YMMV / Aikatsu!

  • Americans Hate Tingle: Mizuki is hugely popular in Japan. In America, she's one of the very few characters the fandom considers The Scrappy.
  • Awesome Music: With so many songs to choose from, there's a lot to love in the series.
  • Base Breaker:
    • Mizuki, partially because she is seen as kind of bland and her departure to Dream Academy for rather poorly written reasons.
    • The Dream Academy girls are well accepted among the casual crowd, but in serious circles they are hated.
      • The fact that two of them use already established brands instead of new ones is also a point of contention.
      • Sora and Maria. While they do have their fans, they are disliked for being The Generic Guy.
    • Otome's whole schtick is seen as either cute or idiotic.
    • The Angely Sugar, Spicy Ageha, and Love Moonrise brands are becoming this due to their overexposure.
    • Akari after replacing Ichigo as the Main Character in Season 3 and 4.
  • Broken Base: Fans are divided with the second season. Some welcome the rival school Dream Academy, its characters who are new, and the competition between the two academies. Others believe that S2 would be better off without them since they do not give room for the less established fan-favorites from the previous season (Shion, Hikari, Sakura, among others). The fact that Mizuki transferred to Dream Academy gives her haters another reason to loathe her.
    • Season 4, mainly due to it being Cut Short.
  • Crowning Moment of Heartwarming: The opening to season three's second half shows everyone, the girls and the teachers, celebrating Orihime's birthday and making her happy, cake and all. D'awwwwww.
  • Ear Worm: The first ending theme "Calendar Girl" will stick with you series wide, guaranteed.
  • Ensemble Darkhorse: Yurika, judging by the amount of fan art she gets.
    • Kaede is also surprisingly popular.
    • Shion, to the point where some wish she had her own brand.
    • Mikuru, if this official poll is to believed.
    • Raichi and Noel have been received well by the fanbase, mainly for being surprisingly well-handled by keeping their appearances limited, which keeps them from being completely annoying and allows for some very good interactions with the main cast. The latter even becomes an idol, though to the disappointment of the fans it goes to waste.
    • On forums, there's a lot of good to be said about Johnny Bepp-sensei for his bombastic reactions and his genuinely caring attitude towards his students.
    • Sunao Yoshikawa, Ran's former singing voice, still has fans to this day that want her back thanks to her unique mix of cute and mature voice that fit well with the character. The fact that the franchise has declined pretty badly shortly her graduation has made her lack of presence sting all the more.
  • Fandom Rivalry / Friendly Fandoms: The fandom is split between liking or loathing Pretty Rhythm. PriPara, a rebranding, has become more well-accepted.
    • Something similar to the case of Pretty Rhythm occurs with Jewelpet.
  • Fan-Preferred Couple: While Ichigo/Aoi is no surprise, Ran/Yurika is the more obvious and popular. In Season 2 however, fans jumped ship to Kaede/Yurika after their episode together.
  • Fanon Discontinuity: Some fans treat the entire second season as fanon discontinuity.
  • First Installment Wins: With the Akari seasons having more critical reception and more divisive Aikatsu Stars! following the conclusion of Season 4, the original incarnation of Aikatsu! is seen as the best installment of the anime franchise.
  • Franchise Original Sin: The first 3 episodes of second season are criticized for reusing the same insert song, which is a rock remix of the second insert song of the first season. This also happens in the first season, albeit that it was the first two songs that get recycled for 3 episodes as well. Thankfully, the third season avoids this.
  • Hilarious in Hindsight: During the New Year's episode, one of the judges was a scary-looking bear as far as this series will go hailing from a horror-show. That premise sure sounds familiar...
  • Hypocritical Fandom: Has a Fandom Rivalry with Pretty Rhythm fans, leading many fans to bash on Pretty Rhythm, seemingly without realizing that Aikatsu blatantly copied many aspects of Pretty Rhythm, which debuted two years before Aikatsu did.
  • It's the Same, Now It Sucks: How some fans reacted to the Sangria Rosa brand. It's supposed to be a flamenco/Spanish-culture inspired brand, but it comes off more as the rose version of Spicy Ageha, which focused more on butterflies but had plenty of coords with roses on their designs (including one Premium Rare, which was Ran's first in the anime).
  • Launcher of a Thousand Ships: Ran.
  • LGBT Fanbase: A good portion of the female fanbase is lesbian/bi.
