WMG / Space Jam

Had Jordan not been retired, the Tunes would have abducted Magic Johnson
  • Think about it- Magic Johnson had retired due to his HIV status but still stayed in playing shape. He would have been a natural plan B.
    • But it never happened to happy dreaming.

Looney Tunes: Back in Action is really a continuation of this movie
After the ending of Michael Jordan winning the game after coming off a spaceship, the world finds out about the Toons. Soon the WB gets them to be Animated Actors to get them under thumb while the Toons get to be free to roam around and start bussinesses with their profits. The Acme Corporation was a real business and the effect of having the Toons come in changed their operating procedures. The CEO went mad after finding out he could squeeze out as much money as he could out of Wile E Coyote and soon wanted to rule the world. Bugs, as the most popular toon, made a mad bid for power that resulted in the ending of Back in Action.
  • Weird, Word of God has it that it was a anti-Space Jam movie.
  • Plus, Mr. Chairman pretended to be Michael Jordan (using footage from Space Jam) in disguise, confusing the heroes ("This doesn't make a lick of sense."), which implies that Space Jam didn't happen in and out-of-universe.

This movie was right around the time the Looney Tunes characters started to resent having signed lifetime contracts with Warner Bros.
Hence some of the Biting-the-Hand Humor in a couple parts.
  • Not confirmed as it may be simply just for what it is: Humor.

This movie is responsible for the Looney Tunes becoming civil, and creating The Looney Tunes Show
The characters all saw what real life was like, no getting hurt, no being shot at, save able progress through out their lives, so they moved up here and diversed. In othere words the Toons went mainstream.

Space Jam was just a really bizarre dream that Michael Jordan was having.
Gotta lay off on the Red Bull, man!

The Fat Albert movie takes place in the same universe as Space Jam.
Both have cartoon characters perfectly aware they're fictional characters, and their world where their shows/episodes take place exist in another dimension, separated from the real world. And the action going on in their world can be seen in the real world via TV. The troubled-teen-of-the-week mentioned being a guest star on Looney Tunes.

Looney Tune Land is Wonderland.
And Bugs is the rabbit. Michael Jordan went down a rabbit hole and met all of them. So either Michael Jordan went to Wonderland or he was using drugs.

The Nike commercials happened after the movie.
This would make the most sense, given how Jordan often has a camradarie with the Looney Tunes within the commercials themselves (e.g. doing Bugs's patented Reverse Psychology on Marvin the Martian right alongside Bugs in this commercial). In Space Jam, he's surprised by their existence and has to be convinced that he's actually seeing them. From this evidence, it becomes clear that Space Jam simply shows how they met, and the commercials show later adventures that Jordan went on with the Looney Tunes.