* ArtistDisillusionment: Due to building ValuesDissonance between young American gamers (who like action-packed, violent, and cinematic games) and Nintendo (who prefer simple games that are fun for the whole family) which ended up hurting sales of the UsefulNotes/NintendoGameCube, [[http://web.archive.org/web/20130819010845/http://www.notenoughshaders.com/2013/08/15/the-struggles-of-marketing-the-gamecube Nintendo began to feel contempt for Western gamers]] toward the end of the [=GameCube=] era.
* BreakthroughHit: ''VideoGame/DonkeyKong''. The story goes that after ordering several thousand machines of a game called ''Radar Scope'', the game simply didn't perform very well, and Nintendo of America was on the verge of going under. Their parent company in Japan sent over a machine with ''Donkey Kong'' on it, and Nintendo soon converted all the ''Radar Scope'' machines into ''Donkey Kong'' machines. The game made obscene amounts of money, and [=NoA=] was saved.
* CashCowFranchise: The games they publish (especially the ''[[Franchise/SuperMarioBros Mario]]'', ''Franchise/TheLegendOfZelda'', and ''Franchise/{{Pokemon}}'' series) as well as their systems. Nintendo itself is seen as a Cash Cow ''Company''.
* ExecutiveMeddling: Nintendo has had an up-and-down history with this. Originally Nintendo did this in the early days of the NES/Famicom to avoid having poor-quality games flood its first home console (Nintendo had to later drop this for legal reasons) and to make sure the games it publishes itself remain high in quality, even if it meant droughts at times for said games (which Nintendo still does to this day). Unfortunately, Nintendo has been hit hard by executive meddling by many third parties, leading to many third-party games either being [[DummiedOut gimped]] / [[PortingDisaster badly ported]], [[UsefulNotes/{{Shovelware}} of poor quality]], or [[ScrewedByTheNetwork not coming out]] on Nintendo's systems even when Nintendo makes a high-quality and capable system. It doesn't always help that Nintendo has made consoles that were vastly different from their main competitors in many respects, but especially in technological capability. This makes straight ports difficult, if not impossible, and their focus on unique control systems and gameplay features means that even ports that can be made relatively simply have their own challenges if they want to mesh well with the unique aspects. Sometimes Nintendo itself causes a lack of support for its platforms. In the case of the UsefulNotes/VirtualConsole, Nintendo handles the majority of the service itself, which sometimes leads it to pass over games other players would love because [[http://www.gonintendo.com/?mode=viewstory&id=251660 Nintendo would rather focus on other classics from other platforms]]. This is why games like the SNES ''[[VideoGame/KikiKaiKai Pocky & Rocky]]'' games are unlikely to come to the Virtual Console service.
* FanNickname:
** Brazilians often refer to Nintendo as the Big N, probably thanks to their ''Nintendo World'' magazine. It isn't unheard of elsewhere either.
** "Ninty" is also commonly used, sometimes in a derogatory fashion for when Nintendo does things people and fans disapprove of.
** "The Big Three" is used to refer to Nintendo's main {{Cash Cow Franchise}}s, ''Franchise/SuperMarioBros'', ''Franchise/TheLegendOfZelda'' and ''Franchise/{{Pokemon}}''. Although far less common, there are sometimes reference to a "Big Four", but whether the fourth is ''Franchise/{{Kirby}}'', ''Franchise/{{Metroid}}'' or 'VideoGame/SuperSmashBros'' depends on where you live, when you first got into Nintendo, and whether you consider SSB a franchise or it's own or just a extension of Nintendo itself.
* FandomNod: Nintendo's digital event for E3 2014 contained a lot of references to their fanbase, mostly in the ''WesternAnimation/RobotChicken'' sketches:
** One StrawFan in the audience complains about the abundance of Mario games, and the lack of ''VideoGame/{{Mother 3}}'' and ''VideoGame/StarFox''. The latter series actually got [[VideoGame/StarFoxZero a new game]] in 2016 and [[VideoGame/EarthBoundBeginnings the first game]] in [[Franchise/{{MOTHER}} the former's series]] was released internationally in 2015, though ''Mother 3'' itself stayed Japan-only even when the game's tenth anniversary rolled around.