  • Les Yay: Fairly mild but becomes blatant when Yurika is around and when she and Ran (and later Kaede) are together.
    • Mizuki and Mikuru, especially in one of their early episodes.
      Mikuru: By the way, if we're newlyweds, then which one of us is the wife?
  • Memetic Mutation: The axe scene from the Christmas special is this for many fans. It's not exactly uncommon to find fanart of Ichigo weilding it for any number of crazy reasons.
    • "Eyecuts" is another meme due to the cast repeatedly saying the Catchphrase way too fast.
  • Moe: Starlight middle school first year Madoka Amahane.
  • Nightmare Fuel: Ichigo blanking out during her first major performance with Mizuki. The music suddenly cutting off and her blank expression is quite unnerving.
  • Periphery Demographic: The arcade game has fanbase of older women who who play alongside with their daughters or attracted towards its clothing designs.
  • Rescued from the Scrappy Heap: Mizuki managed to win some respect from her critics after they watched her background story near the end of season one. She even got more love in season two when she returned with a new partner and an agenda of her own.
  • Rooting for the Empire: Non-villain example. Many fans wanted WM (Mizuki and Mikuru) to win the Twinkle Cup instead of 2wingS (Ichigo and Seira). The former group lost.
  • The Scrappy: Sora and Maria are often seen as this, mostly due to their kind of interchangeable personalities.
    • The entire Dream Academy can be counted as well for being too much of a friendly rival to Star Academy.
      • The writers seem to have noticed this, and come season three they no longer appear.
      • The Bus Came Back in episode 139, then again late in Season 4, so they're not completely out of the picture.
  • The Problem with Licensed Games: Minor example: the first 3DS game, Cinderella Lesson, adapts the anime's setting very well, but the rhythm game part plays like Taiko Drum Master. This was fixed in the games following it, staring with the second 3DS game, Futari No Princess.
  • Surprise Difficulty: Prospective players who watched the anime first beware: while the game itself is easier than most arcade rhythm games, the game itself is not a cakewalk. Strict timing judgements and quick time events will make careless players fail.
  • They Wasted a Perfectly Good Character: One common criticism for the anime. Some fan-favorites do not get a fair amount of screentime; such as Hikari, who is supposed to be The Rival for Ran but only shows up in a few episodes; and Shion, who is Aoi's partner in their detective show, remains in the supporting role, although she has a couple of episodes dedicated to her.
    • Akari's roommate from season 2, Yuu Hattori, never really stood a chance. She had some appearances in Season 2, but gets sidelined at the very beginning of Season 3, thanks to a terribly convenient roof leak. Her cool-idol type essentially got given to Sumire while her short blonde hair got passed to Hinaki.
    • Season 2 also introduced Agent S, a scandal hunting photographer who is considered The Dreaded agmonst idols. Of his very few appearances, the biggest thing that happened was that he was forced to hold the Idiot Ball after catching some massive scandal, was thwarted and bolted. He hasn't been heard from since.
    • Tsubaki Saionji, full stop. When the anime episode featuring her was aired, many of the fans were hoping for the development of Friendly Rivalry between her and Akari that was established then. Tough luck, she didn't reappear until the final OVA... with her name not even appearing onscreen, unlike nearly everyone else's.
    • Noeru/Noelle Otoshiro to some extent. When it was revealed in Episode 172 that she was accepted to Dream Academy, there were lots of fans hoping for her performance. But then, there were none.
    • Asami Himuro and Michelle Tachibana, forming the unit Sp Las H!, both have immediately gathered fans after their debut. The producers didn't care at all, though...
    • All the tour characters (except Nina), some of them not even making it to the anime. Seems justified regarding how the final season was short compared to the previous ones, in order to switch to the spinoff series.
  • Tough Act to Follow: The first season of the show is widely regarded as the best season of the series (if not the entire franchise) in terms of writing, character development and world building in spite of the less-than-stellar animation. Some of the franchise's most iconic songs, namely "Diamond Happy!" and "Calendar Girl", also come from this season. The following three seasons and sequel series Aikatsu Stars! are generally considered to be significantly weaker in the aforementioned categories despite the improved animation.
  • Visual Effects of Awesome: The CG concerts of the anime's second season are very good looking. So does the 2014 update to the arcade game. Strangely enough, the latest game, Aikatsu 365 Idol Days for Nintendo 3DS, does not use the improved CGI the anime uses.
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