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YMMV: Smile Pretty Cure!
  • Broken Base: Though common with many Precure series, some fans weren't thrilled over episode 24 which, despite the climatic fight between the girls, the Quirky Mini Boss Squad and the Big Bad Pierrot, set everything back to Status Quo, making them regather energy and Decors again and 48 which used the endings to Futari wa Pretty Cure Splash☆Star, HeartCatch Pretty Cure! and Pretty Cure All Stars DX 3
    • The increased Moe elements are seen as either new and refreshing or as desperate and creepy otaku pandering.
    • The character designs. Some love them, others find them gaudy and trying too hard.
    • Contested Sequel: due to its episodic, goofy nature (to the point that it feels more like a spoof of the genre), childish writing (with both the Myth Arc and character growth being non-existent), Though subverted as it was alledgedly very financially successful (though mostly only with otaku).
      • Turns out, the reason for no plot is Shōji Yonemura, the lead writer of Kamen Rider Kabuto (which suffers from the same plot problems), also wrote for this show and wanted it to be "simple".
      • It really says something when the most popular character is a villain (Wolfrun), and not even the main one. It also says something when its first SH Figuarts figure is the Ensemble Darkhorse otaku character (Yayoi/Cure Peace) and not the leader.
  • Complete Monster: Joker is a surprisingly vile villain in an otherwise light and comical show. His goal is to bring the world to a Bad End, an eternal state of despair. He revels in breaking people's hopes and dreams. His first major act is to kidnap Candy for something he thinks she has, and shortly afterwards thrashes the Pretty Cure and takes their despair energy for Pierrot's revival. In the past he manipulated Wolfrun, Akaoni, and Majorina's rejection in the picture books to become his Bad End Generals. Later, he sends them to die in a stalling tactic. Throughout the series Joker attempts to find the Miracle Jewel, which is said to grant wishes. When it turns out to be Candy, he tries to kill her, revealing that he just wants to destroy it to deprive them of hope. Then he sends the entire world into a state of despair, turning it into a wasteland. Even as he's dying, he's laughing at the prospect of Pierrot's revival destroying the world.
  • Ensemble Darkhorse: The villain Wolfrun has gained a surprising amount of popularity, almost to Draco in Leather Pants level. One day after the first episode of Smile Pretty Cure, Japanese art site, pixiv displayed about 5 pages of fan art of him, a lot of it even pairing him with Miyuki.
    • Joker isn't immune from this either, particularly at Tumblr.
    • After episode 23, Majorina in her more powerful AND sexy form, is also getting this treatment, with quite a handful of Pixiv fanarts just hours after the episode aired.
    • Ikuyo Hoshizora probably has more fanart on pixiv than any other Precure mother in the entire franchise.
    • Yayoi Kise / Cure Peace. You know you're an Ensemble Darkhorse when you get action figures before the the team leader does, and you have more member favorites on your My Anime List character sheet than hers by a factor of nearly 3 to 1!
    • The Bad End Precures received fan art on Pixiv a week before their debut episode even aired.
    • Pop is also loved for generally being much more tolerable and mature than Candy (see The Scrappy below)
  • Evil Is Sexy: Majorina in her Beautiful All Along form; many of the older female fans felt the same way towards Joker. Also, the Bad End Pretty Cures, if you're into that sort of thing.
    • From The Movie, we have Possessed!Momotaro and Possessed!Cinderella; It's just something about the former's bishonen appearance and the latter's darker clothes that sells it.
  • Fan Preferred Pairing:
    • Nao and Reika, who are childhood friends, are quite a popular couple, helped along by their hints of Les Yay in-series, usually at the mark of 8:40 (see Idiosyncratic Ship Naming).
    • The "Nissan Combination" (Nao and Akane) is also highly widespread and pretty much rivals Nao/Reika in popularity when it comes to pixiv fanart.
    • In the non-yuri side there's Miyuki and Wolfrun, which acquired quite a bit of fanart at pixiv as soon as the first episode aired.
    • Foe Yay Shipping: A lot of people on pixiv like pairing up each of the Cures with the villain they fought in episode 23. note ; the pairing of the Cures with their respective Bad End counterparts also generated quite a bit of fanart even before the latter's episode aired.
  • "Funny Aneurysm" Moment: Episode 9 is an April Fools' Plot where Yayoi lies to Miyuki about becoming a New Transfer Student somewhere else. This lie soon spreads to her entire classroom since Yayoi unable to say "April Fools!". Eventually they hold a "going away" party, and Yayoi is given the chance to admit this lie. However, she can't bring herself to do so because she imagined that it would go From Bad to Worse where everybody would abandon her for being a liar and that "They'll be really mad... They'll all hate her" and "nobody will talk to her anymore". The very next year, a show called Kotoura-san premiered with a Downer Beginning that pretty much made this nightmare a reality for its titular heroine in a much more dramatic sense. To top off the awkwardness, this doubles as an Actor Allusion—both Yayoi and Haruka Kotoura were played by Hisako Kanemoto.
  • Hilarious in Hindsight: The lyrics to the first ending has the words doki doki Precure. Guess what's the name of the next series?
  • Idiosyncratic Ship Naming: The fandom has adopted names for certain ships...
    • Nissan Combination for Akane/Nao note ;
    • 8:40 for Nao/Reika note ;
    • RGB Trio for Akane/Nao/Reika, for obvious reasons.
