^^ Indeed. Reverse Psychology Marketing
is basically complaining. Reverse Psycho
has a completely unintuitive and misleading name (Like Duck, I thought, from the name alone, that it was some sort of Reverse psychopath, something like the old joke about the Boy Scout all but dragging a little old lady across the street as his "good deed" only for her to point out that she was waiting for the bus —that is now stopping on the other side of the street.) Our Product Sucks
is the best of the three; the most clearly defined ("an ad or ad campaign where the makers of the product openly and clearly denigrate their own product." and the only one that can be clearly separated out.
So, I'd suggest that we leave Our Product Sucks
alone, as it's currently defined: an ad or ad campaign that openly and clearly points out what's wrong with the product.
Find a new name for Reverse Psycho
, and clarify the definition: An ad or ad campaign that tells the audience "don't buy this" or "you don't want this product." Then clean the examples. The Lonely Maytag Repairman, for instance, isn't an example. The ads didn't say or imply "don't buy Maytag appliances" or "you don't want a Maytag appliance" in any way.
I don't entirely know what to suggest for Reverse Psychology Marketing
. The name is bad, since Reverse Psychology is "make someone want or want to do something by telling them they can't have it or shouldn't do it." Which includes both Our Product Sucks
and Reverse Psycho
as they currently stand. Since it seems to be "ads or an ad campaign that jerks the desired market around by getting their hopes up, then letting them down, then saying "Aha, gotcha! and giving them something good" " maybe something like Sadistic Marketing
edited 29th Apr '14 5:42:15 AM by Madrugada
...if you don’t love you’re dead, and if you do, they’ll kill you for it.