Website: Black Phoenix Alchemy Lab

Black Phoenix Alchemy Lab is an online perfume house known for its Goth aesthetic, large catalog, and devoted fanbase. BPAL bases many of its perfume oils on concepts from the arts, literature, mythology, and various non-mainstream subcultures, which results in the catalog using or referencing many tropes that don't normally show up in perfume advertising.

BPAL is also a major Crack Is Cheaper offender among its devotees. While a single bottle is not particularly expensive by the standards of the perfume industry, the sheer size of its collection and the vast number of Limited Editions (LEs) can make serious collecting an expensive endeavor.


The Black Phoenix Alchemy Lab shows examples of: