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Visual Novel: Maji de Watashi ni Koi Shinasai!

Maji de Watashi ni Koi Shinasai! ("Seriously, Fall in Love with Me!" in English, abbreviated ''MajiKoi'') is a Visual Novel H-Game, and Minato Soft's second work. Released in 2009, MajiKoi tells the rather light-hearted tale of the adventures of seven Childhood Friends, the self-styled Kazama Family, and the group's two newest additions as they run amok in their School Of Hard Knocks. A Slice of Life work chock full of comedic tropes, MajiKoi nevertheless manages to drop a Drama Bomb here and there, and tackles some somewhat serious subjects like life goals, the meaning of friendship, and redemption.

The anime aired as part of the Fall 2011 Anime and a sequel, Maji de Watashi ni Koi Shinasai! S, was released in January 2012. The sequel adds more heroines, and more scenes to the already existing heroines. A second fandisc sequel, Maji de Watashi ni Koi Shinasai! A, will be released in five parts featuring new heroines and after routes for Monshiro, Tsubame and Margit.

US residents can view the anime legally at Crunchyroll.

This game provides examples of:

  • Abuse Is Okay When It's Female on Male: In episode 2, the girls chase after a dog in the bath house naked. They then catch it when it runs into Yamato's room. After some initial embarassment and screaming, the next scene shows Yamato all bruised up as they continue chasing after the dog.
  • Accidental Pervert:
    • Yamato, of course.
    • Chris becomes one in episode 4 when she's stripping in the bath house changing room while Yamato himself is coming out of the bath. He immediately screams and calls her a pervert.
  • The Ace: Momoyo and Cap. Yamato to a certain extent.
  • Action Girl: Most of the girls, major and minor characters.
  • A Day in the Limelight: Practically every character at some point or another.
  • Affectionate Nickname: Gen-san's actual name is Tadakatsu Minamoto, which doesn't come up very often. The whole family calls Shouichi "Cap", short for Captain, and Momoyo, being a year older than everyone else, is "Momo-senpai". Yukie is called Mayucchi by her friends and Mayumayu by Momoyo; Kazuko is known by all as Wanko, but she's also in the habit of doling out nicknames herself - Tacchan for Gen-san, for instance, and Kuri for Chris. Subverted later on in the latter two's respective routes, where Yamato starts calling them by their given names instead - in particular, in Wanko's path, Momoyo catches on to their Relationship Upgrade via a sudden lack of this trope.
  • The Aggressive Drug Dealer: It starts off reasonably enough: A drug dealer sells Chika some Utopia for cheap because the drug is incredibly addictive, but with prompting from Mayo she throws it away and resolves never to be so stupid again. He approaches her again to sell more drugs with a promise for a discount if she brings her friends. So far, so good. However, when he realizes she's not interested he tries to blackmail her, despite the fact that he's incriminating himself in a far worse crime in the process. He also repeatedly tries to attack her and force her to buy the drugs. Not to steal her money, but to make her take the drugs. Finally, he gets to the point of bringing in henchmen that plan to rape her. No self preservation instincts at all, that one.
  • Ain't No Rule: The Kuki battle royale’s only rule is that there are no rules, so Frank Friedrich brings in a missile barrage via helicopter. He’s immediately disqualified despite his protests because no matter what the rules are, it’s still a four man team battle in a free for all competition, so bringing in outside assistance is cheating.
  • The All-Concealing I: The Agave pre route events depict a child wishing to join the Kazama Family and trying to put up with the way her family starves her and her classmates treat her like bacteria, which matches Miyako’s backstory but is never stated. She eventually musters up her courage to ask to play with them but this is actually Koyuki’s narration, though the pronoun she uses is different from normal. Yamato said no. She eventually broke down.
  • All Love Is Unrequited: Miyako loves Yamato but he wants to stay friends and has maintained that attitude for years, though that can be averted. Moro loves Miyako but it's pretty much absolutely hopeless. Kuki Hideo loves Wanko but he's too proud or perhaps boisterous to stop short of outright rejection, something Wanko doesn't seem to have the heart for.
  • All Men Are Perverts: Except if they're Cap.
  • All There in the Manual
    • An ending skit tells us about how the five great archers match up to each other even though only three of them are in the story. They lament that all their relative strengths are probably never going to come up.
    • Inverted during the end of S in a way. The brief Takae side route in Majikoi S assumes you’ve watched the anime. Some of the details may be different, however, given that Saki is mentioned, but does not appear and is only referred to as a subordinate.
  • Alternate Character Reading: When Yamato refers to himself and Mayo looking like siblings, the kanji are for older brother and little sister. Mayo nods and says they probably do look like siblings, except she reverses the ages because she’s convinced she’s a big sister character.
  • Amazon Brigade: Margit's unit walks into a bar that Benkei and Yamato are tending for drinks after work. He notes that they're all beautiful women.
  • Animal Motif: Wanko as a dog most notably, though at one point Mayucchi comes up with one for everybody.
  • The Anime of the Game
  • Annoying Arrows: Averted: Even if blocked, they still generally cause a great deal of disorder. They also hurt like hell even if using arrows not designed to pierce skin. Yamato is fond of making use of archers as a result, though having Miyako as his constant ally helps his decision to always have an archer on hand.
  • Anticlimax: Tsubame, Momoyo and Mayucchi all charge the Ryouzanpaku camp and call out their challenge but they aren’t even there to hear it.
  • Ascended Extra
    • Oodles and oodles of characters get their own standing drawings and voice actors/actresses in the sequel, such as the Ninja Maid contingent, assistant instructor Lu, and Gale and Gates, to name but a few. A handful also get the vaunted heroine treatment. Further, when characters like Kyougoku, Stacy and Lee became more important and got actual characters sprites, they also got new (and better) voice actors.
    • By the fan discs, almost the entire cast has their own portraits.
  • Asskicking Equals Authority: Assuming you pass the competency test to hold a higher rank, the way you get promoted among the Kuki attendants during Stacy’s route is to be stronger than someone of a higher rank and challenge them to a fight. Everyone is aiming for spot 11 because Azumi is going to retire to focus on being Hideo’s attendant while spots 2-10 are held by older staff who will neither get the position nor have their own position challenged. Whoever holds rank 11 at the end because the new number 1 attendant. Shown to perhaps not be the smartest system when Stacy wins: She's irresponsible and skips out on her duties when she gets the chance.
  • Awesomeness by Analysis: How the Sibling Team Gale and Gates got their reputation. Subverted in that while Gates is able to successfully predict Momoyo's first attack, it's so overwhelming that Gale is unable to defend against it.
  • Badass: Hoo boy. Just about everybody is some derivative of Badass, with the exception of some of the non-combatants. Some.
    "The path I shall follow is an endless wasteland. There are no miracles or signs. Only the night extends before me. I feed on the unwavering spirit. And forge my way through the dark journey. Push, foward!"
  • Baseball Episode: "Kawakami Ball".
  • Battle Harem: More true for the anime with Miyako, Wanko, Yukie & Chris already in Yamato's harem from the start, and the Momoyo (and others) in play. In the game, each girl has her own route, though in the Agave route, you get a Momoyo and Miyako scene following one with Tatsuko and Angel. The after story has you decide whether to pursue the Itagakis or Kazama family. If the former, Ami gets roped in as well. If the latter, Momoyo hints that she might try to bring in the other girls.
  • Berserk Button:
    • Do NOT play around with Yamato's pet hermit crabs.
    • And in the manga's case, ruining Cap's breakfast is a very bad idea. And so is calling Cookie "annoying".
  • Big Bad: The Mallord, a mysterious figure who only directly affects the plot in the Agave route. Shakadou and Ryuuhei report to him, the latter of which confuses people greatly since Ryuuhei is not the type to submit to anyone. He's Aoi Touma using a code name based off the kanji in his own name. This apparently happens when the dad you've been looking up to as a successful yet compassionate man turns out to be a corrupt and dirty businessman who wants you to succeed him in his footsteps.
  • Big Damn Heroes: Usually Momoyo thanks to her in-universe status as the World's Strongest Woman, though occasionally invoked to lesser degrees by other members of the family, as well as Hideo in the Agave storyline.
    • Practically all of the side characters from the earlier episodes show up to help Yamato and his crew in episode 12.
  • Bishounen: Cap, Gen and Touma have their own fan clubs at school.
  • Black Comedy Rape: Due largely in part to Momoyo, plenty of Double Standard: Rape, Female on Male abounds. Except when it's not treated lightly. Mid-way through her route Mayucchi has to throw Momoyo, addled by battle lust, out a window to get her off Yamato.
