Vag Magazine is the six-episode online show satirizing feminist magazines overly dedicated to being young, hip, and giving you helpful hints on what tikis to get for your tiki party. Feminists Sylvie, Fennel, and Bethany buy out the fashion magazine Gemma and try to turn it into a feminist magazine for "us." The main characters are Fennel, the most dour and judgmental of the group; Sylvie, who met Fennel after getting into a shouting match in public over whether or not Sylvie was out-of-bounds; Bethany, their sort-of leader and the ex-girlfriend of Jaybird, editor of a rival feminist magazine called Cunt; Reba, who's only interested in stories about her doing activities with celebrities; Kit, the eager intern; and Heavy Flo, roller derby enthusiast. Oh, and also Meghan
, a former employee of Gemma who is bewildered by the changes to the magazine.
This show provides examples of:
- And Starring: Subverted; Meghan comes last, but only because no one likes her character.
- And Zoidberg: The credits go through most of the main cast, then add 'oh, and also ...' before Meghan's name.
- Asian Airhead: Heavy Flo.
- Affectionate Parody: The show is dedicated to poking gentle fun at a certain kind of young, third-wave-ish, hip feminism, rather than actually satirizing feminism as a political ideology.
- Butch Lesbian: Jaybird, editor of the rival feminist magazine Cunt, who considers the owners of Vag to be sellouts to the patriarchy.
- Cloud Cuckoo Lander: Heavy Flo, the highly eccentric roller derby hobbyist who makes God's eyes out of her roller skate laces, among other things. Bethany also has her moments.
- Creator Worship: in-universe example: all the ladies of Vag love Amaryllis Cross, lead singer of Forever Avonlee, except for Meghan, who couldn't care less, and Fennel, who feels Amaryllis is not feminist.
- Girls Need Role Models: This attitude is parodied in the theme song.
Theme song: A girl has power because it is power/Power is power because it's a girl.
- Lipstick Lesbian: Bethany.
- Male Gaze: Referenced by Fennel.
Fennel: I don't look over anything, Meghan. I wasn't born with the power of the male gaze.
- Only Sane Man: Meghan
- Phrase Catcher: Reba, with some variation of "Transparently just an excerpt from your memoir, Activities with Celebrities," whenever she tries to pitch a story.
- Running Gag: Reba proposes a story about her doing something with a celebrity, is shot down, and quits in a huff.
- Serious Business: Whether or not something is feminist
- Straight Woman: Meghan, who is deeply skeptical of the new direction that the magazine has taken and of the editors' standards of what is and is not feminist.
- Straw Feminist: Most of the main cast. One of the few examples of this trope done without being used to criticize feminism itself - just certain types of feminists.