Audience-Alienating Ending: The movie abruptly ends with a car crash with the plot completely unresolved, and directs viewers to a (now defunct) website to finish the story. Critics and audiences were vocally disgusted with the No Ending to the point it's the only thing most people know about the film.
It Was His Sled: There's No Ending, just a link to a defunct website. Since it is the only thing people talk about when mentioning the film nowadays, anyone watching today will be aware of its conclusion.
Memetic Mutation: The facts surrounding the Rossi case remain unresolved. For more information about the ongoing investigation visit: www.therossifiles.com.note This is exactly how the film ends: a text card with this caption. The website shown was shut down after just six months and is no longer operating, and did not actually have any information on the case. This was widely mocked by the media and audiences alike.