Am I the only one who thinks the "blond" guy in the picture doesn't really look blond? Maybe it's the lighting.

Under Literature, might I suggest Katherine Kurtz's Alaric Morgan (of her Deryni novels/short stories) subverts this trope? The interesting bit is that he's not above playing up his sinister reputation at times, finding it a useful tool for protecting himself and intimidating others; not that one can blame him for this, as he's a member of feared and persecuted minority whose wealth and political power are still more reasons he arouses jealousy and hatred in others.

Does just any bad guy who happened to be blond count? Or should his blondness distinguish him from the cast? Like Star Wars example - yes, Dart Vader is (was) blond, but both Luke and Obi-Wan are blonds too. Does this and other examples, where there's non-evil blonds in the cast, belong here?