These are what we call the 'YMMV items.' Things that some people find in this work. We call them 'your mileage might vary' because not everyone sees these things in the same way. This starts discussions in the trope lists, a thing we don't want. Please use the discussion page if you'd like to discuss any of these items.
Moral Event Horizon: It turns out that Smiley stalking Ashley throughout the film was just an elaborate prank by her friends and fake victims of Smiley to spread Smiley's urban legend. They (nearly) drive Ashley to suicide after emotionally and mentally torturing Ashley. When they think she's dead, they declare it a job well done (although Proxy does express some remorse at the last moment).
A lot of the dialogue (especially when they reference internet culture) can be this. It's hard not to cringe just a bit when you hear someone say "I did it for the lulz" in a completely serious tone of voice outside of the internet.
Paranoia Fuel: Once Smiley kills the person you summoned him to kill, he'll come for YOU!