Also Hilarious in Foresight. The last line of the commercial is "Anything is possible when your man smells like Old Spice and not a lady". However, Old Spice was originally called "Early American Old Spice for Women".
This is actually addressed in one of their reply videos. Said video said that they shifted Old Spice's target audience to men once the women who used Old Spice started gaining... masculine traits.
Memetic Badass: The Old Spice Guy, and by extension any man who uses Old Spice, can perform outrageous feats like become a one man band by flexing their muscles.
Memetic Mutation: Look at [X]. Now back to me. Back to [X]. Now back to me. Sadly, [X] isn't me, but it could smell like me.