Trivia / Mikado Stick

• #EngineeredHashtag: #MikadoStick.
  • #LeMikadoSansChocolatCestAussiConQue was launched not by Mikado, but by the Fun Radio radio station. It however quickly became even more popular than the official hashtag, and even ended up being used by the company itself.
• Viral Marketing: Mikado Stick quickly became the most trending Twitter topic in France, and the #LeMikadoSansChocolatCestAussiConQue hashtag became the third most popular trend worldwide.

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