- Adored by the Network: Google+
- Banned in China: If Real Life were fiction, this would be a deconstruction: For a time, Google caved in to China's demand for censorship to avoid being banned. Then later, amid suspicions that the Chinese Government was trying to spy on Gmail users, they apparently decided it wasn't worth it and left the country entirely.
- Killer App: Gmail and Google Maps were showcases for AJAX. No one had seen a web page that could be dynamically updated without reloading before. They showed it was possible to build web apps that worked as well as desktop apps did, heralding Web 2.0.
- What Could Have Been: