A Heel Turn is Better For Business in the Long Run
John Cena has potential to be absolutely amazing as the top heel in the company, if only for a little while. He has a gift of drawing just about whatever type of heat he wants at will, and quite frankly, a Cena heel turn is about the only way the WWE can make the biggest match they can make, which is Cena-Undertaker at Wrestlemania, with Taker bringing his undefeated Wrestlemania streak into the match. Cena wouldn't even need to remain a heel for that long, and it would only be a matter of time before the crowd begins to turn him face anyway. And with a solid top heel run behind him, it would only make his ensuing face run that much hotter.