These are what we call the 'YMMV items.' Things that some people find in this work. We call them 'your mileage might vary' because not everyone sees these things in the same way. This starts discussions in the trope lists, a thing we don't want. Please use the discussion page if you'd like to discuss any of these items.
Base Breaker: You either think Ryback is an intense, one man killing machine who is quickly paving his way to be one of the biggest badasses on the WWE roster with a memetically awesome Catch Phrase, or you think he's just a dime a dozen musclehead with one of the corniest lines in the industry who nonetheless seems to be becoming inexplicably popular. There seems to be no middle ground.
Ho Yay: With Paul Heyman, to frightening degrees, given his below status as a Memetic Molester. Heyman called him a "big beautiful man," and kissed him, causing Ryback to break out into a ridiculous grin.
Lowest Common Denominator: From his simplistic speech patterns as a character to his full-steam-ahead all-brawn wrestling style to his social media persona, Ryback comes across as a flat meathead character. It's pretty telling that his most well-known fans are YouTube trolls coining expressions such as "[insert smaller guy/internet favorite/rival wrestler here] sucks, my ryback is a legend".
Memetic Molester: Thanks to a segment where he was harassing a guy in the shower. No, that isn't what it sounds like. He just made the guy soak his bag with the shower head.
Memetic Mutation: ... Let's just say that the 'Feed! Me! More!' chant and reports Ryback's Big Eater tendencies tends to get a lot of food and baking related puns associated with it in the snarkier parts of the IWC and leave it at that.
Rescued from the Scrappy Heap: His twitter rants, and now Youtube channel, have redeemed him in the eyes of many smarks, after his runs as a (sic) BOWLIE and (sic) anti-BOWLIE crusader laid the groundwork.
Strawman Has a Point: On the April 15, 2013 episode of Raw, Ryback cut a lengthy pretaped promo stating that he turned on John Cena because Cena never came to his aid when The SHIELD beat him up on multiple occasions and that he was stuck in his shadow. He has a point, Cena used Ryback as his replacement to face CM Punk when Cena was injured and acted like he had his back and yet he never deigned to assist Ryback when the SHIELD were running rampant. Then in regards to being in Cena's shadow, he is entirely correct, everyone bar the Rock is in Cena's shadow and after WrestleMania you might say the Rock is too now.
Unintentionally Sympathetic: His heel turn, which is explained in a promo as him being pissed that Cena essentially left him high and dry on his way to his newest title run while Ryback was continually getting the crap beaten out of him by The Shield. In fact, the more cynical would almost argue that Cena, given the nature of his 2012, wasn't too upset about the attacks as they removed a potential obstacle between him and the WWE Title.