* AcceptableTargets: It's a running gag how much Vince detests {{Canada|Eh}}, not helped by the Montreal fiasco. He was actually pushing a U.S./Canada feud in the nineties.
* AlternativeCharacterInterpretation: His current run as {{Face}} could be seen as him still doing what he did as heel - manipulating people, bending his own rules and using his connections for his own needs - but this time being GenreSavvy enough to know he can get away with it if he'll stick to targetting Heels.
** Alternative AuthorAvatar Interpretation: In Wrestling/{{Ted DiBiase}}'s autobiography ''Every Man Has His Price'', he claimed that, right before he walked into Vince's office to find out about the "Million Dollar Man" gimmick, Pat Patterson told him that the gimmick he was getting would be the one Vince himself would use if he was a wrestler. According to [=DiBiase=], Vince explained it to him as a wrestling version of Creator/DonaldTrump. This suggests that Vince's weird Trump fixation, which became most blatant in 2007, went back at least to 1987, and possibly earlier.
*** The October 26, 1998 issue of ''New York Magazine'' [[http://nancyjosales.com/stories/Wrestling2.pdf ran an article on Vince and the then-WWF]] which noted that, according to Vince, "Stone Cold" Steve Austin is "really playing the part of Vince [=McMahon=]." In a sense, [=DiBiase=] and Austin both represent sides of Vince's personality. [=DiBiase=] represents how a lot of cynical people/critics/censors/etc. see Vince, as the evil CorruptCorporateExecutive who uses money and power to push people around and doesn't care about any damage he might do along the way to getting what he wants in the long run or whatever he is trying to achieve at a given moment. Austin could represent how Vince sees himself and his attitude toward critics/censors/etc., as a defiant no-nonsense rebel, since Vince just wants to run his shows and doesn't like anybody getting in his way. It's when these two sides combine on TV that he is at his most over-the-top and most interesting.
*** Then, of course, there are the other sides which aren't explainable in this way, namely the nerdy, generic announcer, and the caring patriot[=/=]humanitarian[[note]]Not ''[[ImAHumanitarian that]]'' kind.[[/note]] who flies the whole crew over to Afghanistan or Iraq every year for the ''Tribute to the Troops'' specials, except for the Fort Hood and Air Force base incarnations.
* AwesomeEgo: Vince [=McMahon=] initially pissed off ''everyone'' in wrestling by swamping the cable market, telling promoters to take their old fashioned rules and stick it up their asses. He also slept with all their wives and mistresses, and later bought WCW for 1 cent. ([[TallTale True story.]])
* BaseBreaker: The greatest example in professional wrestling, with [[Wrestling/ChrisBenoit one notable exception.]] He's either an incredible businessman who took a carny-run business and turned it into an entertainment juggernaut, or he's a ruthless asshat that did everything in his power to crush his opposition and then [[{{Hypocrite}} whined about the same thing happening to him]].
** He's either AFatherToHisMen, allowing his wrestlers second chances and paying for their drug/alcohol rehab, or he's a [[CorruptCorporateExecutive Mr. Burns imitator]] who classifies his workers are [[{{Newspeak}} "Independent Contractors"]] so he doesn't have to shell out health insurance or give them an offseason.
** He's either a creative genius who single-handedly birthed the cable wrestling industry as we know it, or a confused old man with an infantile sense of humor who holds way too much creative power. The one thing everyone ''can'' agree on is Vinnie Mac is a master showman. (Better on the mic than Trips and Nips, certainly.)
** Another near-unanimous opinion, it seems, is that he's stayed at the top too long and it's time for him to step down or at least consider think about stepping down. The problem is, he has given no indication he's retiring anytime soon.
* CrazyAwesome: Wrestling/TerryFunk, who is probably the person with the most authority on the subject ever, thinks the most hardcore man in WWE is Vince. Why? Every other wrestler falls off of cages and gets hit with chairs because, on some level, they need the paycheck. Vince doesn't need to do any of that but still does because he likes to entertain the fans. Also, HBK has stated Vince won't ask any of his wrestlers to do anything he wouldn't do himself (HBK flew down to the ring on a wire for ''[=WrestleMania=] XII''-- the first guy to test out the harness was Vince). Wrestling/MickFoley, the ''other'' man with high authority on hardcore, agrees with Funk
* DudeNotFunny: Vince sometimes has an... interesting concept of what "funny" is.
** Mocking Wrestling/JimRoss's Bell's Palsy on the June 11th, 2012 episode of ''[[Wrestling/WWERaw RAW]]'' deserves special mention here. Remember the "Oklahoma" angle from WCW? This seems to be invoking shades of it.