  • Black Eyes of Evil: The otherwise harmless looking Centipede has completely black eyes.
  • Blatant Lies: The narration has a way of blatantly lying to the reader about things of dubious legality like underage drinking or people's ages.
    • Totally Eighteen: Monshiro, who skipped a few grades and is a first year high school student.
    • Frothy Mugs of Water: Kawakami water, which Benkei and others nearly call sake and the narration repeatedly assures us is definitely not alcoholic even if it gets you drunk.
  • Boobs of Steel: The series sticks to this one pretty faithfully. In the Kazama Family, the girls are ranked pretty directly based on bust size and strength. Momoyo is stronger than Mayucchi, who is above Miyako, who beats out Chris with Wanko at the bottom. Outside the group, it still applies with the likes of Koyuki and Tatsuko being very strong and the likes of Kokoro being merely competent.
  • Brainwashed and Crazy: Just like Touma warned they might be, the Magatsu Cookies that Kuki placed around the school are hacked the day before Carnival begins. Mayucchi is basically the one who has to fight them all, but she's reluctant since to stop them she needs to inflict what would be lethal damage if her opponent were human. Since it's not their fault, Cookie has to reassure her that as long as their memory cores stay intact they'll be fine.
  • Breaking the Fourth Wall: During Stacy's route after she and Yamato flirt for awhile they return to their hotel room. Yamato commands the sexy music to start and Stacy panics and tells it to stop again. They spent more time playing around instead.
  • Bromantic Foil: Every male member of the Kazama Family is one to Yamato in different ways. Capt is his ever-supportive polar opposite best friend, Gakuto is the perverted skirt chaser and Moro is his meek sidekick. Gen also takes up the role pretty much immediately after joining the group.
  • Bunny-Ears Lawyer: Despite basically the entire cast being rather flaky, they also all happen to be highly intelligent and martially skilled.
  • Call Back
    • During Monshiro's route in S there's a call back to a scene from Mayucchi's route in the original. Everyone drew a tarot card there and Koyuki pulled out the tower, symbolizing ruin. Yamato takes out tarot cards again in S and says that sometimes if your fortune changes your arcana changes as well. Koyuki begins to reach for one card that Yamato bets is the Tower, which generally symbolizes ruin and disaster. However, changes her mind and grabs a Star card instead, representing faith, hope and peace.
    • At the climax of Agave, just like at the beginning, Hideo invites Touma to join the Kuki conglomerate. First, he he’ll have to go to prison for his crimes but as soon as that is finished, they’re still friends no matter what Touma says to the contrary. To not use Touma in the future would be a waste of his abilities.
  • Calling Your Attacks: In the Visual Novel, Assistant Master Lu spends time brainstorming names for his new special moves.
  • The Cameo: The Colonel from They Are My Noble Masters appears in the Koyuki route of S, confirming that the mercenary group they worked for is the same.
  • Can't Hold Her Liquor: Chris pretty much gets instantly inebriated whenever the Kawakami Water comes out. Played for hilarious effect in her own route, where it leads to a threesome with Margit. Miyako isn't that good with it either whereas Mayucchi is basically impossible to inebriate.
  • Catchphrase: Miyako's "... Shoumonai", roughly "There's no helping it." She gets rather happy when she hears Yamato use it.
  • Cerebus Retcon: Most scenes involving Touma, Jun, and Koyuki after clearing the Agave path. Most notably, the ending of Chris's route is the only one where Touma opts not to continue in their family's line of work and instead decides to "live for love", a choice that the Agave route's reveals really puts into perspective.
  • Character Development: All of the heroines, some of the antagonists. Only really happens to Yamato in the paths where his childhood dream is brought up.
  • The Chessmaster: Yamato, a refreshing change from the usual type of male lead. Touma is the 2-S equivalent and the two have a rivalry of sorts.
  • Chick Magnet: Cap, Gen and Touma, and also arguably Momoyo.
    • Technically, Yamato is the biggest one considering he manages to win over the hearts of every girl with a character portrait with but "very few" exceptions. He even manages to make robots and ninjas like him. There even instances where he makes the heroines blush, and it's not even their route.
      • It gets lampshaded by Usami/Beard-sensei when he suggests calling Yamato the Prince of the Night in Sayaka's route in A-1 while Momoyo calls him a gigolo in a few other routes while almost every girl he's in a relationship with calls him a bed yakuza.
  • Childhood Friends: The Kazama Family, as well as the 2-S trio.
  • Childhood Friend Romance: Any of Miyako, Momoyo, or Wanko qualify for this. Miyako, in particular, is the Patient Childhood Love Interest, to whom Yamato has been maintaining a Just Friends stance to for the last several years(!).
  • Childhood Memory Demolition Team: The secret base is demolished at the conclusion of the Agave route, with the Friday gatherings temporarily suspended, though the plant itself is OK.
  • Child Prodigy: Monshiro has skipped grades to enter Kawakami High. She also accepts challenges from, and bests, everybody in her class (1-S, so no pushovers) at everything from running a race to a cooking duel. The only thing she's no good at is fighting, for which she has her overwhelmingly powerful bodyguard to cover for.
  • Class Representative: 2-F's Token Mini-Moe Mayo, who volunteered for the position when nobody else would come forward. Hideo serves the same role for 2-S.
  • Clingy Jealous Girl: Momoyo is the biggest user of this trope, but all of the other girls begin portraying it as well later in the season, to the point where they're actively fighting each other or at least attempting to undermine their rivals. The ending of episode 12 just makes it worse with Yamato's confession.
  • Cloudcuckoolander:
    • Koyuki. The reason why is expanded upon in the Agave route.
    • Miyako seems to act like one at times.
  • Compressed Adaptation: The anime cuts out most of the common route and drops the story into what is essentially Momoyo's route, cutting out all the other routes and adding in some new material to turn the story into more of an Unwanted Harem.
  • Conflicting Loyalty: Comes up a few times - Jun between Touma and his own wishes in the Agave route, Chris between Yamato and her father in her own route, the entire group between Miyako and Wanko in Miyako's route, so on and so forth.
  • Coitus Ensues
    • First Agave H scene begins when Yamato walks into the bathroom and Angel and Tatsuko decide to follow him, after which he uses sex to exhaust them and escape.
    • The second scene is when he gets back. In the middle of a meeting, Miyako and Momoyo gently shoo out Wanko and have their own fun.
  • Continuity Cavalcade: During the final battle during Carnival, all the minor characters get to show up and help defend the town. Even all of Momoyo’s random challengers (or at least, the ones that aren’t jerks) and Deniro for no apparent reason.
  • Conversational Troping: Suguru and Jun, both otaku of varying levels, talk about gender flips. Suguru naturally thinks the idea is awesome while Jun is mildly offended… until he realizes that the gender flips can include flips to underaged girls.
  • Crash into Hello: Yamato literally bumps into Mayucchi at the start of the Visual Novel, and already takes advantage of it by snapping shots of her thighs while she's down.
  • Credits Running Sequence: Matsukaze in the ending credits.
  • Crossover: More than a simple Shout-Out, members of the Kuonji household shows up in several places, as they live in the neighbouring area. In one of the routes they even spend the night in that mansion. Naturally, one of them mentions that Yukie has a nice voice.
  • Curb-Stomp Battle:
    • Momoyo regularly defeats all her challengers instantly, leading to her becoming bored and more bloodthirsty.
    • In Momoyo's route when the Azumi squad attacks the headquarters, they instantly destroy all the defenses until Mayucchi appears to completely and almost effortlessly reverse the battle.
    • Saki effortlessly holds off Mayucchi, Miyako, Chris, and Wanko al by herself in episode 10.
  • Curtains Match the Window: Several of the characters have (mostly) matching hair and eye colors (Examples: Mayo, Touma, Umeko, Margit, Tadakatsu, Chika)
  • Cuteness Proximity: Momoyo has strong reactions to any cute girl she happens upon.
  • Dark Horse Victory: First, the Haou army manages to lose to the outright weakest army twice and then twice more. Second, the Haou army then goes from -4 to +2, resulting in a four way tie, after which they have a battle royale and Haou beats everyone by herself.
  • A Day in the Limelight: Episode 3 focuses on Miyako's and Yukie's relationships with Yamato and their motives for wanting him.
  • Defeat Means Friendship
    • Irritated with Chris' condemnation of his dishonest ways, Yamato challenges her to a straightforward duel. Despite being sick, he manages to beat her and make her admit that his way of doing things is valid and that he's doing it for his friends.
