YMMV / MikeJ

• Base-Breaking Character: Due to Mike's sense of humour, he was either one of the funniest reviewers on Channel Awesome, or is deeply unfunny or offensive.
• Ensemble Dark Horse: Grace, Mike's wife, has gotten quite popular, especially in the Infomercialism videos.
  • Marie, his cat, appeared in only one video. Instantly, she gained everyone's love for being quite vocal and sassy. Basil, another cat that has appeared in videos, has gained popularity for being quite literally a scaredy-cat and showing body language that could be interpreted as snarky.
• Heartwarming in Hindsight: Mike was a serious woobie during his testing of the "Lose a Stone in a Week" diet, having very small portions of very basic food and pretty much starving the whole time. At the end of the last video, he revealed that Grace (who he was engaged to at the time) did the diet with him. At least his fiance was willing to suffer with him.
• Heartwarming Moments: When he subjects his cat to the Cat's Meow, she starts to run away in fear. Mike's response is to immediately turn off the (particularly noisy) machine and comfort her.
• Hilarious in Hindsight:
  • In his review of Ewoks: Caravan of Courage, he makes a joke about the Ewoks' dead, unblinking eyes. Five months later, the Blu-ray edition of Return of the Jedi added CGI blinking for the Ewoks.
  • In the review for Son of the Mask, Mike is shocked to discover that The Nostalgia Critic has reviewed Jaws 3-D, a movie he has already reviewed. Now the Nostalgia Critic has reviewed Son of the Mask as well.
  • The game of "Are they still on the site?" in his ''Kickassia review, not only are Linkara and Film Brain now gone, making it a 0%, but Mike himself left at the same time as both of them.
• Memetic Mutation:
  • If you look in the comments of any Infomercialism video, you'll most likely find a few people noticing the products and asking Mike to "put your willy in it," including items such as The Ultimate Chopper.
    • He's actually appeared in a few videos wearing a "put your willy in it lol" shirt.
  • It's also tradition to point out that Mike is using the product incorrectly (sometimes seriously, but more often than not jokingly), sometimes claiming the need for ridiculous instructions in order for the product to work properly.
  • Another similar tradition is to ask Mike if the product works with cheese.
• Moment of Awesome: Eating nothing but McDonald's meals for seven days... and losing weight! Though Mike states at the end of the week that he still wouldn't recommend that diet to anyone.
  • And then he repeated that feat with KFC!
• Most Wonderful Sound: "Hello, I'm a British person!"
  • The first theme for Infomercialism counts as well, being a rather soothing melody.
• Nightmare Fuel: When he puts on the Rejuvenique.
• Older Than They Think: He mentions in his The Wicker Man (2006) review that it would be better as a comedy. Somebody did post a recut trailer of the film as if it were a comedy back in 2007.
• So Bad, It's Good: His series "Asylum Seeker" is aimed at finding this kind of value in the films of The Asylum.
  • An Out-of-Universe example. The crash scene from Our Lips Are Sealed is so bad, it's actually kind of funny. MikeJ rightfully calls it the worst crash scene ever.
• Squick: In Piranha 3DD, there's an attractive woman covered in blood and a decapitated head lands in between her boobs. It's pretty disturbing. What makes it even more disturbing is that it looks like the writers intended it as Fanservice.
• The Woobie: Mike during his testing of the "Lose a Stone in a Week", "Baby Food", "Ration Pack", and "Juicing" diets. He spends pretty much the entirety of them looking miserable and pathetic, and you just want to give him a hug.

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