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Web Site: Kickstarter

Kickstarter is probably the most well known crowd funding website in existence. Basically, here you can obtain money for any creative projectnote  you have by submitting a description of your project (usually alongside a short video) and promising rewards to people who "pledge" different amounts.

While the site has enjoyed a reasonable success beforehand, Kickstarter has gone through an explosion in popularity after February 2012: not only did an iPhone dock become the first project to raise a million dollars, but legendary game developer Tim Schafer announced he was going to raise money for a new adventure game, and Double Fine was only asking for $400,000 as its goal. Said project ended up raising over 3 million, with 1 million raised in a single day. The Order of the Stick Reprint Drive also joined the 1+ million club the same month. Here you can find a nice retrospective they released for their fifth birthday.

Schaefer's success then caused a large number of game developers to turn to Kickstarter in the following months, and later talents from other fields as well. The website has played a significant role in popularizing the concept of crowdfunding as a whole.


Notable Kickstarter projects include:


This website provides examples of:

  • Follow the Leader: While Kickstarter had hosted hundreds of gaming projects before Tim Schafer, Double Fine Adventure caused several high profile developers to join in. It also paved the way for much more expensive projects: before DFA getting over 100k on Kickstarter was a bit of a stretch, now several projects have tried and succeeded getting money around and over the 500k range.
  • Honest Axe: It has been repeatedly shown that Kickstarter backers are on average a lot more forgiving towards projects that publicly explain why and how they failed to reach certain promised goals and deadlines than towards the ones that try to gloss over their mistakes with standard PR lines.
  • Self-Deprecation: The pitch-videos that tends more towards the humorous side of the Sliding Scale of Silliness Versus Seriousness usually include this in spades. The one for CLANG being a prime example, even getting an "it takes time" joke out of Gabe Newell.
  • Sturgeon's Law: As with everything, most submissions are not funded for good reason. Whether or not the trope also applies to the things that do get funded is a matter of debate.

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alternative title(s): Kickstarter
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