    • Standard operating procedure for the Kuki corporation. Stacy came to Japan to make fun of Azumi and was beaten by Hume while Lee attempted to assassinate Mikado and was caught by Claudio. Even Tsubame is similarly recruited when they lay out some tempting bait for her.
  • Demoted to Extra: Every character who isn't one of the five main heroines or Yamato suffered from this in the anime, due to its nature of a Compressed Adaptation. As such, part of the game's charm of having a well rounded cast is dampened considerably.
  • Distracted by the Sexy: Episode 4 has a scene where Momoyo uses one of her ki attacks to deliberately flip her skirt, causing Yamato to drop his guard (because he easily dodged her attacks before this), and she subsequently puts him in an arm bar.
  • Divided We Fall: Yoshitsune and Tsubame vs Haou starts off promising for their side, but after injuring Haou, Tsubame turns on Yoshitsune and the two begin infighting. Haou, meanwhile, had already recovered before Yoshitsune even got back up. So she sits back and gathers power while those two squabble before oneshotting both of them.
  • Do Not Call Me Paul: Serves as a Berserk Button for Angel.
  • Door Stopper: 5 heroines, 3 sub-heroines, 3 friend ends, and 1 true end. The sequel adds after-stories for all five original heroines, as well as including 2 brand new heroines and 3 paths for characters who got the Promotion To Love Interest.
  • Down to the Last Play: The Kawakami Ball game, Yamato's duel with Chris, and more.
  • Dramatic Irony: Played for laughs. Frank calls up Yamato to give him relationship advice, namely that they should start with holding hands. Considering what they did on their first date and what they’ve been doing since then and are in fact doing right now maybe Margit and Yamato are a little bolder than he expected?
  • Dude, She's Like in a Coma: Having run out of ideas, Yamato's last desperate gamble to keep Chris in Japan is this. She wakes up partway through, and they end up going all night long. Surprisingly, it works!
  • Earn Your Happy Ending: In every route, but particularly Agave, where even Invincible Hero Momoyo comes close to biting it at one point and the town might have been burned to the ground if preparations for Carnival hadn't been made.
  • Eleventh Hour Ranger: Gen-san in the Agave path.
  • Ensemble Cast: Impressive for both an H-Game and a game with such a large cast, but practically every character gets a moment in the spotlight and some depth.
  • Erotic Eating: The lollipops in episode 6. Momoyo evens lectures the other heroines on how to "eat" the lollipop, while lots of guys watch them as if they could actually feel it themselves. Then she tells them to take a bite off. All the guys immediately collapse in pain. Kokoro does a similar thing, but without the lecture.
  • Even the Girls Want Her: Momoyo has legions of fans of both genders.
  • Everyone Can See It: Hooking up with Miyako raises nary an eyebrow from, well, anyone. In fact, most of the other students at school (2-F notwithstanding) naturally assumed that Yamato and Miyako were already dating, and even before the game starts Miyako has already earned a reputation as "Yamato's girl".
  • Evil Cannot Comprehend Good: Touma respected his father for being a kind, respectful man, but as far as his father was concerned the only reason anyone would act like that is to make it easier to get away with committing crimes.
  • Evolving Credits:
    • In the opening, Momoyo is seen punching a silhouette. Starting with episode 8, the silhouette turns out to be Takae Tachibana, one of the original Big Four.
    • The ending shows a different girl each episode, and the ending for episode 12 shows all five of them.
  • Exact Words: The rules of the Kawakami war include not being allowed to torture or interrogate soldiers from the other army, but when Yamato uncovers a spy he declares that everyone at the gathering stated they were part of the F army and thus not enemy soldiers.
  • Excited Show Title!
  • Expository Hairstyle Change: When Seiso and Haou switch places, her hairstyle changes between being very neat and tidy and being quite wild.
  • Expy:
    • The Prime Minister possesses more than just a passing resemblance to Mr. Taro Aso. In Mayucchi's route it's revealed that in addition to being a Badass, he's also a crack shot with a rifle, which just seals the deal.
    • Tesshin Kawakami, the principal, is also a clear expy of Genryusai Yamamoto, especially in his design.
  • Eyes Always Shut
    • Tatsuko is perpetually sleepy, and thus, her eyes are almost always shut. They occasionally open to show green eyes and if she happens to berserk, then they'll be glowing green.
    • One of Lee's former comrades, the Centipede, always keeps his eyes shut to look like a normal, harmless old man. When they open, turns out they're ridiculously evil looking.
  • Family Business: The Kuki Financial Conglomerate, exactly as described on the tin. This also gives Ageha, Hideo, and Monshiro rather... distinct personalities.
  • Family-Unfriendly Aesop: Koyuki's stories have a tendency to end with these, such as the moral of 'The Squid Who Said A Bad Thing' being not to encourage people to do things they're not capable of since it's irresponsible and a story about how a My Master, Right or Wrong/Yes-Man attitude is little more than the attitude of a tool, not a person. These stories tend to depress anyone who hears them. The first story has a lot to do with Wanko's route. No matter how much she tries to become an Assistant Master she'll never be able to do it. invoked
  • Fan Disservice: Some of the bonus sketches have the various cast members talking like cats, nya! Yamato approves until the huge, muscled guy who constantly oils himself is dragged out to participate.
  • Fangirl: Chris is a huge Jidai Geki fan, and in particularly loves the Show Within A Game Yamato-maru Nikki series, a common interest she shares with Yamato.
  • Fanservice: Interestingly, the anime has a lot more of this than the Visual Novel does.
  • Final Speech: Matsukaze "dies" in Mayucchi's route, though she uses the speech as an opportunity to finally accept another part of herself.
  • First Girl Wins: Momoyo is the first girl to appear in-game and takes front and center in most of the game's group shots and associated media, and is as close as the game gets to a "main" heroine. In the game's timeline, though, Wanko is the first girl, and Yamato mentions her having taken many of his "firsts" (first Valentine's chocolate, first time seeing a girl "down there", first time sleeping together with a girl, etc). The anime begins in the middle of Momoyo's route, making it true for the adaptation if nothing else.
  • First Name Basis: Like everybody else in the family, Yamato calls Kazuko "Wanko" and Yukie "Mayucchi", but in their respective paths he takes to calling them by their first name post-Relationship Upgrade.
  • Flashback: Interspersed between routes as necessary; no single path gives a complete background on the family, with each person's pertinent set of flashbacks happening in their own storyline.
  • Foreshadowing: Early in the Agave route, a first year beaten up by Wanko walks about how the Argentinian martial artist Messi was recently in town, entered into an underground fight and lost to a girl named Itagaki, after which he claimed she was on the same level as Momoyo. The girl was only a year or two older than the first year. Angel is too young for that. Ami is too old. Ignore Tatsuko's lackluster battle performance early in Agave: That's not how she fights normally.
  • For Want of a Nail: Despite the narration telling us everything is basically the same with the premise of Yamato accepting Koyuki as a friend ten years ago in the true route of S, there are quite a few differences, some of them fairly major. Remember in the original storyline when Cookie was a robot girl? No? Too bad, Cookie is 90% of the way to robomeido now. And the Agave route never had to happen either Because Reasons.
  • Friends with Benefits: Surprisingly, in Stacy's route Yamato starts out in a relationship with Chika of all people. After sleeping together once, Chika suggested they continue until one of them found someone they actually love. Chika is enthusiastic, but Yamato has a tendency to space out. Though it was her suggestion to have this kind of relationship, in the end she falls for him and when he has to break up with her, she cries.
  • Frothy Mugs of Water: Kawakami Water, which is a clear stand in for alcohol despite repeated and not terribly convincing assurances that it's not.
  • Funny Background Event: While Yamato is catching up with Gen and Usami, screams of pain can be heard in the background while Stacy beats up thugs.
  • Gainaxing: Momoyo's done it so far. Given how many well endowed females there are, others are sure to follow.
  • Gay Option:
    • The game doesn't really have one, though not for lack of characters — Touma is quite open about his preferences, and Ryuuhei is straight up just gay.
    • One of the Bad Ends Include Ryuuhei dragging Yamato to a toilet and "Piercing him with his spear", Yamato realizes that he might have been swinging that way after all.
  • Gender-Equal Ensemble: If you count Cookie as a male, then the Kazama Family has five men and five women in it. Even if you don't, Gen joins later on in the game, making it this any way.
  • Getting Crap Past the Radar: Special mention goes to Ikurou vision and Episode 6.
