These are what we call the 'YMMV items.' Things that some people find in this work. We call them 'your mileage might vary' because not everyone sees these things in the same way. This starts discussions in the trope lists, a thing we don't want. Please use the discussion page if you'd like to discuss any of these items.
YMMV: Puella Magi Madoka Magica The Movie Rebellion
Abandon Shipping: About half of Homura/Madoka fans have jumped ship, thanks to the ending of the movie.
The other half isn't going down without a fight, though.
If the alluded material is any indication, at least a third of the ship's fans would side with Homura.
Angel Devil Shipping: Madokami and Homucifer, perhaps better described as God-Devil Shipping, is about as extreme as you can get, really.
Ass Pull: The "howdunnit" of the ending (corruption of a Soul Gem through love) comes off as one to some, and is a common complaint regarding the movie from them. This is due to the fact that said "howdunnit" comes with little to no foreshadowing and seemingly contradicts previously-established canon rules.
Note that canon explicitly states that magic comes from emotions in this setting. However, the viewers had only seen magic that comes from hope and despair, and they were given no indication that other emotions could also produce magic, or that these emotions could affect a Soul Gem. So while it doesn't exactly contradict canon, it still something that comes out of left field.
The remixes of different themes that made up the Transformation scene, each covering a different genre. The Triumphant Reprise of "Decretum" for Sayaka deserves special mention, as does the soaring rendition of "Hikari Furu" for Madoka.
Badass Decay: Kyoko gets hit with pretty much the opposite of what happens to Sayaka in this movie: while Sayaka retained all her memories from previous timelines and therefore became much smarter and more jaded, Kyoko is missing most of her memories and therefore is considerably less savage and cunning than in the main series, even considering that she's working with the other Puella Magi from the start. At the very least, she doesn't suffer The Worf Effect because of this, and remains a competent fighter; she's just not as intimidating or overpowering as she was in the series. As a matter of fact, this is Homura's first tip-off that something is wrong.
Character Rerailment: Debatable, but Kyoko's turning in the movie from a kinder schoolgirl to her more sour, lone-wolf attitude from the anime after discovering the fact that she's in a fake world with fake memories could be seen as this trope.
A huge one considering the film's ending. Some fans prefer the new world Homura created to the one Madoka created in the TV series, and consider Homura's actions sensible and justified. Other fans denounce the film as completely retconning the events of the TV series and Homura for acting selfishly and betraying Madoka. There's even more controversy with the ending changing Homura and Madoka's relationship, which some fans consider to be sinking the most popular ship.
There's also a split on whether or not Homura did a good thing or a bad thing with the ending. On one hand, she saved everyone and screwed over Kyubey big time, but on the other hand, she's also screwed over a system that was better than the original system and if Fridge Horror is to be believed, doomed the universe to a much earlier heat death.
The Cake Song is either a hilarious and Dada-ishBig Lipped Alligator Moment, an adorable happy Moe moment between the girls, or a complete embarrassment that has no place in a dark movie, even if the purpose is to mislead the viewer.
Big Lipped Alligator Moment: The "Cake Song", where the five Puella Magi chant a bizarre nursery rhyme guessing game to Bebe, accompanied by equally bizarre and dissonant background music.
Broken Aesop: Depending on how you view it, the movie may have broken the anime's ultimate Aesop: Madoka's championing of idealism and hope didn't do much to stop Homura from stealing her powers and using them for her own ends. However, one intepretation is that this action is actually using a new Aesop the movie has created, specifically "thinking outside the box."
With the release of the film, the comparisons to The End Of Evangelion have become even more blatant, as the film is eerily similar to it in terms of themes, Nightmare Fuel, and even the ending. There's also the Out-of-Genre Experience that both series now have.
There are also comparisons made to Mega Man Zero, between the ending of Rebellion and the story and character arcs of Mega Man Zero, that have eerily similar themes and events.
