Much to my own amusement.
The Japanese trailer was praised for months as being: dramatic, character focused, and deep
. While the North American trailer was bashed for being too comical, too vague, and including too many characters. Now after the film is released, people are seeing how inaccurate the Japanese trailer was, despite the glamor of it. Yes, North American trailers can certainly pick out all the 'key moments', but when it comes to not revealing the full intent, I find it suiting, as that is what I am use to. It makes you want to see the movie, and then when the movie is released after a few days, the trailers change.
I do agree that the original title was neat, but it also made me think that it was a battle between animal and human, or that a girl and bear were friends.
Bunai is known to make spelling and grammar errors, but will attempt to correct them once realized.