Professional Wrestling as a whole was the definition of this trope in the Monday Night Wars as the main promotions one-upped themselves while the indy promotions (namely ECW) did more and more outlandish things in order to just stay noticed. How violent can hardcore wrestling get? How high will a wrestler fall as part of a stunt? How contrived can the flippy moves get? It got so bad in the late 90s that the WWE now is purposely defying this to the point of inverting it.
On the contrary, most people loved hardcore matches and high flying wrestlers. It's only in recent years that people have started to complain about it, due to indy leagues doing it badly.
Concerning Hulk Hogan's famous bodyslam on André the Giant at Wrestlemania III, Andre's weight gets bigger and the time between the event and his death gets shorter.
To elaborate, Andre is usually billed as slightly over/under 500 pounds. Hogan once said that due to Andre's declining mobility, he unintentionally dead-weighted Hogan, so it felt like 700 pounds. Eventually it turned into Andre simply weighing 700 pounds. Concerning his death, Andre died six years after that match; Hogan once said he died several weeks later. Eventually wrestling fans started joking that the bodyslam killed Andre.
WWE's Hell in a Cell match was looking to go in this direction after the legendary third Cell match in which Mankind flew off the top both into the announce table (which was planned) and then through the ceiling mesh (which was not), leading to concerns in the industry that attempts to meet or surpass the standards set by the match would cause very real dangers. Luckily Vince McMahon put his foot down following this and made sure no future Cell matches ever tried to top what they did in that match (although the Cell match with Triple H and Cactus Jack in 2000 attempted to homage many of the moments from this match, albeit in a less dangerous way).