  • Give Him a Normal Life: An accomplished assassin, the Snake, picked up a crying, abandoned baby on the streets of Hong Kong after a mission and decided he would name her Jinchu and raise her to be a normal girl. However, one day he was attacked by two assassins at home. He dealt with one, but the other tried to take Lee hostage. When he got inside and found this out, he saw that Lee had already killed the man. Lee then chose to become an assassin herself, though all her father had wanted was to leave something good in this world to balance out all the evil he put into it.
  • Glowing Eyes of Doom: Momoyo whenever she's about to get serious. It helps that her eyes are red.
  • Goal in Life: A central plot point in Wanko's route. Seeing her working so hard for the sake of her goal inspires Yamato to revive his own childhood dream of becoming a man capable of moving Japan itself, i.e. the Prime Minister. In the epilogue ten years later, he's shown to have worked his way up to becoming a city council member.
  • Gratuitous English: Miyako
    I rub yu!
  • Green-Eyed Monster: Yamato’s second opponent in Stacy’s route hates him because he feels Yamato monopolizes Monshiro’s time as her personal attendant. He’s surprised that Yamato is quite polite, but still tries to pick a fight.
  • Happily Ever After: Invoked in a couple of different ways. In their respective routes Wanko is Happily Married, Miyako gets Babies Ever After, and Mayucchi Grow Old with Me, to name a few examples. At the end of the Agave route, the agave itself is transplanted to the Kawakami School of Martial Arts, the family has gotten a new member and is still going strong, and even the villains are getting a shot at redemption.
  • Happily Married: The entirety of Monshiro’s afterstory has her and Yamato already married. The months and possibly years just skip along while they stay a lovey dovey couple.
  • Hard Work Hardly Works: If you work hard, you'll get results. If you're talented and work hard, you'll get far better results. If you're talented and don't work hard, the normal person could very well beat you.
    • Wanko simply can't catch up to any of the best fighters because she doesn't have the talent required.
    • Shakadou used to beat Lu nine times out of ten despite Lu working far harder, but when he stopped training properly Lu came back and crushed him.
    • In S, Momoyo has been slacking and more importantly isn't taking fights seriously, which gets her beaten by Tsubame in her route despite her vast inferiority.
    • Yamato, Cap and Gakuto all have talent for martial arts, but don't pursue it at all. They're way behind when it comes to combat as a result.
  • Harem Genre:
    • Almost but not quite in the game. Though there are multiple heroines, MajiKoi doesn't quite qualify as a Harem Comedy since no more than two of them are really interested in Yamato at any given time. See Love Triangle for details.
    • The anime however abandons the game's approach in favor of the classic Harem setup, most likely so that they can fit everybody's storylines in.
  • Have You Told Anyone Else?: When Yamato confronts and uncovers the Mallord on the school roof, he's asked if he's told anyone else about the Mallord's true identity. Yamato says only the people in the Kazama Family because he wants to keep the incident small and doesn't believe his opponent can do anything about it. Though an unexpected enemy attacks Yamato, he's bailed out by Mayucchi, though they can't stop the Mallord's escape. Neither party got what they wanted and the final confrontation is now inevitable.
  • Heel Realization: The Kazama family are at one point hired to hunt down a pack of thugs that killed a cat and attack people. When the second one is about to be beaten up, he realizes what it’s like to be hunted instead of hunting and how terrible of a person he is. The rest lack his self awareness, though, and all get beaten up while he may have gotten off without punishment from Momoyo.
  • Heroic BSOD:
    • Wanko after losing via double KO in the tournament, thus having to give up on her dream. Miyako when Yamato decides to temporarily put their relationship on hold. In both cases Cooldown Hugs are eventually involved.
    • In the anime, Momoyo in episode 8 when during her heated battle against a cyborg opponent, one of the missiles fired by the opponent and deflected by her ends up hitting Yamato and putting him in a coma. She even lets out a Skyward Scream after seeing him in the ICU.
  • Heroic Rematch: Depending on who is on the protagonist side, an earlier match can be reversed in favor of the character who originally lost.
    • In Koyuki route, Shakadou goes up against Lu like he did in Agave but this time wins in approximately ten seconds.
    • Seiso's route has another fight between Tsubame and Haou, except with Yoshitsune also working with her. Haou, not playing around now, beats them both in a single blow when they stop pressing her.
  • Heroic Sacrifice: A couple. Gakuto for Chika, Momoyo for Moro, etc
  • H-Game: Not merely refering to the Visual Novel of this series, but in Episode 3 of the anime: Miyako tries to use one - in fact it's even titled "Seriously Fall In Love With Miyako", hence features herself as the main character, or more specifically, the only winnable character (and what's more, it was apparently developed by Miyako herself) - to seduce Yamato. Unfortunately for her he doesn't budge.
  • Hidden Eyes: This game being what it is, the Ecchi CGs all feature this, though this is not the case with the "regular" CGs.
  • Hollywood Hacking: Deniro easily hacks into the Kuki database, but it turns out to be because the security is incredibly bad. Even Stacey is embarrassed at how easily he did it.
  • Hot Teacher: Umeko-sensei, a sub-heroine with her own "ending".
  • Humiliating Wager: Haou bets Yamato’s clothing for every ten meal tickets she doesn't have to wager and then throws him out of the room before he can stop her. She loses fifteen times by the time Yamato gets back and Cap has to bail him out. He's not very happy and drags her aside.
  • I Coulda Been a Contender: Hideo of all people, who was apparently a genius baseball pitcher before getting caught up in a terrorist attack and suffering a career-ending injury. Particularly of significance in the Wanko and Agave routes.
  • Idiosyncratic Episode Naming: The anime episode titles are shaping up to take the form of "Seriously _______!" ("Maji de _____ nasai!")
  • Idiot Hair: Momoyo, Tatsuko, Koyuki.
  • Imagine Spot: Happens a couple of times in-game, such as when a joke choice involving Miyako is chosen.
  • Implausible Fencing Powers: Chris, Mayucchi, and Wanko.
  • Improbable Age: There are 999 primary attendants in the Kuki ranks and apart from rank 0 and ranks 2-9 all of them seem to be under 30. They're all trained fighters, administrators, servants and more. Yamato enters the organization at age 17 in Monshiro based branches of the story and manages to climb several hundred ranks pretty quickly if he tries.
  • Improbable Aiming Skills: Miyako and Yoichi (one of the new characters in the sequel), who are both members of the "Five Bows Under Heaven".
  • Improbably Female Cast: Surprisingly for an Eroge, averted! The cast is about 50/50 in terms of men and women and the male characters get just as much personality as the females do.
  • Inevitable Tournament
    • The war game arc of Seiso's route ends in a four way tie, so to decide places they go with a tournament.
    • The competition in Lee's route turns into a gigantic self parody of Majikoi itself with a super serious tournament devoted to... playing dead. They even mock how Wanko can never win at anything and she shows up for the sole purpose of losing to someone who doesn't even do well in the tournament.
  • In-Joke: With a serious face, Wanko declares Lu to be the mastermind of the Agave route and then she and Momoyo burst out laughing at the sheer implausibility. Yamato tells them to knock it off with the private jokes.
  • In-Series Nickname: Kazuko is called Wanko by just about everyone, and the producers often refer to her by the latter name instead. "Wan" is the Japanese onomatopoeia for the sound a dog makes, but the obvious Embarrassing Nickname conceals a Stealth Pun - the "Kazu" in "Kazuko" is written as the Japanese kanji for "one", hence "one-ko".
  • Intimate Healing: After Momoyo passes out at the end of episode 12, Yamato gives her a kiss, thinking she made a Heroic Sacrifice. Shortly after, she immediately gets up, and claims that his kiss restored all of her energy, and then also claims to be in the lead since he kissed her first. None of the other girls take that very well, and they all force him to choose which girl he wants, so he decides that he loves his hermit crabs.
  • Irony: After Benkei trashes a bunch of puppet warriors, Yamato offers to walk her home like a proper gentleman. Further, when he gets back and starts heading for home himself, he runs into infamous gay rapist Ryuuhei and has to flee in terror and ask for help from Margit.
  • I Was Quite a Looker: Reiko, the dorm manager and Gakuto's mom in a flashback.
  • Karma Houdini: Both Saki and Tachibana receive no real punishment for all the destruction they caused. While Ageha does try to come up with an excuse, in which the Prime Minister gets justifiably blamed for much of the damage caused, its a surprise they don't serve any jail time at all.
    • Averted with the weapon smugglers, who also manage to steal the money the Prime Minister hid away thanks to some hacking from Saki. However, the leader throws his cigar at a box of ammunition, and the shack they're in explodes. Even if they didn't die, they likely lost the financial information they needed from the laptop.
