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YMMV: Brave
  • Alternative Character Interpretation: When Merida is feeding bear!Elinor fish, the latter ends up ignoring her self-made "knife and fork" in favor for eating them predator-style. Was this a funny moment of her loosening up and little and realizing she's a bear for heaven's sake, she doesn't need table manners? Or was it a creepy, early hint of her turning into a bear on the inside?
  • Base Breaker:
    • Merida herself has become this for a lot of people. Either she's a very believable character with plausible flaws and great Character Development, becoming a wiser person in the process, or a whiny, unsympathetic, selfish and yet another cookie-cutter tomboy princess.
    • Some people dislike the Witch because they feel she's either not funny, doesn't fit into the rest of the movie (and not in the good way), and wastes a lot of screen time since Merida and Elinor have to go back and forth between her place and the castle. Others found her a one-scene wonder.
  • Broken Base:
    • Before release, some people were a bit miffed that Brenda Chapman got replaced, skeptical of the girl-defying-tradition premise (that has been done to death) the trailer presents while others had faith that Pixar would execute it nicely. The trailers also fostered fears that Pixar's falling into DreamWorks' style of crude humor.
    • When the film was released, reception from both critics and the audience themselves has turned Brave into one of Pixar's most divisive movies yet, similar to the first Cars. And since Brave was following on the heels of the poorly-received sequel to that movie, unsatisfied critics are fearful that Pixar's Glory Days are coming — or have come — to an end.
  • Cliché Storm: The movie is often regarded as this, considering it stars a rebellious princess (all too common in Disney films) and struggled a bit to distinguish itself from previous movies such as Tangled and How to Train Your Dragon.
  • Crossover Ship:
  • Ear Worm: Mor'duuu, Mor'duu, Mor'du, Mor'du!
  • Ensemble Darkhorse:
    • The triplets, crafty little goofballs that they are.
    • Fergus gets a lot of fandom love for being one of the film's most entertaining characters, and for how much he adores his wife and kids. Also, he's voiced by Billy Connolly, which gets him like a million extra points.
    • Shy and adorable Young MacGuffin is the favorite pick for suitor, partially because he was the pick before it was decided Merida wouldn't choose, and partially because he doesn't have obvious personality or appearance flaws (which is probably why he was the one Merida was going to pick).
  • Girl-Show Ghetto: Averted. It was one of the highest grossing animated films of 2012 and stacked up Golden Globe, BAFTA, and Oscars for Best Animated Feature by the end of award season.
  • Internet Backdraft: Try asking who is in the right: Merida or Elinor. Either Merida is a Spoiled Brat who despises any woman aside of herself, thinks being a princess entitles her to treat people like shit and causes her long-suffering mother too much trouble, or Elinor is an selfish and old-fashioned smother who wants to oppress a strong female like Merida and make her bend to both the evil patriarchy and her own Control Freak nature.
  • Hilarious in Hindsight: As fanart already pointed out, Brave was the fourth movie in 2012 to involve archery. The others are The Hunger Games (Katniss), The Avengers (Hawkeye) and Snow White & the Huntsman (William), then Brave was followed by The Hobbit (Kli).
  • I Am Not Shazam: "OMG LOOK IT'S BRAVE!"
  • Jerkass Woobie: Merida. Yes, her actions were pretty darn selfish, but the fact that she recognizes this and becomes more and more fearful over the fate of her mother makes it easier to feel sorry for her. Also, while her mother IS trying to train Merida in how to handle the responsibility of ruling a kingdom, Merida's frustration with her situation becomes understandable when Elinor tells her that "a princess strives for...perfection." Merida knows that she is far from being perfect, so dealing with constantly being corrected must be stressful, not to mention rather disheartening.
  • Launcher of a Thousand Ships: Merida has become a victim of this. Fans all over the internet are either making up some Crossover Ship for her, pairing her with their OC, or pairing her up with one of the suitors she outright rejected in the movie.
  • Memetic Mutation:
    • "I don't want to get married! I want to stay single and let my hair flow in the wind as I ride through the glen, firing arrows into the sunset!"
    • if yah had te chance tu change yer fate, wood yeruuu
  • Misaimed Fandom: Fangirls still glorify and adore the super rebellious, feisty, "feminist" pre-Character Development Merida of the start. You know, the one that the movie forces to ACTUALLY grow up through hardships and learning instead of giving into her whims and portraying her as Flawless Head Bitch In Charge?
  • Misaimed Marketing:
    • A large chunk of the movie's Disney Princess merchandise has Merida in the dress her mom forced her in and practically suffocated in.
    • In a slightly different sense this is also what happened to the actual marketing, which went out of its way to paint Brave as an epic fantasy adventure when in truth, it's a character driven classically styled fairy tale.
  • One-Scene Wonder: The Witch appears very briefly in two scenes, but she's a major catalyst for the film and is really memorable. Mostly because she's hilarious and weird.
  • Rewatch Bonus: A small one, but keep an eye on Elinor as the suitors are introduced. For all her talk about upholding tradition and her insistence on Merida marrying one of the three, you can can see she's having at least some reservations along the lines of " not what I was picturing as a man to marry my daughter." Could count as a touch of foreshadowing.
  • Trailer Joke Decay: All together now: "Feast yer eyes!"
  • The Woobie: You can't help but feel bad for Elinor when she gets turned into a bear. Her confusion, her terror, and her struggling to keep herself together is rather painful to watch. It just gets worse once she starts losing her humanity and actually starts lashing out as a full-fledged bear.

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