Jeepers Media is the brainchild of Mike Mozart, a 20-year toy product designer and book illustrator. Simply put, there are a myriad of horrible candies and toys out there...and he owns one or more of every single one of them. He plans to make a toy museum someday with the best and worst toys the world has to offer. Has to be seen to be believed.
He also has another channel
which typically has reviews of good
Mike looks like Al from Toy Story 2
, which he has acknowledged.
In recent months, Mike has gone on to do several videos dealing with SOPA, ACTA, PIPA, as well as a controversial Megaupload-centered video. He has now returned with his toy reviews.
Mike is also an avid graffiti artist
, whose works look like a piece of an infringed-upon cartoon character, but are really part of a totally different piece of original artwork.
This YouTube channel gives examples of:
- Affectionate Parody: Mike made one of I'm a Marvel... and I'm a DC, pitting a Badass Dark Knight action figure against a Badass Decayed Spider-Man toy for six-year olds.
- Berserk Button: Mike really hates Viacom, and uploaded a series of videos criticizing their hypocrisy in getting YouTube to ban contributors who use copyrighted material while they themselves uploaded clips from Viacom-owned shows designed to look like illegally-uploaded materials as a sort of viral marketing.
- In one video, Mike points out that Viacom has apparently been stealing YouTube videos, reposting them on a Viacom-owned site (www.spike.com), changing the titles to deny the original posters credit, and putting ads before the videos in order to make money. He was not amused.
- He did another video report about CNET (which has been owned by Viacom since 2008) being guilty of promoting and popularizing filesharing software such as Limewire, Grokster, and Kazaa which feature infringed-upon material owned by Viacom. The two were mainly responsible for Limewire's eventual demise in late 2010.
- Catch Phrase: "I mean, really..."
- "I am not making this up."
- "What were they thinking?"
- "The picture... (shows the box/packaging/promotional photo of the product) ...the reality!" (shows the real thing, often looking nowhere near as good)
- "Is this win or fail?"
- "Hi! This is Mike Mozart (from Jeepersmedia) bringing you the coolest products from yesterday and today!"
- "If you're Amish, you might not want to watch this video, because I'm about to show off these toys exactly as they were designed...[Shows off a potentially inappropriate toy]...for children?!"
- Censored for Comedy: Another video addresses concerns about the show's potential offensiveness by bleeping words...in a manner that makes the dialogue sound naughtier than before. (eg, "What happened after Ken kissed Barbie? Her cheeks got all Rosie!)
- Channel Decay - Somewhat. Towards the end of December 2011 and up to the first half of 2012, Michael Mozart has started making videos that rant about SOPA, PIPA, ACTA (which are actually important issues), and perhaps most famously, one centered around whether or not Megaupload's users will be arrested. He has also gone on to do beer reviews and has said that he is planning tons of more toy reviews.
- Darker and Edgier: Not so much darker (although more recent videos have seen a decrease in suitable lighting), but the few toy review videos that Mike has done since his Channel Decay / Halfway Plot Switch seems he almost goes out of his way to cram as many dirty jokes into the review as possible, and his reviews tended to be (for the most part) clean enough.
- Drop-In Character: In the few more recent toy reviews, Mike has been accompanied by extra people who throw in little random acts and sketches in the review.
- Early Installment Weirdness: Mike's earliest reviews were a lot more mellow compared to his hyperactive style later on.
- Epic Fail: The website would not exist if not for this.
- Erotic Eating: The "Kiss Pops" lips lollipops. The tongue is the candy. You suck on the tongue. Also comes in animal. And Jar Jar Binks.
- Even the Rats Won't Touch It: In his review of the Hulkster Cheeseburger, he sets the burger down for Cocoa Puff, along with an ordinary McDonalds cheeseburger. Cocoa Puff won't touch the Hulkster burger, and Mike (accurately) points out that Labs will usually eat anything.
- Fun with Subtitles: YouTube annotations.
- Getting Crap Past the Radar: Most of the toys he reviews are questionable.
- Halfway Plot Switch: As noted above, by December 2011, Mike had pretty much stopped doing toy reviews, and instead went very political, ranting against various different corporations and organizations, and even participating in an Occupy Wallstreet protest. Since then, any toy reviews he does have been few and far between.
- Hurricane of Puns
: (holding a Dora the Explorer Aquapet)
What do you play with this, hide and go seek? Um, I bet it'll be on your Mommy's nightstand.
- His beer review preview. The amount of puns you can get from the names of beer alone. . . .
- Keet: Mike, obviously.
- Later Installment Weirdness: Specifically, Mike Mozart's videos. Starting around 2011, Mike had pretty much stopped doing toy reviews, and instead made increasingly more rant videos, usually against bigger media corporations like Viacom, but he also got very political as well. This continued for about a year, then he began doing new toy review videos, which contained a lot more adult jokes and wordplay than older reviews, in addition to other Jeepers Media folk joining in on the reviews as well. It's also clear that by this point, Mike's mindset went from Doing It for the Art to Money, Dear Boy.
- Mondegreen: A lot of the toys featuring voice clips are unintelligible to the point where they sound like they're saying something obscene.
- Motor Mouth: You'd think Mike gets out at least seven sentences per breath, although he has slowed down since.
- Please Subscribe to Our Channel: "Click on that button that says "Subscribe", you'll be glad you did!" This typically takes up 1/3 of the video.
- Precious Puppies: Mike's black lab, Cocoa Puff (who is actually an adult, but still precious!), and her equally-precious sister Spunky.
- Real Life: All of the toys, candies, candles, etc. are real. 100%. Real.
- Serious Business: Played with. Mike's a professional toy designer and collector, so he has fun mocking these things.
- Take That: In response to Viacom's plans to sue YouTube, Mike created a series of videos in which he advises others to spread news of the lawsuit and boycott any SpongeBob SquarePants or Dora the Explorer merchandise with Unfortunate Implications. Here's part one.
- Too Soon: Invoked in the show as Mike seemed genuinely disturbed and disgusted by a digital LCD game featuring Osama vs. America, which is basically "9/11: The Video Game".
- Unfortunate Names: Mike demonstrates this when he reviews a knockoff Winnie-the-Pooh toy...named "Gout".
- What Happened to the Mouse?: Mike suffers from a HORRIBLE case of this, as he's made AT LEAST 20 promises to review things or make videos that he's never followed through on.