These are what we call the 'YMMV items.' Things that some people find in this work. We call them 'your mileage might vary' because not everyone sees these things in the same way. This starts discussions in the trope lists, a thing we don't want. Please use the discussion page if you'd like to discuss any of these items.
, and most of Marvel's biggest superheroes were in the hands of other studios. All they had was mostly B-listers. Even the Nick Fury stinger at the end of Iron Man was inserted mostly then as a Mythology Gag. Great idea in hindsight, though?
In fact, because of the MCU (especially The Avengers), said B-listers were elevated to near-Spider-Man status.
SHIELD Agent Phil Coulson, aka "SON OF COUL!" So far he's gotten two separate one-shot short films starring him as features on two of the movie DVDs, his own digital comic spotlight issue, and an Earth-616 counterpart. On top of that, even Joss Whedon himself likes the character (and actor) and has given the character a lot to do inThe Avengers. Such as die. Hey, it's Whedon; he tends to kill people we like.
Iron Man is probably the most popular character in the franchise, partly due to how well two ofhis solo movies were received (the only movies in the MCU to Rotten Tomatoes ratings on par with The Avengers), partly due to Robert Downey, Jr.'s cocky, charismatic portrayal of the character, and partly due to how damn cool his Powered Armor is. Not bad for a character who wasn't too well-known before the MCU was created.
Fan Dumb: There are a number of people who believe that boycotting any future non-Avengers movies like Spider-Man, X-Men and Fantastic Four will automatically get them a place in the Marvel Cinematic Universe. Backing this idea up is the fact the rights to Daredevil have reverted back to Marvel because the the movie underperformed. First of all, there's no real guarantee that that's going to work, all three franchises had their chances when critical reception was at its lowest for them. Secondly, even if you did convince the majority of comic book movie fans to boycott, studio executives think in numbers and may consider the possibility that no one is interested in those heroes any more. Thirdly, Marvel gets money out of this as well, so all you'd be doing is denying them money neccessary to make these movies.