The Rika and Homura parallels are now even more apparent, especially since Homura has basically become her own Bernkastel.
Contested Sequel: While generally well-received, fans are up in arms over how good this movie is compared to the original series. Some major points of contention include the following: the beginning sequences following more a traditional, fluffy Magical Girl series tropes (and the length of said sequences), the Flanderization of certain characters, and especially Homura finally defeating Kyubey, but nullifying the series' ending in order to do so.
Draco in Leather Pants: Homura easily reached this status upon becoming Homucifer, kicking Kyubey's system to the curb and manipulating Madokami's, thus creating a new universe and system altogether and ensuring an Everyone Lives ending, despite her imprisoning Madoka and suppressing her powers as Madokami, and telling her that if she continues to think selflessly and follow duty above all else, she and Homura will become enemies someday. It helps that she's Ambiguously Evil.
Everything that was potentially "cute" about creepy stalker Homura is suddenly not so cute anymore...
It seems that Madoka and natural disasters involving water have something in common. The last two episodes of the anime had to be delayed because of the 2011 Tsunami. The first two movies had the East United States being hit by Hurricane Sandy. Rebellion comes out, and history repeats, with the Philippines being hit with a typhoon.
Urobuchi has said that the story of Rebellion coincidentally matches the lyrics from Magia. What he didn't say is that makes their implications even more frightening than before, considering the ending.
Les Yay: It's a Puella Magi movie. It would be more surprising if there wasn'tLes Yay enough for ten thousand doujins. Whether it was for fanservice or not, the main two relationships (Homura/Madoka and Kyoko/Sayaka) got a lot more focus and attention to them than the anime (though the more minor and/or possible pairings, such as Mami/Madoka and Sayaka/Homura, got far less or no attention as a result), and we now have Nagisa as a new candidate for pairings - as well as a definite partner for Mami - and the addition of a new relationship, Mami/Nagisa. Here are the three main relationships explained a little more:
Homura and Madoka: The movie has made their relationship somewhat complicated, in comparison to the anime. While Homura's romantic feelings are basically confirmed by the movie, it is unknown if Madoka returns them, especially given the ending of the movie.
Kyoko and Sayaka: Like in the anime, Kyoko is most definitely implied to have romantic feelings for Sayaka - and these are basically confirmed by their scene together in the movie's climatic battle - and Sayaka says that her one regret was that she wasn't able to spend more time with Kyoko in their previous meetings. However, the movie changes up their relationship to be more friendly, unlike the anime where the two constantly fought over things: in the movie, there is a definite strong, mutual respect and friendship to their relationship now, and the two fight together as a duo team. It should also be noted that the two are living together in the same house now, which depending on how you look at it, may be either romantic subtext or not.
Mami and Nagisa: Though while uncertain if the relationship has any romantic subtext, they are most definitely very good friends. It is worth noting that Mami says at one point that if not for Nagisa's or more precisely, Bebe's friendship, she would have been lost a long time ago. Though while these feelings are actually fake ones created by Homura, there is the ending of the movie, where they are partners again, to consider. Their relationship also seems to have many similarities to the more minor Mami/Madoka from the anime, with Mami as a mentor and good friend to Madoka/Nagisa, and Nagisa and Madoka being rather similar in personality. It helps that Mami is often paired with Charlotte, Nagisa's Witch form even before the movie came out.
The scene with Homura in the ending. Homucifer's in full cliche'd "Evil Overlord" mode, relaxing in a chair and drinking a fruity beverage like a villain from a Bond movie as she casually gloats with this lopsided, smug grin on her face. Then she gets beaned with a tomato. It should be noted said tomato was thrown by her own familiars. Which may indicate that she's not as smugly satisfied with this outcome as she seems to be...
Also in the ending, during a wistful and emotional montage, we get a shot of a panicked Mami rushing to save Nagisa from a collapsing pile of cheese.
Padding: Despite the excellent in-universe explanation, many fans who enjoyed Madoka Magica for the darker elements view the Lighter and SofterHomura dream world opening as this, as Madoka is anything but a conventional Magical Girl show.
Nagisa can seem like an unnecessary addition that basically boils down to this, being thrown in simply because of Charlotte's enormous popularity.
It doesn't help that the description for the movie includes the line "Will Nagisa Momoe, the new magical girl with an unsure face, reveal the truth?", implying she plays a major role, or a minor role with major impact, when in reality she doesn't do very much at all. Some fans think she could've easily been cut out of the movie without much change to the overall plot.
The opening essentially depicts what quite a few fans have been wanting to see: all five girls living a happy life together, Kyoko going to school and being best buds with Sayaka (complete with tons of Ship Tease), Mami and Charlotte together, etc.
The new relationship between Sayaka and Kyoko could be seen as this to some people, especially their scene together during the climax battle.
The new relationship between Homucifer and Madoka/Madokami is definitely this for certain people.
The entire movie and plot can be seen as taking advantage of Homura's status as the series' breakout Deuteragonistnote surpassing Madoka in popularity in some circles; she is the main character of the movie, and then is the one to defeat Kyubey, becoming the Big Bad and an equally powerful Evil Counterpart to Madokami in the process.
Special Effects Failure: At a couple of points in the movie, most noticeably after the end to the fake Mitakihara, before Madokami arrives to Homura, Homura's Soul Gem appears to be blue-coloured, when it should be purple-coloured instead.
This was apparently an attempt to show how Homura's Soul Gem was corrupted in an unusual way.note For example, Nagisa comments that it has a scary appearance. It just ended up looking like Sayaka's Soul Gem, before she transformed into Oktavia.
Tastes Like Diabetes: The opening sequences. For one thing, the girls' Soul Gems are cleansed by sparkles. Sparkles that are created after a Nightmare is defeated in a non-violent manner.
The Nightmares are bizarre and adorable at the same time.
Bebe may come off as this to some, though her true form is nothing short of incredibly cute.
Uncanny Valley: If you look closely, all the non-named characters in the dream world have dot eyes and burned faces. Homura's familiars, who repopulate her new universe at the end of the movie, also have strange facial features that make them look very creepy compared to the other characters.
The Untwist: People started guessing that Nagisa was Charlotte by The Stinger of the second movie. When it was revealed that she wore pink and polka dots, her magical girl outfit is brown with a cape and big sleeves, she's unusually close to Mami, and her specialty item at the concession promotions was cheese-flavored popcorn... yeah. It's a pretty minor twist, though... and the whole thing is really just a case of Trailers Always Spoil.
They Wasted A Perfectly Good Character: Both Nagisa and Kyoko. Nagisa is detailed under Pandering to the Base above, while Kyoko has the unfortunate combination of being sucked into Homura's Lighter and Softer dream worldnote as opposed to going there willingly like Madoka and Sayakaand being defined by her darker personality traits in the main series, and therefore loses most of her character depth due to her mind being altered to fit into the happy, sparkly atmosphere. Although Kyoko does revert somewhat to her anime-series personality later on in the movie, she basically just sits in the background and doesn't care enough to help anyone until the final battle.
What an Idiot: Homura, despite being the most Genre Savvy of the girls, told Manipulative Bastard Kyubey all about Madoka and the previous Magical Girl/Witch system. Realizing how much more efficient this system would be, the Incubators set out to take control of Madokami and restore the old system.
What Do You Mean Its Not For Little Girls: Even more so than the series; the movie starts off as if it were a show for little girls, probably in order to deliberately confuse the viewer, and ends with Homura basically becoming Lucifer.
Furthermore, it premiered during the same weekend as the (non-serial) movie of Doki Doki Precure. Can you tell which one is actually for little girls? Dokidoki is.
Zero Approval Gambit: One theory regarding Homura's actions is that the ending is the beginning of one of these.