  • Kill Sat: In Matsunaga Tsubame's route in the sequel S, she uses one to defeat Momoyo guided by her power suit.
  • Kamehame Hadoken: "KA-WA-KA-MI-HA!"
  • Lampshade Hanging: Yamato can’t help but find it a marvelous coincidence that in a tournament filled with his acquaintances, every single one (except Wanko!) wins their first round. Lee’s route in general comes off as a huge self parody at multiple points during the tournament.
  • Large Ham: The class S leader in episode 1.
  • Last Confession Wins: Apparently being set up by the anime if one is to happen - in the very first episode, Yamato confesses his feelings to Momoyo twice (one in a flashback, then again at the end of the episode), and ends up rejected on both cases, leaving him free for the other girls to take.
  • Late-Arrival Spoiler: Later versions of the game don't even try to hide the fact that Gen joins the Kazama Family, despite it getting treated like a major event when it happened.
  • Leitmotif: Each of the heroines gets their own, of course, and Yamato has one himself as well. Various remixes of the two ending songs and the insert song are also used sparsely, and to good effect.
  • Loads and Loads of Characters: Doesn't help that the very first episode throws practically all of them at you at once. It takes a couple of episodes before you really get to know them all.
    • By the "A" fandiscs, almost every character receives a character portrait and several additional scenes no matter how minor they initially were.
  • Loophole Abuse: In episode 12, a large group of thugs begins to march on the Prime Minister's office. There are armed soldiers outside, but they're told not to fire on unarmed civilians, despite the fact that said civilians are fist fighting them. One random thug picks up a rifle dropped by a soldier, but is immediately told to drop it, as it would then justify the JDF soldiers firing on them. So he drops it and they continue fighting against the soldiers, until Yamato and his crew show up to help, since they're not held back by the same restrictions.
  • Loser Protagonist: Gakuto who, besides short stints with a serial sadist, fails to secure so much as a date for the duration of the game. In fact, in several of the Where Are They Now Epilogues, Gakuto is still getting turned down on a regular basis.
  • Love Dodecahedron: The anime eventually escalates things to this, particularly in episode 10 when Yamato gets knocked out during a fight with one of the cyborgs, and all the girls tearfully admit their feelings for him. Momoyo wouldn't have it though, and shoves the other girls aside, declaring Yamato to be hers alone.
  • Love Triangle: In all of the paths other than her own the only competition is Miyako, limiting the game as a whole to Love Triangles at best.
    • A short one during the end of Momoyo's route between Yamato, Capt, and Momoyo. Unfortunately for Capt, he grew up way too late to be of any real threat to Yamato.
    • In manga, based mostly (but not exclusively) on Momoyo Route, Capt falls in love with her much earlier. He is still so immature, that his first attempt of confession resulted in him being knocked out by her. Nonetheless, he is more competent rival to Yamato than in Visual Novel.
    • A silent one between Yamato, Miyako, and Moro. Due to his personality, and the fact that he knows its hopeless, Moro pretty much stays quiet about it.
    • Late in Yukie's route, Kokoro develops crush on Yamato. Yamato might become her butler, if player is so inclined.
    • In S, there is some rivalry between Momoyo and Tsubame in latters route for Yamato affection. Eventually former decides to just stay his big sister.
    • Agave's afterstory, which follows a route where Yamato slept with two of the Itagaki sisters and when he got home had oral with Momoyo and Miyako has some triangle aspects to it. This can take two paths as well, both of which seem to end in a harem ending.
    • In Stacy's route, she gains a rival named Sheila that really hates her guts. She tries to seduce Yamato, who isn't very keen on the idea until eventually she ends up falling for him.
  • Male Gaze:
    • Yamato isn't called the "Ero Strategist" for nothing.
    • However, he pales in comparision to Ikorou
  • A Man Is Not a Virgin: Kawakami cherries swell up if picked by a virgin with the example used being Yonpachi, who is immediately the butt of jokes. That said, Stacy is embarrassed when Lee catches her picking the cherries and also having them swell up while those like Chika are too embarrassed to touch them.
  • Marshmallow Hell: Momoyo sometimes subjects Yamato to this.
  • Maybe Ever After: The Kazama Family branch of the Agave afterstory hints that not only is Yamato in a relationship with Momoyo and Miyako, but the pair both intend to drag in the other three main heroines if possible.
  • Meaningful Echo: Together, the Kazama family is invincible! Then, Yamato gets kidnapped, Momoyo is incapacitated, and this becomes "Weren't we supposed to be invincible when together?" But when all hope seems lost Yamato manages to escape, and during the Final Battle the original line is dropped once more.
  • Meaningful Name: "Kawakami" uses the kanji for "God" as opposed to the more commonplace "Above" - a fitting name for the fighting style known as Japan's ultimate secret weapon.
  • Mega Corp.: The Kuki Corporation, whose implied investments include advanced robotics, AI, airlines, refineries, hotels, real estate, even cloning. And all of it protected by a private army of Ninja Maids and Battle Butlers recruited from the ranks of the world's greatest martial artists and deadliest mercenaries. Its a good thing that the owning Kuki Family appears, in spite of their arrogance, to have a strong sense of public duty and a firm moral compass.
  • Mexican Standoff: Played for Laughs in episode 9. Mayucchi, Miyako, Chris, and Wanko all want to check up on Yamato in the hospital, after they all accidentally gave him a Love Confession while he was unconscious. However, no matter what any of them say, the others refuse to let them leave. Particularly hilarious with Mayucchi, who simply wanted to go to the bathroom, but the other three girls immediately assumed she was using it as an excuse to get to Yamato alone. A few moments later, she attempts to go anyway, only to have the other three girls jump on top of her to prevent her from leaving the room. Meanwhile, the three guys who were discussing seeing Yamato nearby just shiver in fear at the auras the girls seem to be emitting.
  • Mid-Season Upgrade: Well, technically its the last episode, but Cookie is rebuilt by Hideo in episode 12, and becomes a Mini-Mecha, which allows Yamato to finally take down Saki.
  • Mood Whiplash: While episode 2 introduces some of the main bad guys, their scenes are very much more serious in tone than the relatively light hearted aspects of the school life stuff.
  • Morton's Fork: When asked if Yamato is aiming for Chris, he sees ahead to know what the outcomes will be for saying yes or no. If he says yes, he’s getting above his place to be attracted to his daughter so Frank shoots him. If he says no, Frank is insulted that he disrespected his daughter and shoots him. The only way to avoid punishment is saying he likes Margit instead while at the same time praising Chris.
  • Mr. Fanservice: Rather surprisingly for an H-Game, there are quite a few handsome young men frequently shown in various states of undress and there's no limit to the Ho Yay. The most notable examples are Cap, Gen and Touma.
  • Mugging the Monster: In S, a poor robber tries to hold up a restaurant. Who's currently in the restaurant? Among others, Momoyo, Combat Pragmatist Tsubame, Yoshitsune, Benkei, Shakadou, Tesshin, Lu, Hume & Claudio. Basically, all the absolutely strongest fighters in the game. Oh, and the girl he took hostage, Seiso, just sent him flying out the door with a light shove too. Poor bastard then gets run over by her robot bike.
  • Muscles Are Meaningless: Characters like Gakuto are outclassed by the main heroines, despite their lack of visible muscles.
    • Actually averted to some extent. Gakuto is actually physically stronger than all of the girls save for Momoyo, but the girls are so much more skilled than he is that it hardly matters. Momoyo is specifically said to have trained her body to a point where her muscles are tight and lean while being as strong as an intense body builder's like Gakuto. It should also be noted that all of the male fighters on par with Momoyo have huge muscles, but are also highly trained fighters. Overall, fighting skill takes much more precedence over physical strength in this universe, which isn't far from the truth.
  • Musicalis Interruptus: While light music is playing for Seiso, Kojuurou tries to reassure her that she can’t be that strong and tells her to try hitting him to prove it. He figures he can bear it well since Ageha hits him all the time… but the music instantly stops and he goes flying so hard the entire Kuki building shakes. All Seiso did was give him a light shove.
  • New Transfer Student:
    • Chris is a transfer student from Germany, early on in the storyline.
    • Why, the perfect way to add all of the sequel's new characters in, of course! Yoshitsune, Benkei, and Yoichi transfer into 2-S, Seiso transfers into 3-S, Monshiro and Battle Butler Hume transfer into 1-S, and Tsubame drops into 3-F shortly thereafter.
