We see it said of Yahtzee all the time: "His videos are funny, as long as you don't take his reviews seriously". At least that is what some fans say. Others aren't so positive. I disagree with the view entirely. Humour is an important part of his reviews, but I don't think the emphasis on humour is to the detriment of the critiquing. I do regard Yahtzee's reviews as reliable consumer advice and not just a giggle. People have a lot of preconceptions about what a professional reviewer should be like. They should be "Objective", "open-minded" and "well-balanced". I can't see the point because I am not necessarily objective, open-minded or balanced when it comes to entertainment, and I assume most other consumers are similarly temperamental. So why should we demand reviewers to possess some arbitrary qualities which do not factor into our own judgements? Can these critics really be trusted to be balanced? Does it even help? Yahtzee does not try to be a conventional reviewer. He talks about games in the same way your mate probably would; in the vaguest possible terms, emphasising the elements that stood out, bitching/praising odd details, and going off on wild tangents. Friends do not regard stuff like a professional critic, but the thing is that when people are buying games, their choices tend to be more influenced by their mate's advice as opposed to the critic's. A lot of it is down to the fact that you know your friends. You know their tastes and prejudices, and that helps a lot when forming a decision. I think Yahtzee does us a favour by being so transparent about his prejudices and preferences. Like my mates, I am able to contrast my own preferences with his refreshingly pithy and informal comments. I often find that more useful then the words of some faceless IGN reviewer. Harry Knowles puts it best: "...my philosophy [is that a] film review doesn't begin and end with the opening and ending titles. There is more to it. What we do and who we are affects the review. Instead of hiding that, I share it. You should know who your reviewer is, what he was anticipating and what happened to him/her on that particular day."
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