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YMMV: Marvel Cinematic Universe
  • And You Thought It Would Fail: No crossover superhero film had ever been done before*, and most of Marvel's biggest superheroes were in the hands of other studios. All they had was mostly B-listers. Even the Nick Fury stinger at the end of Iron Man was inserted mostly then as a Mythology Gag. Great idea in hindsight, though?
    • In fact, because of the MCU (especially The Avengers), said B-listers were elevated to near-Spider-Man status.
  • Draco in Leather Pants: Loki.
  • Ensemble Darkhorse:
    • SHIELD Agent Phil Coulson, aka "SON OF COUL!" So far he's gotten two separate one-shot short films starring him as features on two of the movie DVDs, his own digital comic spotlight issue, and an Earth-616 counterpart. On top of that, even Joss Whedon himself likes the character (and actor) and has given the character a lot to do in The Avengers. Such as die. Hey, it's Whedon; he tends to kill people we like.

      Although, as revealed in The Avengers commentary, Kevin Feige is the one who called for Coulson's death. Though he's Back from the Dead for Agents of S.H.I.E.L.D..
    • Darcy from Thor
    • Hawkeye following his cameo in Thor & role as one of the Avengers. Especially considering his lack of screentime compared to the rest of the group.
    • As of The Avengers, the Hulk has become something of a smash hit among viewers.
    • Iron Man is probably the most popular character in the franchise, partly due to how well two of his solo movies were received (the only movies in the MCU to Rotten Tomatoes ratings on par with The Avengers), partly due to Robert Downey, Jr.'s cocky, charismatic portrayal of the character, and partly due to how damn cool his Powered Armor is. Not bad for a character who wasn't too well-known before the MCU was created.
    • Loki mixes this with being a Draco in Leather Pants. Many MCU fans are more excited about seeing Loki in Thor The Dark World than the man himself.
  • Epileptic Trees: Some popular fan theories include:
    • Tony's Arc Reactor being a reverse-engineered Tesseract.
    • Loki letting himself be defeated at the end of The Avengers so he could be taken to Asgard and steal the Infinity Gauntlet for Thanos.
    • Coulson returning in Avengers 2 resurrected as the Vision.
  • Fandom Rivalry: With The Dark Knight Saga, continuing the Marvel Comics/DC Comics rivalry. The two franchises are as different as night and day.
  • Fan Dumb: There are a number of people who believe that boycotting any future non-Avengers movies like Spider-Man, X-Men and Fantastic Four will automatically get them a place in the Marvel Cinematic Universe. Backing this idea up is the fact the rights to Daredevil have reverted back to Marvel because the the movie underperformed. First of all, there's no real guarantee that that's going to work, all three franchises had their chances when critical reception was at its lowest for them. Secondly, even if you did convince the majority of comic book movie fans to boycott, studio executives think in numbers and may consider the possibility that no one is interested in those heroes any more. Thirdly, Marvel gets money out of this as well, so all you'd be doing is denying them money neccessary to make these movies.
  • Ho Yay: Has its own page.
  • Iron Woobie: Bruce Banner and Tony Stark.
  • Jerkass Woobie: Loki. He may be a homicidal, Axe Crazy megalomaniac, but it's very hard not to feel some sympathy for him, especially in Thor.
  • Magnificent Bastard: Loki, Big Time.
    • Whiplash is good at it in Iron Man 2 as well.
    • The Red Skull might count as well. The guy wants to conquer HITLER and create his own empire!
  • Memetic Mutation: Fans apparently think the story in Norse Mythology about Loki shape-shifting into a horse and ending up pregnant is hilarious, and has become an endless source of fanart jokes.
    • Nick Fury = Demoman. Both are badass black men with eyepatches.
    • TONY STARK BUILT THIS IN A CAVE! WITH A BOX OF SCRAPS!
    • Ivan Vanko's "Vhere ees my burd? I vant my burd." from Iron Man 2.
    • COULSOOOOOOOOOOOOOOON!!!!!!!
    • ...He's adopted.
    • Loki's brain is a bag of cats.
    • It's normal for fans (especially fans of Loki) to refer to each other as ''mewling quims'', whether jokingly or as an insult.
    • I am burdened with glorious ________ (insert substitute for "purpose" here).
    • "Enormous, Green Rage Monster" is pretty much the default description for the Hulk now.
    • "Fondue".
    • "This ________ (substitute "drink" here). I like it. ANOTHER!!!"
  • They Changed It, Now It Sucks: Some people object to the race changing of Heimdall and Nick Fury.

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