** Reportedly, Vince thought the infamous "I screwed your brains out" line, from the Katie Vick necrophilia skit, was a riot. Needless to say, he was alone in this thinking.
* EpilepticTrees: More than one internet commentator has suggested that Vince is a dark puppetmaster controlling TNA from behind the scenes as a dumping ground for any wrestlers too old/unconventional, as an end around antitrust legislation, and as a way of making his product look good in comparison.
* HeReallyCanAct: While Vince is more known for his work backstage or on the microphone, many agree he shows impressive talent in ring for a non wrestler, taking a lot of carnage and selling far more abuse than a lot of iconic superstars would be willing to.
* IronWoobie: This may seem like an odd one given his fame and fortune, but he was beaten almost constantly by his step-father and laments openly about not being the one to have killed him because he would have enjoyed that. Wrestling/PaulHeyman once said that Sigmund Freud would need 900 pages to explain exactly how Vince [=McMahon=] works. [[Wrestling/RobVanDam RVD]] and others have all said that they don't blame Vince because inside he's a broken man. However the reason he's an Iron Woobie is that he never presents himself in a way that makes you want to comfort him. Could also be WoobieDestroyerOfWorlds depending on how much power you think he has. In Wrestling/FreddieBlassie's [=autobiography=] ''Listen, You Pencil Neck Geeks,'' [[Wrestling/GeorgeSteele George "The Animal" Steele]] said that Vince has about seven personalities and five of them are pretty good. He claimed that he and Wrestling/DonMuraco used to call Vince "Film/{{Sybil}}."
** Given all the blame put on him for the demise of the old school territorial system[[note]]Generally ignoring how Wrestling/NationalWrestlingAlliance promoter Jim Crockett shut down more territories or how some promotions, such as [[Wrestling/AmericanWrestlingAssociation the AWA]], died out on their own.[[/note]] via WWE's expansion in the 1980s, many old-school fans would likely agree with the "Destroyer of Worlds" part.
* '''LoveToHate''': Oh, SO much. And it's a quality he passed on to [[Wrestling/StephanieMcmahon his daughter]].
* MemeticMutation:
** [on commentary] THAT'S GOTTA...THAT'S GOTTA BE {{Wrestling/KANE}}
** Vince does not have time for your [[http://i.imgur.com/9g1bAXk.gif flippy shit.]]
** [[VerbalTic DAMMIT]]
*** [[SeriousBusiness HAVE SOME FUN, DAMMIT]]
** [[BadassDecay BUILDING NEW STARS]]
** Steve Austin's podcast gave us "BRASS RINGS!" That quote will probably [[http://33.media.tumblr.com/f989e9bda6248e8decf4f86c22a00723/tumblr_ng1qu2xanP1rnjfjfo1_r1_400.gif haunt him]] for a while.
*** [[GrumpyOldMan MILLENIALS!]]
** Attitude Era spawned a few:
*** '''INJECT [[Wrestling/NewWorldOrder THE POISON...]]'''
*** Usually on forums when something of old news or common knowledge is talked about by someone that thinks of it as brand new info a few people would throw something like "OH MY GOD! DID YOU GUYS SEE RAW!! VINCE MCMAHON'S LIMO JUST EXPLODED!!!".
*** [[Wrestling/MinistryOfDarkness IT'S ME AUSTIN!]] [-([[Wrestling/JimRoss Aw, son of a bitch.]])-]
*** Vince didn't screw [[Wrestling/BretHart Bret.]] Bret screwed Bret. Later modified into "Austin screwed Austin," or, "The people screwed the people," or someasmuch.
**** Which became an AscendedMeme, which he used on Steve Austin's podcast when talking about the demise of the wrestling territories in the 1980's.
* {{Misblamed}}
** While there have been many things reported about Vince Jr. that don't put him in the best light, one of the nastiest was in 1993 when Penthouse magazine printed that [=McMahon=] hired Boni Blackstone as an interviewer in the place of Mike [=McGuirk=] due to the latter refusing his sexual advances. This case was in fact brought about by [=McGuirk=] refusing to pose in Penthouse and she continued to have an amicable relationship with Vince Jr after leaving the WWF. Her reasons for leaving, like many others, was instead the 300 day a year schedule and constant travel. Despite being effectively quashed though, Penthouse did manage to damage [=McMahon=]'s reputation(even more) in the short term, with such accusations continuing to be thrown at him as late as 2011 when the guilty parties were actually other WWF/E employees who ended up being gotten rid of or resigning.