** The segment where Link complains about [[VideoGame/TheLegendOfZeldaTheWindWaker Toon Link]] being there is a reference to some fans having knee-jerk reactions whenever Toon Link appears.
** And of course, Reggie's status as a MemeticBadass, when he sets the StrawFan on fire with a Fire Flower and obliterates him with EyeBeams.
* FanworkBan: As of 2016, Nintendo is not happy with {{Game Mod}}s and fan games, having sent DMCA takedowns to [[https://fireside.gamejolt.com/post/dmca-notices-for-fangames-bzc9h583 over five hundred fan games on Game Jolt]], and doing the same for ''VideoGame/AnotherMetroid2Remake'' almost as soon as it was released after eight years in development.
* NoExportForYou: Many, many examples in North America and Europe.
** The ''Franchise/FireEmblem'' series was the largest example, but then MarthDebutedInSmashBros and VideoGame/FireEmblemAwakening was a smash hit, turning Fire Emblem into one of Nintendo's core franchises in the US.
** ''VideoGame/{{Xenoblade}}'' was also going to be subject to this, but fan interest actually pulled off its North American release, where it went on to sell more than it did in Europe and Japan.
** And then there's the ''VideoGame/{{Mother}}'' series. While the series' second game (known in the west as ''{{VideoGame/Earthbound}}'') was exported soon after its release, [[VideoGame/EarthboundBeginnings the original]] didn't land in North America and Europe until its appearance on the Wii U's Virtual Console in 2015, over '''25 years''' after its Japanese debut. [[{{VideoGame/Mother3}} The third installment]] remains Japan-exclusive to this day, save for a FanTranslation.
** Speaking of Wii U Virtual Console, that's been a source of contention for the fanbase, thanks to ''three'' different Nintendo branches: Japan's, North America's, and the PAL region's, with clearly different priorities between each branch over what titles get released. It's commonplace for certain games to be released in certain regions ''months'' before they see the light of day elsewhere, leading to much grumbling that some parts of the world got preferential treatment. Just one example: ''VideoGame/SuperMarioBros3'' got released in Europe in December 2013, and didn't hit the North American eShop until ''four months later''.
** Some other VC games are ''even worse'' than the Super Mario Bros 3 case mentioned above, with ''VideoGame/MetroidZeroMission'' in particular being released in Europe in March 2015... and not being released on the American VC until ''the next year'' in January 2016.
** Speaking of which, the eShop isn't available in a large part of Asia, severely blocking [=eShop=] exclusives from reaching most parts of the region as well as limiting access of games in the region to physical media. This is largely thought to be due to the way the branches are set up and the criss-crossing of device regions (for example, Asia is supposedly under the jurisdiction of Nintendo Japan. However many Asians want English devices due having little to no understanding of the Japanese language. While the local distributors have Nintendo of Japan's blessing to bring in US devices, the compromise means that Asia can't get the [=eShop=]).
* ViralMarketing: Nintendo's approach to marketing in hopes fans will be the ones to spread the word about the latest and upcoming products for Nintendo's systems. Unfortunately many see this as NetworkDecay since Nintendo no longer markets heavily to the mainstream, unlike back in the NES and SNES eras. This lack of mainstream advertising often leads to the result of new franchises [[ScrewedByTheNetwork commercially failing]] even if they are [[AcclaimedFlop critically acclaimed]]. This does seem to be changing with the release of the UsefulNotes/NintendoSwitch, however, with TV adverts appearing often and targeting a broader amount of the mainstream gaming market.
* WhatCouldHaveBeen:
** Nintendo was approached by Creator/{{Atari}} to bring the Famicom to the United States, and were in the early stages of negotiation for the rights, but UsefulNotes/TheGreatVideoGameCrashOf1983 put a end to those plans. It also came to light that Atari didn't really have the money to buy the Famicom rights, and had just hoped to tie up Nintendo with some red tape for a while. The presidents of Nintendo in America and Japan were devastated, thinking potential millions had vanished because of the crash. Fortunately, Nintendo decided to bring it over themselves in a few years anyway, and the rest is history.
** The UsefulNotes/PlayStation was originally a Nintendo co-project with Sony, but tension rose up over how the platform would be controlled by whom and the money distribution and so Nintendo backed out of the deal at the last minute. Sony decided to take their toys and go home, releasing the [=PlayStation=] on their own.