YMMV / Loki

  • Cant Unhear It: Odds are that whenever you read his lines, the voice in your head will likely belong to either Graham McTavish or Tom Hiddleston.
  • Complete Monster: The Marvel Disk Wars: The Avengers version is the Overarching Villain of the series, and the most personal villain the Avengers ever duel. After a failed coup against his father Odin and half-brother Thor for the throne of Asgard, Loki organized a supervillain rampage on an entire city to serve as a distraction while he trapped much of the world's superpowered population inside DISKs, small devices that Loki plans to use to absorb the abilities of all these individuals to make himself all-powerful. To reclaim these DISKs after they are scattered, Loki regularly has his minions cause chaos and destruction in their quest for the DISKs, notably mind-controlling Hulk into destroying an entire city. Though seemingly defeated, Loki is revealed to have survived by making a deal with the lord of the Dark Dimension, Dormammu, promising to offer Earth to him in exchange for being allowed to rule over the tortured souls that will be left after Dormammu lays waste to the planet. As a backstabbing betrayer, Loki plays sympathetic to leave his enemies, often his brother, open to attack, smugly mocks his most loyal henchmen for trusting him when he leaves them to die, and even turns on Dormammu himself, absorbing his powers into himself and making one last attempt to kill everyone who would stand against him before moving on to dominate the entire universe. Narcissistic and petty beyond belief, Loki, unlike his comic or film counterparts, cared for no one and nothing but himself and his quest for godhood, believing it be his divine right to subjugate all he sees.
  • Draco in Leather Pants: Partly thanks to Tom Hiddleston's admirable performance, there are many who see him as a troubled Anti-Hero.
  • Foe Yay: You know how the main page mentions that, while he was in a relationship with Storm of the X-Men, he gave her back her Elemental Powers, as she had been depowered at the time? Well, some people have not let go of the fact that when he empowered Storm, he did so by giving her a hammer very much like Mjolnir. Or of the fact her outfit was basically a feminized version of Loki's brother's...
  • Jerkass Woobie: His troubled childhood involving abusive biological parents and being ignored by most Asgardians who far preferred his brother over him is considered by many why he ended up becoming the Jerkass God of Mischief and Evil/Lies.
  • Launcher of a Thousand Ships: Dashing? Handsome? Bisexual? Capable of Gender Bender at will? Played by Tom Hiddleston? Is it really a surprise some believe he has awoken certain feelings in all members of the Young Avengers and at least half of the Marvel Cinematic Universe?
  • Magnificent Bastard: When he's at his best, he can play every side like a fiddle even though everyone knows not to trust him, and come out on top.
    • He turned his own grandfather into snow after travelling through time, then returned to the present and tricked Thor into killing him, causing him to be exiled yet again for killing a member of the Asgardian Royal Family- one of his more impressive of many accomplishments.
    • His manipulation of Balder the Brave must be acknowledged. After he killed him with his one weakness, mistletoe, Balder was forced to wade through an ocean of blood and everyone he ever killed to return to the world of the living. Henceforth, he became a pacifist and renounced all violence. When he heard that Loki was consorting with Malekith the Accursed, and needed to deliver a message from Odin to Loki, Loki ignored him as he was captured and prepared for execution. Balder slipped his bonds and, with no other choice as the delivery of the letter could save billions of lives, was forced to renounce his vow as he singlehandedly killed every demon in the hall. At which point Loki revealed that he had already accepted to work with Malekith, tossed the letter over his head, and laughed that it was so delightful to watch a pacifist slay thousands that he couldn't beat to mention it before. Balder then threatened to kill him via decapitation. Loki goaded him into it, and he ran screaming into the night, cursing himself... and when he left, Loki picked up his own head and placed it back on. After all, the first thing a sorcerer of quality learns is making himself as difficult to kill as possible.
  • Memetic Mutation: "I do what I WANT, Thor!" Yeah, that's telling him, Lok!
  • Moral Event Horizon:
    • He did many terrible things in the past, but forcing his own younger self to be assimilated by an echo of his old memories, so he could gain his reputation and body has put him past redemption. He has come to hate himself for doing that ever since.
    • Some would also claim that tricking a woman, Sigyn, into becoming his wife after Loki made sure her betrothed had an "unfortunate accident" would count as this.
    • He also held Eric Masterson's son, Kevin, hostage to goad Thor to fight him. When he expressed reluctance at killing him, Loki showed him he was very willing to kill by blasting at Kevin and his mother. While the Enchantress managed to have Kevin's guardian Susan vaporized instead, his point was made very clear—especially since this happened in front of the young boy. This act was so heinous that Thor did kill Loki for it—for a little while.
    • His actions during the Dark Reign and Siege arcs - among other things, suggesting to Norman Osborn that he stage some sort of "incident" giving Asgardians a bad reputation, leading to Osborn deliberately sending the U-Foes to fight Volstagg in a crowd, getting a lot of people killed in the collateral damage of the fight for an excuse to attack Asgard - were so heinous even he realized his reputation was irreparable and he was beyond redemption. So he arranged for two copies of himself, one a mostly innocent child with the personality and morality of his younger self and few memories of evil Loki's deeds and the other an "echo" of evil adult Loki's mind and memories, then got himself killed. Fortunately for everyone involved except the wicked old god, the old Loki is dead, and the new versions - including the merger created when the echo assimilated the child - are a case of Clones Are People, Too, though tormented by guilt over their progenitor's actions and fear that they'll become like him.
  • They Wasted a Perfectly Good Character: "Kid Loki" was a chance to see what good Loki could accomplish if he weren't an utterly egocentric Jerkass. Status Quo being what it is, this was casually discarded as just another way to stave off for a few more fleeting issues being considered predictable. This was ultimately subverted when it turned out that when Kid Loki merged with Ikol, an echo of old Loki's memories, it cursed them both with a guilt complex and the same inner goodness he had. While try as he might, the resulting younger Loki couldn't fully commit to his previous villainy, and ultimately he's not the same fiend he once was, and while "Kid Loki" may be gone, the influence he's had has caused Loki to follow his example.
  • What Do You Mean, It's Not Symbolic?: After his reincarnation as Kid Loki, his gold headband doesn't have his horns, but a little V that looks similar to them (the V is also on his tunic). The headband also has little wings over his ears—just like the ones on Thor's helmet. Commentary on how he could still be good, perhaps? When he pretended to betray Asgard out of resentment, the flames of Muspelheim surrounding him briefly took the shape of his old horns.
  • The Woobie: People cannot seem to help but feel pity for his kid counterpart after all the hardships he goes through up to an echo of the old Loki forcing him to assimilate with him.