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Web Video: Emma Approved
Making other people's lives better, one client at a time! *wink*

Alex: So, Emma Woodhouse, what's more important to you? Being a great friend, or being a great matchmaker?
Emma: Both.

Emma Approved is a new series by the creator and writers behind the incredibly popular Emmy-approved webseries The Lizzie Bennet Diaries. It follows the same vlog style as its spiritual forerunner, detailing the story of Jane Austen's Emma in YouTube videos posted twice a week. The premise? Professional matchmaker and lifestyle coach Emma Woodhouse documenting her rise to Oprah-level fame and success.

The series opens on Emma tying up loose ends on her twentieth successful match — her friend Annie Taylor and cupcake company CEO Ryan Weston. When her business partner Alex Knightley puts his foot down and insists that she gets herself an assistant, Emma hires sweet, gullible Harriet Smith and decides to better Harriet's life by finding her a husband worthy of her — and who could be worthier than the handsome, recently-single youngest Californian state senator ever, James Elton? As in the original, Hilarity Ensues.

The first episode premiered on October 7th, 2013. The webseries can be found here.

Emma Approved provides examples of:

  • Adaptational Villainy: In the book, John Knightley is a good husband who occasionally sneers at his wife who is less intelligent than him, while here he's borderline emotionally abusive to his wife.
  • Adaptation Name Change:
  • Adorkable:
    • Harriet.
    • Martin. Who has chemistry with Harriet. The most ridiculously awkwardly cute chemistry ever committed to film.
  • Age Lift
    • Alex, who was introduced as a 37 year old in the book, has been de-aged to around the same age as Emma (mid-twenties).
    • Emma was almost 21 at the start of the book. Here, she is in her mid-twenties according to Bernie Su.
    • Harriet was 17-18 in the book, but is 23 here.
    • Anne Taylor, who was Emma's governess and Parental Substitute in the book, is presumably much younger here, as is her husband Ryan Weston (who is now Frank's stepbrother, not father).
  • Audience Participation: After Harriet takes up music, fans are encouraged to make their own versions of her songs, with the sheet music provided.
  • The Bet: Emma and Alex have one early on: If she can get Elton as a client within the day, she has permission to set Alex up on a date. If not, Emma has to lunch with Ms. Bates.
  • Beware the Nice Ones: Alex knows Emma's Berserk Button. Better, he is willing to tease her with it. Worse, he actually presses it hard when trying to convince her that she's wrong, and the result isn't exactly funny.
  • Big Sibling Instinct: Emma and Alex towards Harriet. Of course, since they are foils, they go radically differently about it. Emma is very condescending and manipulative towards her, and starts a Pygmalion Plot because she's certain that this is the best for her. She doesn't respect Harriet's choices. Alex thinks Harriet is fine this way. He never tries to change her and seems to just have trouble dealing with her Moe-ness tendancies.
  • Beneath the Mask: Emma's lack of durable and deep-seated self-confidence (and not the superficial, unstable vanity she shows constantly) is foreshadowed since episode 3 at least.
  • The Cameo: Bing Lee drops by at Elton's engagement party.
  • Canon Welding: Caroline from The Lizzie Bennet Diaries is Elton's fiancee!
  • Character Blog
  • Chronic Hero Syndrome:
    • Emma has this, on a very shallow but very genuine level.
    • On contrast, Alex seems to be more The Fettered or a Small Steps Hero. He doesn't hurt people and has clear ethics but is never shown to get out of his way to meddle and improve their life either.
  • Clingy Jealous Girl: Emma is jealous about the camera. She doesn't like seeing Alex smoulder at her viewers, because the Wink Ding is her privilege!
  • The Cutie: It's not hard to feel this way about adorable, wide-eyed, pushed-around Harriet.
  • Deadpan Snarker: Alex.
  • Die for Our Ship: Emma displays this in-universe towards Martin, trying to make Harriet think the worst of him.
  • Extreme Doormat:
