YMMV: Arata Kangatari

  • Ensemble Darkhorse: Judging by Watase's notes in the backs of some volumes, Kannagi does very well in character popularity polls.
  • Foe Yay: Hinohara and Kadowaki. The more overt hints don't come until after The Reveal that the two used to be friends. Sort of lampshaded when Miyabi suspects that Kadowaki actually likes Hinohara, then immediately adds that she doesn't mean it in a "weird" way.
  • Fridge Horror: When a person from Amawakuni crosses over into the real world, they end up in the exact same place the person from Earth crossed over into Amawakuni from, and vice versa. Five out of the six shinsho (not including Harunawa) are actually from Earth. So far, we've seen that they all entered Amawakuni at really awful times - such as Kikutsune crossing over after falling through a crack in the earth, in Pompeii, when the volcano was going off, and Isora being prosecuted as a witch and being dunked in the water, presumably before being burned at the stake. The real Fridge Horror sets in when you realize that some innocent citizen of Amawakuni, having no clue what was going on, crossed over onto Earth and was mistaken for the shinsho they replaced, and died horribly in their place.
  • Ho Yay:
    • Not much yet, but Hinohara seems to like Kannagi's transvestite version way too much. Also played with during the Kugura arc, wherein Kugura falls in love with a cross-dressing Hinohara, much to the latter's chagrin. The Bishie Sparkle that Kugura views Hinohara with after the Unsettling Gender Reveal don't help matters much.
    • Rami's declaration of "Mikusa-sama's the only one for me!" isn't so Les Yay to the cast who are in the dark about Mikusa's true gender, but it's another thing for the audience who found out before the characters. Even Kotoha, the only other member of the group to know Mikusa's secret at the time, admits to being impressed by the strength of Rami's love.
    • Hiruha, originally one of Kagura's Zokushou, later chooses to join up with Hinohara's team. He says that it's because Hinohara looked cool when fighting Kagura, blushing as he says it. He later leaps on the opportunity to ask Hinohara to wash his back during the Hot Springs Episode.
  • Moe: Kotoha, so much. Then there's Miyabi...
  • Nightmare Fuel: Chapter 23, "Behind the Curtain", makes chilling use of the Gory Discretion Shot. The double-spread in chapter 46 that introduces Orochi ain't pretty, either - not to mention what Orochi can actually do to people, as we see with Eto later on.
    • The first two times Hinohara demonizes are pretty scary - the third time, when he's almost entirely demonized and has partially merged with Tsukuyo and is chasing after Kadowaki in an Unstoppable Rage is absolutely terrifying.
    • Ameeno forcing Ikisu to submit to him. It's arguable the most violent fight we've seen so far, and the worst part? Ameeno isn't using his Hayagami at all. The most he uses it for is to demonize, but that's pretty much it. For the majority of the fight, he's just using his brute strength, and at the end, he literally rips Ikisu's onigami form apart.
  • The Scrappy: People aren't fond of Kadowaki. There are characters who are jerks, but popular because they're fun to watch, and then there are jerks who people hate just as much as they would hate if they were to encounter them in real life. Kadowaki is the latter. He's a bona fide rich kid Jerkass whose only justification for his cruelty to Hinohara is the fact that he has a neglectful father and that Hinohara is better than him at sports. Naturally, when he comes to the other world to hinder Hinohara's efforts to save it, his hatedom only increases. Once in the other world, he reveals himself to be a full-blown sociopath: he treats everyone like crap and sets out to kill powerful Shous just to gain power, and ruthlessly kills anybody who gets in the way of an already murderous goal. The biggest problem with this series is that this fucker isn't dead yet.
  • They Changed It, Now It Sucks : A lot of fans of the manga had this reaction to the anime, seeing how it changed a majority of the plotline - they took out Oribe, Seo, the Island of Lost Children arc, ignored the original story of the Suzakura arc, told us about Kannagi and Akachi's past friendship way too early, etc.
  • They Wasted a Perfectly Good Plot : The setup seems interesting with Arata pretending to be a maiden, getting framed, they switch....and it turns into a fairly normal Trapped in Another World type thing. It's well executed an all, but it seems like there was a bunch of awesome in the setup that just didn't get used.
  • Wangst: Depending on your sensibilities, the backstories of some of the Shou may or may not feel like this. Hinohara is typically considered guilty of this more often than the others.