Video Game / Shrek
Following the unexpected success of the first Shrek film, Dreamworks became aware of the brandís commercial value and invested in the rather large series of tie-in games. By the time the film series ended in 2010, the series consisted of Shrek, Shrek 2, Shrek The Third and Shrek Forever After, Action-Adventure titles as well as Shrek Super Slam, a Fighting Game in the wake of Mortal Kombat and Tekken, several cart racing games, Shrek Super Party, an interactive board game, and more.

The games released in 2001 and 2002 alongside the first film all had terrible reception: in particular, the Game Boy Advance Shrek Swamp Kart Speedway received a score of 27 on Metacritic. Later games have generally improved in quality and gathered more positive, but still lukewarm reviews. Shrek The Third was even a best-selling game at one point in 2007, mainly due to the better-than-expected quality and the lack of major studio releases at that point in time.

Shrek provides examples of: