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YMMV: McDonald's

  • Acceptable Targets: People everywhere just love to hate this company, as well as the people who eat there.
  • Accidental Nightmare Fuel: Happy, the new Happy Meal mascot has been viewed by many as absolutely terrifying. It's pretty much Uncanny Valley incarnate, with wiry arms and a huge Slasher Smile. Read it and weep... forever.
  • Ear Worm:
    • "Give me back that Filet O Fish! Give me that Fish!"
    • "Ba-da-ba-ba-ba, I'm Lovin it!" That's Justin Timberlake, by the way.
    • "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun!"
    • "You deserve a break today! So get up and get away—to McDonald's! McDonald's! McDonald's!"
  • Fandom Rivalry: Ronald McDonald and The Burger King.
  • Germans Love David Hasselhoff: The McRib is a popular sandwich with a cult following, but in most countries that serve it, it is only served periodically. In Germany, meanwhile, the McRib is so popular, it's the only country to serve the sandwich year round.
    • McDonalds also includes (or excludes) certain items based on local tastes and customs. Israeli stores are kosher, Indian stores don't use beef, and stores in China and Hong Kong include wings on the menu. Also, French stores have wine and German stores have beer!
  • Memetic Molester: "I'm no stranger, I'm Ronald McDonald!" Stephen King must have seen this commercial before he wrote It.
  • Memetic Mutation: Some Japanese commercials for Donald McDonald (as he is called in Japan due to a lack of a true R sound in the Japanese Language) have undergone this due to his "RAN RAN RUU!" Catch Phrase. [1]
  • Misaimed Marketing: The 1986 Fievel Christmas stockings; because Christmas always brings to mind Jewish mice.
  • Newer Than They Think: Several times:
    • They didn't use drive-through windows until the mid-70s or so. In fact, the first one was installed at a location near a military base, to serve soldiers who couldn't leave their cars while in fatigues.
    • The Big Mac was introduced in 1968, meaning that it's six years newer than even the Filet-O-Fish. Chicken McNuggets didn't come along until 1983.
  • The Scrappy: McDonald's is one to various groups: anti-capitalist/anti-globalizaton activists, vegetarians/vegans, environmentalists, health groups (both in terms of the calories of their food and in terms of contaminated food e.g. a nematode worm in a burger) and foodies (especially burger fans). Those are just a few of the groups who are not lovin' it.
  • Squick: At some point, customers have found content in their food such as nematode worms, e-coli bacteria, and the back legs of a mouse.
  • Uncanny Valley: The very first ad with Ronald. Seriously, what were they thinking?
  • Values Dissonance: When McDonald's first arrived in China, its citizens were baffled by the concept of drive-thru restaurants. In fact, many Chinese simply parked in the drive-thru area and walked into the restaurant to get their food!
  • Viewer Gender Confusion: The dodo in the newer commercials is a girl?
  • Weird Al Effect: McDonaldization


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