YMMV / Branded

  • Anvilicious: The movie is not subtle in condemning advertising.
  • Alternative Character Interpretation: Misha is insane and destroyed the economy because of his paranoid delusions.
  • Designated Hero: Even assuming the mascots are real, Misha destroys the livelihood of tons of people and the economy to kill the mascots, who don't actually do anything evil until provoked by Misha.
  • Designated Villain: Mascots don't actually do anything evil. They seem to be created by people's desires for product instead of the mascot causing it. In addition, they don't do anything except stand around (which doesn't affect anyone since they are incorporeal). The only time they do any harm is when they are fighting each other thanks to Misha's plan.
http://tvtropes.org/pmwiki/pmwiki.php/YMMV/Branded