    • Harriet begins her assistant work for Emma this way. Although she questions Emma's decisions more than most examples, she's still completely willing to do them with gusto nevertheless.
    • Izzy can't say no to John, which given the setting update is a much bigger deal than in the book.
  • The Fashionista: Emma wears a new outfit every episode.
    • Caroline is as well. She even tries to get Emma to go shopping with her
  • Fist Pump: Emma does this at the end of Ep. 7, after Annie comes to her and tells her she doesn't actually want to cancel the wedding.
  • Freudian Slip: Alex refers to Emma's potential next client as her next "victim" in episode 9.
  • Granola Girl: Harriet. As she says, "doing good for other people is my life philosophy!"
  • Gratuitous French: Episode 24 is titled "Vignt-et-un," French for "twenty-and-one," referring to how Harriet and Elton would have been Emma's 21st successful match, and Emma's had twenty successful matches and one failed one.
  • Handshake Substitute: In episode 23, Emma and Ryan exchange a fist bump at the photo booth. They both finish it off by making sizzling sounds.
  • Heroic BSOD: Upon finally having it shoved in her face that Elton was always interested in her rather than Harriet, Emma sort of...shuts down for a while. Her first attempt at matchmaking afterward results in an hour of her spilling her guts about the mistake to the quite confused client.
  • Hidden Depths: Emma is initially an Entitled Bastard Spoiled Sweet Well-Intentioned Extremist Stoic Woobie Ice Queen Stepford Smiler Manipulative Bastard and this is all conveyed by the actress. That makes a lot of layers.
  • I Warned You: Defied in Episode 23 about the failure of Match #21.
    Emma: ...Don't say it.
    Alex: I didn't say anything.
  • Inferiority Superiority Complex:
    Harriet: [I don't have self-confidence].
    Emma: Fake it.
    Harriet: How do you fake it ?
  • Jerk Ass Has A Point: James Elton when he rejects Harriet because they run in different circles. He didn't have to be so harsh, but there's no way she'd fit with his political lifestyle.
  • Manic Pixie Dream Girl: Emma leaves all the boring important stuff to Alex. She's fully devoted into making other people's lives better.
  • The Matchmaker: Emma. At the start of the series, she's working on match #20.
  • Multicolored Hair: Emma has dark hair with ombre highlights.
  • Named by the Adaptation: Mr Weston didn't have a first name in the novel. His name is Ryan here.
  • Nerves of Steel: Alex Knightley really tries not to lose his cool but he also remains Emma's Sanity Chain throughout the story.
  • Never a Self-Made Woman: Emma founded her company on her wealthy father's money.
  • Not So Different: Emma is not amused by Alex drawing comparisons between her and Caroline.
  • Only Sane Man: Alex sees himself as the one who needs to correct Emma and the show doesn't really prove him wrong.
  • Plucky Girl:
    • Emma is absolutely certain that her matchmaking plans will work, that she will make it even bigger than Oprah, and that Alex and Annie will put up with her plan.
    • Harriet is one as well, as shown in her application video.
  • Portmanteau Couple Name
  • Product Placement: Emma gives Alex a Samsung Galaxy product in Episode 20.
  • Race Lift
    • Emma is played by an actress of half-Japanese and half-German descent.
    • Izzy is played by a Hawaiian actress.
    • Maddy Bates is played by a black actress.
    • Frank Churchhill is played by a Chinese actor.
  • Red Oni, Blue Oni: While being much less level-headed and more plucky than Alex, it's clear that Emma sees him as a team-member, and he doesn't question her goal yet. This is even visually conveyed in Episode 32.
  • The Reliable One: Alex is charged with all the boring important stuff.
  • Rich Bitch: Played with in Emma. She is mildly interested in fashion and loves her expensive outfits, which she sometimes uses as bribes to Screw the Rules, I Have Money! effect. She started her company with her father's money and uses it to take control of other people's life, because she feels superior and thinks they don't know what they want. She's also extremely driven and hard-working to the point she gained her own client base after her father's initial input, genuinely wants to help others. It doesn't hurt that she's mostly right and works as a Blithe Spirit Chaotic Good Wonka Archetype.
