And capitalism triumphs once again.
But if the movie had made money, then capitalism would have triumphed too, because that's sort of the point of the whole thing, making money, they decided to make the movie, because they expected that there was an audience that was willing to pay money to watch it, and were so confident in this idea that from the beginning they decided to divide the story in three parts, because they were expecting to make money, out of the money that people would have paid, and fund the project on said money, if the sceneraio they were hoping for had actually happened.
In a nutshell, capitalism wins regardless of the outcome of the movie.
Also, I'm suspicious of someone who is willing to label a whole form of entertainment as useless, just because said person is not too fond of it. I mean, I'm not a big fan of Shakespeare myself, but I can see why others are, and I'm capable of appreciate the contributions of his work to western literature.
And it's true, his work is far more enjoyable on stage that being read.