WMG / Dan Aykroyd

Dan Aykroyd is Ivo Shandor.
They are both Entrepreneurs. They're both believers in the paranormal. Much of their products are based off a paranormal item. (I.E. Shandor's buildings are based off Gozer, Aykroid's Crystal Head Vodka, based off crystal skulls.)
Dan Aykroyd is Really Ray Stantz
For above reasons.