  • Idiot Plot: Episode 14. Ever hear of cellphones, girls?
  • Internet Backdraft: The massive rumors about a Saban Brands show being created called "Gangnam Girls". After they found out that the plot was extremely similar to Smile's, the fandom assumed Saban might have gotten the rights to Smile and got up in arms because 1) they changed the title, when Smile Pretty Cure is already an English title name and 2) giving a Korean name to describe a Japanese anime is a little on the offensive side.
    • It's been found that Saban couldn't trademark "Gangnam Girls" and they may be changing the title to "Glitter Force". Which is somewhat better.
  • Launcher of a Thousand Ships: Nao Midorikawa. She is mostly shipped with Reika and Akane, but after Episode 18, Nao/Yayoi fanart began to surface, and after Episode 23, she gets shipped with the Beautiful All Along Majorina. And then there's Episode 25, which ignited more Nao/Akane shippers.
  • Les Yay: Wouldn't be Pretty Cure without it. Episode 18 is a standout example.
    • Also in the 3DS game, Let's Go! Marchen World!, the opening of which features Nao and Reika, Yayoi and Akane, and Miyuki and Candy ballroom dancing together in pairs...
    • Episode 25 is pretty much dedicated to the Nissan Combination pair, Nao and Akane.
    • Episode 33 has Princess Reika with her fangirls Miyuki and Yayoi.
    • And then we have Cinderella-Miyuki dancing with... Prince Reika? and witch Yayoi likes.
    • In The Movie: Miyuki and Nico and Akane and Miyuki. Actually, every girl loves Miyuki.
  • Memetic Hair: All five Precures do count, but the best examples are Cure March with her fluffy pigtails and Cure Peace with her banana hair.
  • Memetic Molester: Joker, it only took his voice and a couple of facial expressions in his debut episode for him to reach this status.
  • Memetic Mutation:
    • As of the first episode, a shot of Yayoi drawing from the opening slowly gained momentum.
    • A certain shot of Reika peering from behind a door from episode three also achieved this status. For example...
    • The bizarre shot of Miyuki's face from below in episode 13 after she finds out about her bad fortune is also worthy of mention.
    • A screenshot of Cure Peace in despair mode from episode 22 spread like wildfire shortly after the episode's preview.
    • The 8:40 mark, where a Nao/Reika moment usually takes place, is also getting some attention.
    • Cure March feeling up her poofy twintails with an accompanying "squish squish" sound has become a minor meme there's even a specific tag for it on Pixiv.
    • Yayoi is the subject of two more memes: the "Passing-Through Superhero" meme, involving her being a Tokusatsu fangirl based on her canon superhero otaku tendencies, and the Kise siblings meme, which involves her being paired with Ryouta Kise due to them sharing last names and hair colors.
    • The fandom tends to portray Reika as a Yandere after the shot of her watching the girls from behind a door reached Memetic Mutation levels. Nao/Akane shippers from Pixiv playfully use this trope on her. Minor classmate Hiroko Kanemoto also gets this treatment combined with Stalker with a Crush.
  • Moe: The fandom thinks of Yayoi as this, if the large amount of fanart she got on Pixiv after the first website update is anything to go by.
    • The show as a whole emphasizes Moe and Kawaisa elements more than other seasons of the franchise.
  • Mood Whiplash: In a complete coincidence, in the 13rd episode ending, news flash appear about a bus accident in Japan which costed 7 lives and 38 injured men. All while the screen shows the Precures happily dancing and the aesop of the episode is 'bad luck will go away if you smile'. Errr... yikes?
  • Moral Event Horizon: While he doesn't actually cross it by virtue of being Brainwashed and Crazy, Straw Nihilist Jerkass Wolfrun at the very least proves himself to be a Not-So-Harmless Villain in episode 40 when he tries to kill Miyuki as part of a vendetta against Akane and everything she cares about. Smashing the precious charm her friends made for her earlier in the episode was at worst a slightly extreme example of Kick the Dog even for him, but this is the first time a Cure has ever found herself in mortal peril.
  • Narm: Many fans felt that Joker's expressions and fake crying after his Psycho Rangers' defeat was actually kinda funny...then it morphed into deranged laughter and it wasn't so funny anymore...
  • Narm Charm: The characters are almost self-aware that they are supposed to be larger-than-life characters in a fairytale, leading to this trope. Especially Miyuki.
  • The Producer Thinks of Everything: A minor example, in the first ending's Cure Peace variation where she face plants, her face is red afterwards. This is the only time this happens.
  • The Scrappy: Candy is disliked for her annoying nature, plots being kicked off because she acts like a moron, and generally being useless. It doesn't help that she's also somewhat of a Spotlight-Stealing Squad (a good chunk of episode plots can be described as "babysitting Candy"). Her older and more mature brother, Pop, is not only more liked than her, but fans express disappointment that he's not the main fairy and is a minor character who only shows up every now and then.
  • They Wasted a Perfectly Good Plot: A lot of fans feel that the whole "fairy tales" theme was never really used to its full potential.
  • Visual Effects of Awesome: Aside from the series animation being pretty good overall, the first ending's CG animation is GORGEOUS, rivaling big-budget movies. The animated movements are also amazingly lifelike.

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