The search engine with the greatest user share, by a large margin. The company that creates/maintains it also works on a wide variety of other products, including things like translators, the webmail provider Gmail, the interactive map GoogleEarth, the web browser Google Chrome (and an operating system of the same name), Android, the social networking hub Google+
, The Advertisement Server
, and one of their most successful products, YouTube
. Find it here.
It also has a mirror site called KidRex
, a bowdlerised
version of Google for kids. The only difference is that KidRex blacklists inappropriate sites. TV Tropes
' search engine is also run by Google.
Surely a company this wildly successful can afford to rest on its laurels for awhile? Nope. Fuelled by their success in commercializing software products and services, Google is now using its vast financial resources, data collection and analysis ability to explore the frontier edge of technology. Of particular note are its Augmented Reality
glasses, Automated Automobiles
, and the Knowledge Graph/Knowledge Vault unified framework and database system to allow its personal assistant
Google Now unprecedented ability to understand you and process any kind of information on demand, with the aim to eventually develop it into a true Artificial Intelligence
(for which purpose it hired many specialists in the field, including the renowned inventor and futurist Ray Kurzweil). To show that the potential of Big Data is truly endless, Google has established the California Life Company (CALICO)
, whose aim is advancements in personalized medicine through advanced monitoring devices, preventative medicine
, coordinating medical data from researchers and medical centres across the world and ultimately the defeat of aging itself
Currently believed to be the most likely company to result in The Singularity
Not to be confused with a googol, which is equal to 10100
Tropes that fit Google include:
- April Fools' Day: Google has an entire page on The Other Wiki for their annual jokes.
- Artifact Title: AdSense, the company's cash cow, was originally a feature called AdWords Select, a premium version of a paid-search function called AdWords it had launched in 2002. AdWords Select became so popular that Google dropped the original AdWords altogether shortly afterwards, but didn't rename it.
- Built With LEGO: Google built its first server racks out of LEGO bricks.
- The Cameo:
- Cargo Cult: The Church of Google.
- Cloudcuckoolander: Even Google thought bringing Internet service to rural areas via balloons was both Crazy Enough to Work and just crazy.
- Color-Coded for Your Convenience: The company is made of this trope internally, from pipes and cables in data centers to healthy and unhealthy snacks in office kitchens.
- The Dev Team Thinks of Everything: It's amazing what you can do in the search bar.
- Regarding the safe-for-kids Kidrex mirror site, if you try to search for something inappropriate (e.g. porn), it'll give you an image saying "Oops! Try again!" in place of where the results would be.
- Logo Gag: For certain holidays, anniversaries, and other events, a special version of the Google logo (known as a "Google Doodle") will be created to commemorate a given event, usually outsourced to a specific artist. A list of the Doodle variants used to date can be found here.
- For Pac-Man's 30th birthday, the Google logo changed to a playable level of Pac-Man, and it remains playable here.
- On the 70th birthday of John Lennon, Google logo was an animation set to an audio clip of Imagine.
- Similarly, on Freddie Mercury's 65th birthday, the logo became an animated video clip for "Don't Stop Me Now".
- Since Google's search bar automatically kicks you into search results now, the now useless "I'm Feeling Lucky" button redirects to a randomly selected item, chosen when you put your mouse over the button, e.g. "I'm Feeling Trendy" or "Artistic", etc. Only happens if Instant searches are on, though. If you have it off, the "I'm Feeling Lucky" button will work as usual. And when it's off, you can get some pretty funny stuff - try searching "French Military Victories" and hit "I'm feeling lucky."
- Department of Redundancy Department: Searching "recursion" will net you a "Did you mean recursion ?" link at the top. And if you click on that...
- Do a Barrel Roll: No, seriously. Try searching "do a barrel roll" or "Z or R twice" on the Google homepage. Go on - we'll still be here when you've finally pulled your jaw off the floor.
- Easter Egg: There are various words and phrases that will produce a special result when searched either through the normal button or the I'm Feeling Lucky button. Google knows that the answer to The Ultimate Question is 42. And you won't find Chuck Norris before he finds you.
- Elmuh Fudd Syndwome: One of the languages that can be set via search settings. It gives you the option to switch back to English if you don't want it to be the default language.
- Everyone Went to School Together: Larry Page and Sergey Brin started Google as computer science grad students at Stanford.
- Excited Show Title!: Just look at what it looked like in 1997◊.
- Furries Are Easier to Draw: Some of their Google Doodles, such as the ones for the Beijing Olympics.
- Good Bad Translation: Much of the output from Google Translate.
- In Case You Forgot Who Wrote It: Google Mail, Google Maps, Google+, etc.
- Leet Lingo: One of the languages that can be set via search settings. It gives you the option to switch back to English if you don't want it to be the default language.
- Meaningful Name: Named after the aforementioned Googol.
- Mega Corp./NGO Super Power: One of the biggest examples over the Internet, it even went toe to toe with China (verbally) and tied. It should be said that they only tied China because they thought it wasn't worth the effort.
- Minimalistic Cover Art: The default search page.
- Muppet Cameo:
- My Hovercraft Is Full of Eels: Common on Google's translations, especially for Asian languages, as mentioned below.
- Nobody over 50 Is Gay: Averted in an ad for Chrome featuring somebody coming out as homosexual over the Internet. Among the responses is a 70-something man who says, "It just gets better with age."
- Pig Latin: A currently Dummied Out language option.
- Retreaux: For April Fools' Day in 2012, Google Maps was entirely redone in the style of the NES Dragon Quest games.
- When searching for "Google In 1998", the page will display as it did in Google's first few years. It even uses Wayback Machine for the search results.
- Self-Deprecation: You can start typing "why google s" and one of the term suggestions is "Why Google sucks". If you type "google is", two of the suggestions will be "Google is evil" and "Google is making us stupid". Typing "I hate g" will instantly show you "I hate Google". And so on.
- Sdrawkcab Alias: Elgoog si osla desu ni anihC ot teg dnuora eht nab.
- Shout-Out: The "crashed tab" page in Google Chrome looks a lot like the "Sad Mac" icon in old Apple Macintoshes.
- Google Doodles as a whole are this.
- Significant Anagram: Search for "anagram" and it will ask if you meant "Nag a ram".
- Stealth Insult: The Google Doodle celebrating the Sochi 2014 Winter Olympics has a rainbow background. This is a subtle jab against the ban of LGBT propaganda in Russia.
- Talk Like a Pirate: One of the languages that can be set via search settings. It gives you the option to switch back to English if you don't want it to be the default language.
- Translation Train Wreck: Google Translate tends to mistake Latin for French. Similarly, Japanese and most other Asian languages.
- Unwinnable Joke Game: Type "Zerg Rush" and you'll get to play a game where you must defend your search results against a bunch of O's. There are too many of them, and they'll eventually defeat you. gg
- Usenet: Google Groups hosts archives of discussion-oriented newsgroups going back to 1981.