  • The Only Way They Will Learn: Inverted with Emma. She thinks people are not able to see what is good for themselves until she shows it to them.
  • Passive-Aggressive Kombat: Emma and Alex. Constantly. He seems to out-passive her by a few dozen leagues.
  • Samaritan Syndrome: After a few episodes, it's clear that Emma doesn't need to help others. She just has to.
  • Savvy Guy, Energetic Girl: Alex and Emma.
  • Screw the Rules, I Have Money!: In episode 6, Emma sent Frank's assistant Michelle a pair of polarised sunglasses from Valentino's spring line to get a direct line to Frank. It's implied that Michelle posted about them on her social media page.
  • Servile Snarker: Alex never fails to get a dig in at his business partner's methods.
  • Setting Update: Events from a Regency England novel are updated to modern-day California.
  • Shaped Like Itself: Emma's idea of role-playing is to have the people "pretend" to be what they really are.
  • Shipper on Deck: Emma for Ryan and Annie, and probably for everyone she has ever match-made. She does genuinely care about them, as shown when she correctly deduced the source of Annie's cold feet about marrying Ryan and took measures to prevent it. Her reasoning is that she could tell Annie really loved him.
  • Skewed Priorities: At the base level, Emma is not an example. She wants to make others happy and happens to focus on their personal life, she's self-reliant and ambitious and will not give up on her plans. It just happens that she has a terrible superiority complex and is certain that manipulating others into accepting a stylish life, maybe sacrificing independance and future chances at happiness because this will look adorable.
  • Small Name, Big Ego: Emma says she's going to be bigger and better than Oprah...
  • Spoiled Sweet: Emma is an interesting take on this trope. She wants to make other people happy, and she's charming when doing it. She's just not ready to understand what concretely makes them happy, because she's too spoiled and shallow to get into the depths of it.
  • Stepford Smiler: Emma is a type A. No matter how much Annie's cold feet displeases her and endangers her plans, she pretends to be unaffected and to leave her space. Annie isn't fooled. Particularly clear in episode 16, as after Knightley furiously tells her off for convincing Harriet to turn down Martin, her facade is clearly cracked and she spends the last minute of the video struggling to cover it.
  • Uptown Girl: Emma's friend Annie is marrying into the Westons, a sprawling family of old money, and this is part of what causes her cold feet. Of course, since they get married in the first chapter of the book, the wedding being back on is a bit of a Foregone Conclusion.
  • Unusual Euphemism: Episode 12 is titled "The Rooster Obstacle" and focuses on Martin's being in the way of Emma's projected Match #21. He's a cockblock.
  • The Verse: Shares one with The Lizzie Bennet Diaries; Pemberley Digital publishes both her videos and Gigi Darcy's. In Episode 41, Caroline Lee appears as Senator Elton's new fiancée.
  • Vitriolic Best Buds: Alex and Emma. She teases him about his clothes. And ruins them to improve his fashion sense. He hits her Berserk Button and takes a burning pot at her self-esteem to stop her casualties.
  • Wham Episode: Episode 23, "Moment of Triumph". The first intimations are dropped that Match #21 is not destined to be, complete with amusing party shenanigans, a photo booth and Alex giving a couple of hilarious Aside Glances at the camera. But in The Stinger we see... Emma, tears unshed, in clear confusion about everything. It's the first genuine moment of Character Development for her, and it raises the stakes of the show: all the miniscule flaws that trouble the foundations of Emma-land are not going to stay buried for long...
  • Wink Ding: Emma's big signature move. When Alex tries to imitate her and eye the camera, she's very offended.
  • Yes-Man: Harriet is introduced as being a Yes Woman constantly nodding to Emma.

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alternative title(s): Emma Approved
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