  • Ninja Maid: Azumi specifically, but all the Kuki maids would count.
  • Ninja Log: Yamato puts one in his futon in episode 2.
  • No-Holds-Barred Beatdown
    • At the beginning of Agave Gakuto is double teamed by Angel and Ryuuhei, leaving him barely able to move when Ruby, a guy he knocked out in one blow earlier, returns in a drug frenzy intent on raping Chika. Gakuto is beaten so badly that he requires two months of hospitalization, which would have been more for anyone not as strong as Gakuto. He gets repaid in kind by Momoyo, who shatters all his teeth on top of the normal beating and gets kicked by Moro until Yamato has to stop him before he kills the thug.
    • Not long after, Momoyo beats up a bunch of thugs and then turns her back on them. While she isn't looking, Shakadou sneaks in and performs some of the nastier Kawakami secret techniques on them, framing Momoyo for the complete overkill and getting her power sealed.
  • Nonlethal Warfare: Kamikami War, the most extreme of actions two feuding classes can take. Weapons are non lethal, no broken bones, no punctures, no holes!
  • Nonstandard Game Over: There are a number of these.
    • You should always beware of what you say around Miyako. Never ever joke about being attracted to her or let your guard down.
    • If you keep picking options in the original that express interest in guys, Yamato might get raped by Ryuuhei.
    • If you keep choosing to stay at home during the heroine picking stage Yamato eventually goes crazy and falls in love with his hermit crabs.
    • In Mayucchi's route you can end up working for Kokoro when she gets a crush on Yamato.
    • Stacy's route has three different endings. You can end up with Miyako again if you're not careful, you can fail to break up with Chika and you can choose to go out with Stacy's rival Sheila.
  • No Romantic Resolution: In the anime. Averted in the game.
  • Not so Above It All: The only one that tries to refrain from the Monshiro After snowball fight is Stacy. Even Azumi willingly joins in. That means Tsubone, Mikado, Hume, Claudio and Miss Marple are all having a superpowered snowball fight.
  • Oddly Visible Eyebrows
  • Older than They Look
    • Token Mini-Moe Mayo, 2-F's Class Representative. Joined by Monshiro Kuki, Hideo's younger sister, in the sequel.
    • Maro’s father, Daimaro, has to be in his 50s at the very least and more likely his 70s, but looks young enough that Chika considers him hot.
  • One Steve Limit: Very much in effect, even with the sequel's 70+ character count.
  • Only Sane Man: Moro and Gen are indisputably the two most normal guys around, and even they have their own quirks (Moro's severe shyness and fear of girls and Gen's ridiculous Tsundere personality. Not even Yamato can fit this due to his OCD tendencies and borderline hermit crab fetish.
  • Opposite-Sex Clone: Yoshitsune and Benkei, as per their namesakes, are the female clones of the famous historical figures. Seiso is this as well, she however does not share her name with who she's cloned from: Xiang Yu.
  • Overshadowed by Awesome: Pretty much all the male leads. Gakuto in particular is shown to be able to hold off 70 people attacking him at once with a broken leg, but is hopelessly outclassed against almost all the characters.
    • Kazama and Gakuto are at the very least stated to have the potential to reach the girls' level, while Gen is stated to be around Chris' level in terms of ability, making him avert this.
  • Paper-Thin Disguise: Ms. Kishido. The only different thing she's wearing is the mask. This might have worked had she not been a blonde-haired, blue-eyed foreigner in Japan.
  • Parental Abandonment: Yamato's parents moved overseas because his father lost hope in Japan. Cap's dad is an adventurer who doesn't mind his son doing the same. Wanko is Conveniently an Orphan, Miyako has a not-particularly-missed Mom. Mayucchi's parents live in another province, and she stays at the dormitory.
  • Personality Swap: Improperly prepared, Kawakami mushrooms cause personality flips. Monshiro becomes a bully, Tsubame GETS bullied and Jun abandons the kingdom of Loliconia among other changes. The one that gets the most focus is that Benkei gives drinking Kawakami water, becomes hard working and tries to overthrow Yoshitsune. She also begins worshipping Yoichi, who is only irritated considering that if this is an inversion of her normal opinion, she must consider him lower than dirt. It's too bad Yamato didn't eat one.
  • Phrase Catcher: Yamato gets called a bed yakuza quite a lot.
  • Piggyback Cute: Momoyo does this for Yamato at the end of episode 5.
  • The Points Mean Nothing: Lee gets a point for providing fake blood, two points for a dynamic fall and a point for keeping her eye open bringing her total at the end tooooo… about 9100. Wait, what? Later, Youshi gets a perfect 100 score during the final rounds, but then Lee does better and gets 120.
  • Police Are Useless: The police are contacted in the Agave route to help deal with Carnival, but all the police cars get blown up seconds into the event.
  • Promotion To Love Interest
    • In the sequel, Majikoi S, Tatsuko, Margit, and Kokoro all get bumped up to heroine status with Tatsuko's route being one of two possible continuations to Agave. There are also joke routes for Kosugi, Iyo and Yumiko. Koyuki also gets the True route of S... technically. She actually appears very little in it, but has an optional sex scene at the end.
    • The fandiscs Majikoi A 1-5 also give routes to Azumi, Sayaka (Mayucchi's little sister), Benkei, Cookie 4, Hazakura Seiso, Stacy and Lee, Rinchuu, Homura, Yoshitsune and finally Takae Tachibana, meaning just about every single female character in the story minus Haguro, whom Yamato dislikes.
  • Punched Across the Room: Again, with this game being what it is, this tends to happen all the time (replace room with street, field, riverbank etc as necessary).
  • Rain of Arrows: Utilized by the Haou army to net their first victory. While the arrows are blunted and therefore not that hard to block, it still slows their movements and causes increasing confusion among the Kuki army and eventually leads to them becoming too disorganized to react properly.
  • "The Reason You Suck" Speech: Momoyo goes into Clingy Jealous Girl mode at the end of episode 10 after Yamato is again in danger. She tries to keep the other girls away from him, stating that he belongs to her, and that the other girls have no romantic role in his life. However, Matsukaze immediately points out Momoyo's hypocrisy by stating that she's already rejected him twice, but at the same time refusing to let the other girls have a shot with him either.
  • Red Eyes, Take Warning: Momoyo, Haou and the Centipede.
  • Relationship Upgrade: Each heroine's path, of course.
  • Relationship Values: Not only are a certain number of points required to get the endings, but there's also usually an optional scene at the end if you get most of the available points. Said scenes are generally fanservice shots of the girls.
  • Rewarded as a Traitor Deserves: During the Kawakami War a unit of first years comprising about ten percent of Yamato’s army turns on him, but he knew it was coming because of his collaborator Ryuhei and Chris’ unit defeats them all before they can do anything. Ryuhei is also beaten, however, because Yamato doesn’t trust people that betray their friends.
  • Right Behind Me: Yamato often acts and talks as if Miyako is right behind him, even when he's alone in his room - because she usually is. In one particular storyline, when Gakuto and Moro are complaining to Yamato about how scary girls are, Yamato wisely keeps quiet, predicting - accurately - the imminent arrival (and subsequent beatdown initiated by) the girls of the family. Of course, it certainly helps that at that point, he was still going steady with his girlfriend.
  • The Rival: Class 2-S and 2-F have a strong rivalry going in all competitions, being roughly equal in terms of tactics and ability, though 2-S generally has a lead on ability. Balancing that is that they don't put as much effort into it. All the other classes are left way behind.
  • Running Gag: Several.
    • One such example would be the dog whistles that each member of the family carries which, when blown, will have Wanko come running if she is within earshot. Unfortunately, this response is so deeply ingrained that her feet respond automatically, causing it to often be used against her, particularly when exam time comes around and there's studying to be done. Exploited for Mood Dissonance during her route, when Yamato uses it to locate her after she's run away from home.
    • The anime has one for Miyako starting episode 2 — each episode begins with an attempt by her to win Yamato's heart through increasingly ridiculous means, all of which fail.
    • In Stacy's route, everyone that knows that Yamato is training wants to see how well he can tie people up now with his wire based attacks. So he does. Miyako, Cookie and Tatsuko seem suspiciously eager about the idea. Eventually, Chris declares that there's no way he can get her and he says he already did and makes fun of her briefly while she struggles.
  • Say My Name: Numerous instances, but worthy of mention is Tatsuko, who at one point during the Agave route is reduced to repeating "Yamato-kun" over and over again while fighting.
