis featured Pantha and Wildebeest, two of the least-liked Teen Titans, dying absolutely horrifying deaths at the hands of Superboy-Prime. In a surprise, however, this trope actually backfired, with many fans feeling even they didn't deserve to go out like that. The fact that Wildebeest is technically a child who can Hulk out into an adult form likely had something to do with it (though his child form isn't seen at all in the issue).
- Vibe and Steel from the reviled Justice League Detroit were killed off several years after they were created due to negative fan reaction. Decades after their deaths, the characters are almost never mentioned in-universe unless in a negative manner. This itself got lampshaded when Black Lantern versions confronted the surviving Detroit Leaguers and basically asked why they were remembered as jokes while their teammates, Gypsy and Vixen, got to join the "real" League.
- The Red Hulk was subject to being beaten up by Iron Man, Thor, the original Hulk, and nearly fell into a black hole while being trolled by Uatu the Watcher. Many fans were happy.
- During the last arc of Runaways, Chase actually tells Klara, considered by many fans to be a Replacement Scrappy, to shut the fuck up.
- Secret Six has Tarantula's death. The character is not popular due to the epic Double Standard involving her actual raping of DC Comics fan favorite Nightwing, and the fact that she was accepted onto his team, the Batfamily, afterwards. Suffice to say, many cheers were had when she finally got her comeuppance and died, being hit by an onslaught of super powers, which promptly destroyed her body and sent what's left of it off a bridge, into a river.
- Secret Wars (2015): Final issue of Ghost Racers has Arcade, a character who earned himself a very large hatedom by being responsible for death and derailment of many fan-favorite characters in Avengers Arena and Avengers Undercover and getting away with it, having his eyes torn out and then being run over by every single one of the Spirits of Vengeance, reducing him to a bloody stain on the ground. Needless to say, it was very cathartic to watch.
- Spider-Island was one big Take That! against infamous Spider-Man Replacement Scrappy, Creator's Pet (she's named after Joe Quesada's daughter), Satellite Love Interest, and all around Relationship Sue Carlie Cooper. While at first it seems like more of the same— Carlie gets to sleep with Peter Parker, she gets Spider-Powers while Mary Jane doesn't, and gets to be a "super awesome" fighter to complete the Character Shilling — she then gets her butt handed to her in a fight, turns into a giant spider with the rest of the hapless citizens of New York, and the day ends up saved largely by MJ who gets Spider-Powers without turning into a giant spider. The comic ends with a Peter and MJ Ship Tease of the highest order. On top of that, Peter forgets about Carlie's predicament, leaving her naked and embarrassed in the middle of New York. And then already rejoicing fandom cheered louder when they broke up right after this. It dives even further in the Superior Spider-Man comic. She's the only one who realizes that Peter isn't Peter and goes to investigate. As she does, she discovers proof that Dr. Octopus has taken over Peter's mind. She vows to go to the Avengers... and gets kidnapped by the Green Goblin and transformed into Monster.
- Amazing Spider-Man #11 has the present day Peter Parker slug the Superior Spider-Man in the face, then proceeds to humiliate him to get him to calm down and work together. All the while, Peter's admitting he's enjoying this bit.
- An issue of Spider-Man 2099 has one of the Inheritors, Daemon, confront The Punisher 2099. The Punisher beats him down. With a baseball bat.
- The "Welcome Home" variant cover for Amazing Spider-Man #13 has Spidey 2099 and Spider-Gwen pull Spidey and Silk apart.
- One of the variant covers for Marvel Comics' new Star Wars series has the rest of the cast hiding from Jaxxon, a Canon Foreigner character from the original Marvel Star Wars series.
Darth Vader: If you value that creature's life, you should tell it to never again do that in my presence.
- During a conversation with Jabba the Hutt, Darth Vader shows that he has the same opinion of Salacious B. Crumb's Annoying Laugh that most viewers and fans do:
Jango Fett: Seventh rule of Fett Club — No Gungans. Ever!
- In Dark Horse's Star Wars Tales anthology, there was a story called "Fett Club", which was about Jango Fett offering to train a bunch of new Mandalorians. One of the applicants is a Gungan named Jay-Jay Binks, and Jango shoots him to death as soon as he opens his mouth.
- Both core Superman books in the DC Rebirth line took jabs at the New 52 Superman (NuSupes). The guy was not well-liked due to being angrier, more prone to violence, having an unnecessary power and having a relationship with Wonder Woman, and was killed off just prior to the relaunch to make way for the pre-New 52 Superman (Superdad). Examples include:
- Action Comics' first arc having Wonder Woman tell Lois Lane that her love for Superman feels more "true". Wonder Woman had previously been in a relationship with the New 52 Superman that wasn't very well received, so this is basically Diana saying it wasn't true love.
- The Take That! towards the Superman/Wonder Woman relationship even occured in Wonder Woman (Rebirth), Diana's own series. There she tells Steve Trevor, her most frequent love interest who got sidelined to make way for NuSupes, that she was with NuSupes because it was "easy". Basically Greg Rucka was jabbing at the decision to pair the two up through Wonder Woman.
- Superman (Rebirth) has Lois say that, when it comes to Superman, "there's nobody better" when referring to Superdad.
- Superman Reborn has a subtle but still noticeable example if you're up on your Superman lore. The story reveals that Superdad and NuSupes are actually two halves of the original Superman. Specifically, that Superdad is the blue energy of Superman, while NuSupes is the red. This is actually a new version of the Superman Blue/Superman Red storyline from the 90s, wherein Superman was two energy beings that were, well, blue and red. In that story, it's eventually revealed that the blue Superman is the real one. Yep, the writers were sneaky with it, but they got in one last jab at NuSupes before he was written out of history altogether — Superdad, despite being one half of the "true" Superman, is still the "real" Superman. When the two fuse back together into the "true" Superman, said Superman is basically entirely Superdad anyway, since he's got Superdad's history, family and personality, so there's another Take That!.
- In World War Hulk - Frontline, Sally Floyd (y'know, the one who made that speech to Captain America) gets roaring drunk and wanders into the middle of a mugging. She's rescued by Moon Knight, who then tells her that if he'd realized who she was beforehand, he wouldn't have bothered saving her.note
- In The Punisher Kills the Marvel Universe, Squirrel Girl dies horribly at the hands of an infected Luke Cage.
Take That Scrappy / Comic Books