** In a decision [[Website/{{Wrestlecrap}} RD Reynolds]] has clearly '''never''' forgiven him for, after Vince hyped up the so-called WCW/ECW "''[=InVasion=]''" on his show, the WWF proceeded to book it as an extended SquashMatch, with Vince's faction completely dominating the pathetic WCW/ECW stable. Adding insult to injury, the sole purpose of the angle was to put Wrestling/ShaneMcMahon over and keep Wrestling/StoneColdSteveAustin heel for more than a cup of coffee. The Alliance wrestlers who either came in or turned at the outset of the story wearing the banner of their prior companies were essentially treated as mooks to Shane, Stephanie, Heyman, and Austin; in fact, the WWF wrestlers who became or remained heel by feuding with fellow WWF stars, being too hated for fans to treat them as face, or outright defecting to the Alliance mid-way through, were often bigger threats to the WWF than they were. The details behind this, however, point to a culprit outside the company itself.\\
The initial ''[=InVasion=]'' PPV drew a $10 million gross. The WWE could've multiplied that figure with virtually no effort…but {{Creator/UPN}} wanted '''nothing''' to do with the WCW brand, which had hemorrhaged ''$62,000,000'' in 2000 alone. By 2001 cutbacks had shaved the costs down to roughly $21,000,000, but it wasn't nearly enough to impress the powers that be. Many of the biggest names from WCW were not signed up for this angle only to end up signing with WWF/E anyway within the next year or two after it ended; while guys who made their names in WCW/ECW stalwarts would have a harder go of it than home-grown stars over the next few years in the brand-extension era, they did continue to be kept around and put into somewhat meaningful spots; and in 2014-15 Vince saw fit to hire Sting and use his feud with Triple H to resurrect the WWF vs. WCW concept in spirit with Sting as the face; ''Paul Heyman and Eric Bischoff were hired as authority figures for the weekly show brands''; ECW was briefly resurrected and turned into WWE's third brand, mirroring a sanitized version of its role in the Monday Night Wars; and Heyman still has a prominent role on WWE television as the Advocate for Wrestling/BrockLesnar. Clearly Vince at the very least sees money and bragging rights in hiring WCW and ECW alumni and, unlike [[Wrestling/{{TNA}} certain other promoters]], is able to control them once they're there. Most of the "Vince killed ECW" stuff came from Rob Van Dam's sketchy accounts.
** Contrary to popular belief, Vince got along famously with [[Wrestling/CMPunk Punk]] -- before the lawsuit, that is. Unfortunately, it came down to choosing between him and Wrestling/TripleH, and he probably realized that his siding with Punk would further drive a wedge between the [=McMahon=] family. So, ultimately, he let Stephanie and HHH drum Punk out of the company.
* MoralEventHorizon: When [[{{Kayfabe}} Mr. McMahon]] started his feud with Steve Austin, he was more or less a stodgy businessman uncomfortable with Austin's behavior. By the time he organized his own daughter's kidnapping just to get the belt off of Austin, he crossed into a psycho who'd do ''anything'' just to spite his enemy.
** He's crossed it numerous times. Another famous example is when abused his aforementioned daughter in a match on PPV, which ultimately ended with him choking her out with a pipe. He also physically threatened his wife the whole time and shoved her to the ground. Lampshaded by the commentators, as Tazz, who had been defending Vince's actions initially, eventually gave up in disgust and agreed that Vince had crossed it. And when Tazz claimed that this was the first time Vince had struck his wife, Cole retorted "that we know of" lampshading the FridgeHorror of how Vince treats his family outside of WWE (kayfabe-wise, of course).
* NeverLiveItDown: In 2010, the [[RealLife real world]] intruded on pro wrestling once again. Back in '05, J.R. was fired by Linda [=McMahon=] during ''Raw Homecoming'' for failing to keep Stone Cold on a tight leash. This marked the first heel turn of Linda's career, but she was rarely seen on TV after this...for a reason. '''[[http://www.wrestlecrap.com/wp-content/uploads/2015/05/dog02.gif She kicked J.R. in the nuts]]''' to close the show. This clip was [[AttackOfThePoliticalAd played countless times by her opposition]] during her failed 2010 run for the senate.
* OlderThanTheyThink: Vince [=McMahon=]'s first portrayal of the evil "Mr. [=McMahon=]" character was actually in USWA in the early 90's, years before he portrayed it in his own company [[Wrestling/{{WWE}} World Wrestling Entertainment]], in which he feuded with [[Wrestling/JerryLawler Jerry "The King" Lawler]](who was also employed by WWE at the time, in which their face and heel roles were switched), and would have Lawler fight his WWE wrestlers(who were heel "invaders" in USWA). Interestingly, Lawler become one of Vince's biggest suck-ups during the Wrestling/AttitudeEra in WWE.
