Doing It for the Art: Danny & crew are out to make a profit. However, Danny will eat in to that profit margin when it means going the extra mile on a project to make it up to his artistic standards, and to see to it that the vehicle in question finds a home with someone who'll love and appreciate it.
One of Us: Danny's a huge fan of old horror movies, and once cruised around Vegas wearing vampire fangs and driving Elvira, Mistress of the Dark. He even used to host a Las Vegas TV slot that would show old B horror movies under the name Count Coolrider.
Davey Deals, a recurring (and annoying) character in the latest season of Pawn Stars was first featured as a client on Counting Cars (he's since had other appearances as well and is portrayed better on this show than on Pawn Stars)
Applies naturally to Danny himself as one of the "experts" on Pawn Stars