No Such Thing as Bad Publicity: Invoked in-universe, after Hackett fires Schumacher and tells him he's following Diana Christensen's suggestion of merging the network's news and entertainment divisions:
Schumacher: I'm gonna spread this whole reeking business in every newspaper, on every network, group and affiliate in this country. I'm gonna make a lot of noise about this.
Hackett: Great! We need all the press we can get!