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These are what we call the 'YMMV items.' Things that some people find in this work. We call them 'your mileage might vary' because not everyone sees these things in the same way. This starts discussions in the trope lists, a thing we don't want. Please use the discussion page if you'd like to discuss any of these items.
YMMV:
The Man Your Man Could Smell Like
And Everyone Rejoiced : Old Spice Guy's return at the end of January 2011.
Archive Binge : These videos are quite addictive, especially considering there are hundreds of them.
Awesome Ego : Old Spice Guy
Awesome McCoolname : Isaiah Mustafa .
Crazy Awesome
Crowning Moment of Awesome : Their entire viral campaign.
You know you're truly awesome when Sesame Street, a show with an audience that would barely even know about the product, parodies you. See here.
Crowning Moment of Heartwarming : Either the marriage proposal he was requested to do and did , or stating that his daughter deserves the best.
Fountain of Memes : If Mustafa's said it at some point in this campaign, expect the Internet to repeat some variation of it thousandfold at least.
"The tickets are now diamonds!"
"Swan dive!"
"I'm on a horse."
"Monocle smile!"
"Night vision top hat!"
While it existed before, the Old Spice whistle jingle has been firmly ensconced in the public mind thanks to these commercials.
Hilarious in Hindsight : Nogert, a youtuber, wanted the commercials to win an award . Well guess what?
Memetic Badass
Memetic Mutation : Look at [X]. Now back to me. Back to [X]. Now back to me . Sadly, [X] isn't me, but it could smell like me.
The [X] is/are now diamonds!
Memetic Sex God : The Old Spice Guy, and by extension any man who uses Old Spice.
Spokes Sue : A rare aversion: He's a smug borderline Gary Stu , but is extremely likeable and entertaining nonetheless.