  • School Of Hard Knocks: Kawakami High School, where official duels are sanctioned and all manners of replica weaponry are kept in every classroom for such occasions.
  • Sequel Hook: Takae Tachibana gets a tiny mini route at the end of the S visual novel which basically serves as a springboard for her eventual route in A-5.
  • Serious Business: The world class death feigning competition instantly goes from the ridiculously small and unimportant event it should be to being attended by half of Kawakami and being organized by the Kuki corporation. Yoshitsune is the judge, Momoyo provides fireworks with martial arts and Zobuza gives an elegant history of the event. It even has a magazine!
  • She Is Not My Girlfriend: Yamato, regarding Miyako, all the time - though he's actually got a reason to do so (except, of course, in her path, where he comes around rather quickly once he's made his decision).
  • Ship Tease: Barring the main heroines who of course each got their own ending, many hints were also dropped for a number of side characters such as Kokoro in Mayucchi's path, leading to their promotion to heroine in the sequel.
  • Shout-Out: Numerous ones to other series, such as Gundam or Dragonball.
    • Cap has a habit of announcing how many Experience Points he's earned after any given fight.
    • One event in the Visual Novel reveals that Momoyo lost sleep due to spending the night reading one of Yamato's manga collection. The name of the manga? 20th Century Men.
    • The boys are always reading copies of "Jasop", discussing the latest "To-Loverun". Yamato asks Yukie to fetch him a copy of "Sasoday". Note that the "N" character in katakana is very similar to "So" in Japanese.
    • EVERY SINGLE quit-game skit in the Visual Novel is a shout out to something, including other roles played by each character's voice actor/actress. One such simple gag goes as follows
      Momoyo: "I'm gonna play the little sister character today!" "Hey brother! Where are you?"
      Suguru: "I'm right here! Your elder brother stands before you!"
      Momoyo: "Found ya!"*PUNCH*
      This skit references these two characters' voice actor/actress' roles in the Zeta Gundam movie compilation.
      The skit titled "Looseboy on G-string" is a reference to Maou and Usami Haru (Looseboy was the scenario writer for that game)
      The skit titled "Maro Fantasy 13"
    • In Episode 3 of the anime, Yamato is playing a game on his MBox that resembles a certain bullet hell series.
    • During the Kawakami-sen, Cap wants to call his squad, the "Gurrenn-tai".
    • Numerous references to other galge and makers, including Giga, who lent their game engine to the Maji Koi series.
    • In a scene in Wanko's route, Wanko mention that her heart skipped when Kaku is mentioned. This is extended further by Miyako saying she sounds like Teiiku and Chika saying she sounds like Chouhi.
    • During the Kawakami War Gen-san is insistent that he is a competent archer. Nothing comes out of this since the purpose was to point out that he is an archer. Should come as no surprise that this is the only time in the entire game that the English word "archer" is used instead of the Japanese word of archer that is used in all other instances.
    • "Tacchan, take me to Koshien."
    • Let's not forget: "Steel is my body and fire is my stomach."
  • Single-Target Sexuality: Miyako in the Visual Novel, to the point that in all of the endings where she doesn't end up with Yamato, she's still shown to be waiting for him even decades later.
  • Sleeping Dummy: Episode 2 of the anime begins with Miyako sneaking into Yamato's futon in the middle of the night hoping to have her way with him, but instead she finds this, much to her chargin.
  • Spam Attack: All the heroines, at some point — even Miyako gets in on the action with her pachinko balls.
  • Standing Between The Enemies: During Miyako's storyline, in order to atone for having let things get so far out of hand while Cap was away, Yamato stops a four-way fight between Wanko, Miyako, Mayucchi, and Chris — with his body. Mayucchi reacts fast enough to pull back at the last moment, but between the other three, Yamato is very much Not OK.
  • Staying with Friends: Wanko lives with Miyako at the dorm, and later with Yamato on a mountain while undergoing her Training from Hell.
  • Story And Gameplay Segregation: Manages to occur in a visual novel with no actual gameplay. When you’ve hit enough events to land on someone’s route, Yamato always claims that he’s become someone interested in that person, but in most cases he explicitly isn’t. Yet. It’s just to let the player know that they’ve successfully entered a certain route.
  • Strange Minds Think Alike: Right when Yamato begins teasing Monshiro while he’s talking to Yamato’s mother, Kagekiyo is obviously doing the same on the other end of the line to Saki.
  • Strong, but Unskilled: Both Kazama and Gakuto are said to be strong fighters, but neither of them has taken the severe level of training that all of the girls have and are thus completely outmatched.
  • Student Council President: Torako, the captain of the ropes club. Since she's irresponsible and speaks broken Japanese for some reason, Hideo basically usurps her role in Agave when the plot gets serious. She doesn't mind.
  • Suspiciously Specific Denial: The story goes to great length to assure us that Kawakami Water is totally not alcohol. At all. Even though it gets you drunk.
  • Taking You with Me: Cookie, the robot, gets ensnared in several ropes against class S in episode 1. As a last ditch move, he releases his remaining energy to shock the students holding the ropes, then shuts down.
  • Talking Is a Free Action: Averted with Yoichi's ridiculous chuunibyou speeches. In the past, he challenged Benkei to a duel and at the start instantly started blathering on about the attack he was going to use. She did let him finish the incredibly long attack speeches so he couldn't use her interrupting him as an excuse, but she still just beat him up afterward anyway.
  • Tarot Motifs: In one of Mayucchi's events, most of the second year students draw a single Major Arcana card to show their personalities.
    • The Fool: Capt, representing his free spirit and generally heroic nature.
    • The Magician: Azumi, representing her scheming personality.
    • The High Priestess: Mayo, representing her wisdom and innocence.
    • The Empress: Umeko, representing her domineering nature, position of power and appearance.
    • The Emperor: Hideo, representing his power, position, wealth and entitlement.
    • The Hierophant: Moro, representing his intelligence, composure and maturity.
    • The Lovers: Chika, representing her love of romance and generally affectionate personality.
    • The Chariot: Margit, representing her obsession with honor and conquest.
    • Justice: Chris, representing her severe and critical personality.
    • The Hermit: Suguru, representing his reclusive and introspective otaku personality.
    • The Wheel Of Fortune: Kyojin, for his Wild Card nature.
    • Strength: Gakuto, for obvious reasons.
    • The Hanged Man: Miyako, representing her refusal to let go of Yamato and otherwise passive personality.
    • The Devil: Gen, representing his overly restrained and pessimistic personality.
    • The Star: Yonpachi, representing his optimistic personality.
    • The Moon: Kokoro, representing her deceptive nature.
    • The Sun: Wanko, representing her optimistic personality and seemingly endless vitality.
    • The World: Yamato, representing his awareness and understanding of both himself and others.
    • Koyuki gets the Tower and Touma and Jun both get Death, which foreshadow their involvement in the Agave route. Koyuki later switches to the Star in ''S.''
  • Theme Music Power-Up: The game version shows several example of this trope example of this including
    • Men are about courage, bgm that was played each time Yamato or any other male character get their Moment Of Awesome.
    • Sword Dance, bgm that was played each time Mayucchi get serious in her battle.
    • Bushi, song that was played during the battle between Momoyo against three deva of the martial art which is played when the Otome the last of four devas appears to help Mayucchi and Ageha to defeat Momoyo
  • The Team: The Kazama Family.
    • The Hero: Soichi "Cap" Kazama, who fits the bill incredibly well despite not being the main character or the team's strongest fighter.
    • The Lancer: Both Yamato and Momoyo act as secondary leaders and advisors to Cap. Yamato is also the team's strategist and the Player Character and Momoyo is the best fighter of the group.
    • The Big Guy: Chris and Gakuto both fulfill this role. While Chris isn't the strongest of the girls, she's a gung ho Leeroy Jenkins who tends to thrust her sword in whichever direction she's pointed into. Gakuto is the biggest guy and around as strong as Momoyo, but lacks the speed and technique that she does. Momoyo also counts due to being the strongest fighter.
    • The Smart Guy: Yamato and Miyako are both the calculating Chessmaster types. Moro's tech skills could also put him here.
    • The Chick: Mayucchi works tirelessly to promote group harmony while Moro tries to keep everyone from killing each other.
    • Team Pet: Wanko is treated like this despite being a human, to the point of getting summoned via dog whistle. Cookie is a more traditional one, being a Robot Buddy who isn't technically part of the group.
    • Sixth Ranger: Both Mayucchi and Chris join the group near the game's beginning. Gen joins the group towards the end and fills out the role perfectly.