** Of course, Lawler generally sucked up to the heels[[note]]Although there ''was'' the Wrestling/DoinkTheClown fake-arm angle with [[Wrestling/BrianAdams Crush]][[/note]], enough to the point that one time Jim Ross finally had had enough and just said, "Yeah, well, you're an ass!"
* ProtectionFromEditors: That's the best part about having a dynasty: you can afford not to give a damn what the internet thinks.
-->'''IWC''': Vince doesn't understand tag teams and how they could draw!\\
'''Vince''': ''*rolls in money*''\\
'''IWC''': Vince just pushes big guys instead of great wrestlers!\\
'''Vince''': ''*rolls in money*''\\
'''IWC''': Vince is a millionaire that SHOULD be a billionaire!\\
'''Vince''': ''*rolls in money*''
* ToughActToFollow: Pretty much all of Vince's side ventures outside of running the WWE went completely tits-up on him:
## Boxing promoter: The Ray Leonard-Donny Lalonde card lost money. He is, however, a surprisingly good [[HiddenDepths boxing commentator]].
## WWE Films: ''No Holds Barred'', ''The Chaperone'', etc. lost money. (''The Marine'' broke even.) However, things began to pick up with ''Film/TheCall'', possibly because it doesn't star a wrestler, and the ''Marine'' series is showing healthy life on [[DirectToVideo direct-to-DVD]].
## WBF (World Bodybuilding Federation): Don't mention this to him. Just don't.
## XFL Football League: [[https://www.youtube.com/watch?v=qypmBdL9OoQ Even he made fun of this one.]]
## WWE Restaurant: Vince was flush with cash in the 90s, so instead of spending it on, say, emplyoee bonuses or hiring more talent, he opened a restaurant in the Times Square and bought a football league (as you do). It's a Hard Rock Cafe now.
## Politics: Vince is obviously a much better public speaker than Linda, but she had to run in his place because of irradiated skeletons that would tumble out of his closet if he did run for public office. He couldn't outright tell his audience to vote for Linda [=McMahon=] (only doing it tangentially by running ads saying "Stand Up for the WWE!" and "[=SmackDown=] Your Vote!", whatever those meant.) Linda lost the 2010 senate race, despite the wave of Republican victories that year. She lost again in 2012. (Campaign budget: -$97,000,000)
* VillainDecay: While a serious threat in the late 90's and early 2000's, the feud with [[Wrestling/DGenerationX DX]] and alliance with the Spirit Squad (male cheerleaders) pretty much turned Vince into a ineffectual cartoon version of his former self.
** Granted this decay happened throughout ''that one arc''. At it's earliest points when he was feuding with Shawn Michaels, he was portrayed as genuinely merciless and malicious, using every MindScrew available to make Michaels' life an utter hell, it was only when he finally unleashed Michaels (and later Triple H's) own long-lost prankster side that [[BullyingADragon he realised he was way out of his league]]. Even then though, you have to [[{{Determinator}} be amazed by his persistence]] in destroying them.
* TheScrappy: Not character-wise -- where he's LoveToHate-able -- but in real life to endless amounts of fans for his more recent business decisions such as turning the entire promotion PG, frequently pushing fan unfavorites (John Cena, Hornswoggle, Roman Reigns, etc.) at the expense of {{Ensemble Darkhorse}}s (Daniel Bryan, Bray Wyatt, Kevin Owens, etc.), being a ControlFreak BadBoss seemingly everywhere he goes, making TakeThatAudience jokes toward said fans, and likely refusing to retire and/or show any leniency anytime soon.
* TheWoobie: In real life he had a bad childhood, with abusive relatives having beaten on him constantly. The tough guy face he puts on is a way to try and gain some control over what happened to him, but this has reached the point where any sign of weakness terrifies him. People like Shawn Michaels and even on-screen nemesis "Stone Cold" Steve Austin have said there have been times, in private, where Vince just broke down crying. Vince also came very close to tears several times on the ''Ultimate Warrior: The Ultimate Legend'' special produced after Wrestling/UltimateWarrior passed away on April 8, 2014. From the fan's perspective, they want him to get help, but not use [[{{Squick}} incest[=/=]necrophilia angles]] as therapy.
** JerkassWoobie: Depending on your view of him.
*** CryForTheDevil: If you ''really'' don't like the guy, this is how you'll probably view his objectively '''shitty''' childhood.