When I picked it up, I was fully expecting something like It
or The Blair Witch Project
that goes right out and thrusts the horror in you face. I was dead wrong in the worst way possible. If someone could make a book that's the epitome of Sanity Slippage
and crossed it with Nothing Is Scarier
in a very literal sense, it would be this book. Its creepy but not overdone, and was a nice satire of over-analyzing media. I especially liked the over the top parody of how quotes in foreign languages are often inserted without explanation or translation. I'd recommend it if you have enough time on your hands.