  • Time Skip: There's a three year time skip in Stacy's route, during which Yamato becomes a halfway decent fighter but is still low in the ranks. We get an update on just about every character and apart from everyone somehow still being single apart from Yamato himself, Haou is awake, Takae seems like she might be one of the big four again and Yoichi is still a chuunibyou. Yamato no longer has the heart to even fake being one anymore.
  • Those Two Guys: Gakuto and Moro fit this role to a tee, though they occasionally do get some time to shine.
  • Three-Laws Compliant: Invoked in Episode 3 of the anime, where Miyako orders Cookie to taze Yamato into submission, while Yamato orders the robot to get Miyako off him. Cookie considers this dilemma out loud, where he has to obey a human command, yet isn't allowed to seriously hurt a human, yet also cannot allow a human to come to harm through his inaction.
  • Through His Stomach:
    • Mayucchi usually makes, or offers to make food on the days when the dorm mother is off. In her route, she does this all the time for Yamato.
    • Miyako also attempts this on a regular basis, but unfortunately for her, her usual choice of fare is not exactly popular with Yamato.
  • Time Skip
    • Between Carnival and the last few scenes of Agave there's a six month timeskip plus seeing the eventual reunion of Koyuki, Jun and Touma.
    • Stacy's route takes place three years after any other route does, meaning everyone is over 20 and has graduated. We get a brief glimpse at what everyone is doing post graduation.
    • If you pick choices focusing on the idea that Yamato is waiting for Monshiro to grow up, you get an ending with a timeskip that shows she did exactly that.
  • Title Drop: Done hilariously at the end of the series by all the girls, when Yamato tells them that his most important ones are... his hermit crabs.
  • Tin Can Robot Cookie in his first form
  • Tournament Arc: Yes, they go there in S, in Tsubame's route. Paired team battle, where the 1st fighter to lose, loses for the whole team. The prize? A chance to fight Momoyo, who isn't participating, because that'd be unfair. But Yamato is!
  • Tragic Dream: Wanko, in her path, when she finds out that she lacks the talent to become an assistant instructor of the Kawakami style. Despite having maintained a grueling daily training schedule for the last 10 years, Hard Work Hardly Works is invoked, and untimely interference from Chris leads to this trope. Fortunately, it leads to Character Development and not one but three Love Confessions, so it gets better.
  • Tsundere: Gen-san, as Lampshaded by others in the family. He manages to invoke I Was Just Passing Through pretty much every time he "happens" to lend a hand. The only girl on the heroine side who comes even remotely close is Chris, and even she starts dere-ing it up rather quickly. This may, however, change in the sequel, with the advent of Kokoro's storyline.
  • Underestimating Badassery
    • The Kazama Family assumes that the presence of Momoyo alone will allow them to clear up the enemy stronghold instantly.
    • On the other side of things, Shakudou and Aoi Touma completely fail to realize that proof of Shakudou’s presence proves Momoyo’s innocence, meaning her powers are restored and she can heal instantly.
  • Unequal Pairing: Yamato is a normal high school student. Monshiro is the daughter of a family so influential that multiple presidents and prime ministers attend her wedding. Her wedding to Yamato, that is. Fortunately, the Kuki family isn’t bothered at all and Ageha forces him to call her onee-chan.
  • Unprovoked Pervert Payback: In episode 2, the girls all come running out of the bath, bare ass naked after a dog they were hired to catch, and all come crashing into Yamato's room. They proceed to beat Yamato up, because of that.
  • Unwanted Harem: Thanks to Momoyo's rejection of Yamato's feelings for her at the start of the anime, wanting to stay as Just Friends (see Last Confession Wins above), all the other girls look like they want a shot at taking him.
  • Valentines In Japan: Monshiro's after story finally has a Majikoi valentines event with a bunch of different groups and their different reactions. People like Cap, Kyougoku and Suguru don't care, Lu and Kuma get a surprisingly large amount and Jun tries to pretend her got a bunch from little girls, though they're actually just Aoi Touma's. Yamato also gets a lot, which makes Monshiro jealous. One of them is from a guy and a similarly jealous Yonpachi steals it and then gets puzzled when Yamato makes no effort to retrieve it. It had a cream filling. Don't think about it too much.
  • Verbal Tic: Haguro likes to add -kei in random places.
  • Voodoo Shark: Played for laughs with the Kawakami water. Minors can’t drink alcohol, so this is water that is so pure and refreshing that you get drunk on the atmosphere around you. As people get increasingly plastered on it this explanation is repeated over and over with decreasing intelligibility.
  • Wall of Weapons: A small example in 2F's classroom - a bunch of melee weapons are on permanent display above the blackboard.
  • Watching the Sunset: Miyako, from her favorite spot on the roof of the secret base.
  • Weapon of Choice: Wanko uses a naginata because she relies on her agility, Miyako is an archer, Chris favors the rapier and Mayucchi uses a standard katana. Other characters use other weapons, but just about everyone can fight decently unarmed as well, particularly Mayucchi.
  • What Do You Mean, It's Not Awesome?: Lee’s Inevitable Tournament is not a fighting tournament. It’s a playing dead tournament. And it is hilariously serious.
  • What Measure Is a Non-Human?: No human characters are ever hurt too badly, but robots just like Cookie have a way of being exploded or cut to pieces. Mayucchi seems to be the only one that has a problem with killing robots though of course she has to do just that for basically all of Agave's climax.
  • "Where Are They Now?" Epilogue: The six main endings each get you one, though the contents don't really vary from one to another.
  • Whip It Good: Class 2F's homeroom teacher, Umeko, carries a whip, and can use it without hesitation for disciplinary purposes.
  • Wholesome Crossdresser: More than once, Moro has had to suffer the indignity of crossdressing for some greater cause. Some members of the family would rather him do it more often.
  • Wise Beyond Their Years: Monshiro, who has skipped grades, acts extremely mature and is considerate of others' feelings - arguably moreso than her brother Hideo, who seems to lack an "off" switch.
  • Worf Effect
    • Wanko tends to act a measuring stick to show how good someone is when they beat her which is taken to its logical conclusion in her route because she really just isn't that good. The writers may have decided they overdid it because they decide to run with it in A-3 and have her unable to even get through the first round of Lee's super serious playing dead tournament.
    • In the beginning of S, Benkei and Yoshitsune each get a quick chance to worf fighters from the first installment. Yoshitsune beating Wanko is par for the course while Benkei gets to match up against Margit. To make up for her rather lacking opponent here, Yoshitsune also gets to beat someone that is totally not a Super Saiyan in her introduction.
    • Not long after, Shakadou is beaten by Hume offscreen and the story implies he would pretty easily beat Momoyo, though in both cases it's acknowledged that this is because they haven't been training or planning properly.
    • In the True route of S, Marple's dragon Haou appears and takes out Tesshin after tanking his best move, unlike Momoyo who had to use a special healing technique to survive it. It wasn't without cost, however, and it was one of many factors that finally let Tsubame triumph over her despite her vast inferiority.
  • World's Best Warrior
    • The title of Sword Saint refers to the world's strongest swordsman and is held by Mayucchi's father. However, he states that Mayucchi has already surpassed him. She's not on the same level as Momoyo, but she's still very good.
    • Miyako and Yoichi are among the five greatest archers with Miyako having a narrow edge in accuracy but losing in power and range. A third member of the five archers appears, but he's not really on the same level and simply prides himself on knowing many techniques.
  • Worlds Strongest Woman: Momoyo is literally referred to as a martial arts god and nobody stronger than her has appeared, though there are a few that can match her. She holds the first position in the Big Four, which is the group of the world's strongest martial artists, though in truth only Momoyo is as good as the likes of Hume or Tesshin. The other three are Ageha Kuki, Otome from Tsuyokiss and Takae Tachibana. Or they were: Takae is beaten and replaced by Mayucchi and in between the original and S Otome was replaced by Tsubame.
  • You Can't Thwart Stage One: The Kazama Family twice attempt to shut down the villain's plans during Agave. The first attempt was a trap that gets Momoyo's power sealed and Yamato captured with no significant enemy damage while the second causes no damage to either side due to Yamato confronting Touma without sufficient backup.
  • You Gotta Have Blue Hair: Just out of the heroines - Miyako and Tatsuko rock the blue hair, Mayucchi has a faint tinge of green, and Monshiro's is white like the rest of her family.
  • Zettai Ryouiki: Angel is Grade A. Miyako also wears Grade A sometimes.


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alternative title(s): Maji De Watashi Ni Koi Shinasai; Maji De Watashi Ni Koi Shinasai; Majikoi
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