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"The guy's face is shorthand for 'I'm against the status quo.' He's politics' answer to James Dean, a rebel with a very specific cause."Ernesto Guevara (1928-1967), better known by his nickname "Che", was an Argentinian Marxist revolutionary best known for two facts: his active role in the Cuban Revolution (in which he helped Fidel Castro to seize power from the United States-backed dictator Fulgencio Batista), and making a profitable market of people who bought T-shirts with his face on them after his death in Bolivia, where he was arrested and executed by the Bolivian military with the aid of the CIA. He also took part in the Congo revolution, but it wasn't successful. Defending a socialist cause and being executed at a young age, Che Guevara has evolved into a symbol that represents both, "civil disobedience" and "political awareness" (The Other Wiki has several articles about him). More often than not, he is also used as the "Romantic Expression" of Guerilla Warfare: a tough but well-intentioned guy, willing to fight injustice (and American imperialism) over everything (one example is Metal Gear Solid: Peace Walker). Often treated as a hero figure and many books, film, and TV shows alike. Lots of books, quite a few movies, and even an SNK Metal Slug-ish videogame called "Guevara" (dolled up in the USA as Guerrilla War) have been done about him.
—David Segal, The Washington Post