Refuge In Audacity: Advertising
Advertising examples of Refuge in Audacity.
- Hulu commercials parodied this trope, with spots featuring Seth MacFarlane (slipping from his normal voice [which is also the voice he uses for Brian the dog] to the voices he uses for Peter, Stewie, and Quagmire), Denis Leary, Eliza Dushku, and Alec Baldwin respectively announcing that they are aliens set on turning human brains to mush with TV, with the new Hulu site as their latest and greatest brain-rot delivery system.
Hulu Tagline: An evil plot to destroy the world. Enjoy.
- The Burger King. Special mention goes to the commercial where they flat out admit they're ripping off McDonald's' latest breakfast something-or-another, by creating a commercial where the King himself breaks into McDonalds' headquarters to steal the breakfast something-or-another then flee on motorcycle.
- For jurisdictions that recognise the legal concept of puffery, this is Truth in Television as the general rule that factual statements in advertising have to be true doesn't apply when the claim is so ridiculous no reasonable person could take it literally. It's probably not the world's best cup of coffee.
- Mentos commercials thrive off this trope. When the protagonist finds themselves in trouble, they simply pop a Mentos and solve their problem in an over-the-top manner. When close-by, sometimes antagonistic characters witness it, the protagonist simply show their Mentos roll as an explanation for their actions.
- A memorable commercial for A1 Steak Sauce plays this to the extreme; a woman is arguing with a man in a steakhouse, saying things Like an Old Married Couple such as, "Why are you doing this? I don't even know you. Stop eating!" as the man gobbles up a steak. The punchline? The man gets up and scampers away just in time to miss another man returning, saying, "I just called the sitter, the kids are fine... Did you eat my steak?" The first man sat down at a complete stranger's table to eat their steak.
- The USA has always had limits concerning the power of computers it allows for export, under the rationale that excessively powerful computers could help their enemies, who were usually technologically behind them. It has updated the limits as computer technology has improved, but on one particular instance in 1999 Apple launched the PowerMac G4 before the oncoming limit update. Because its performance exceeded the then-outdated limits, for the first couple of months it was effectively banned from export. Apple promptly spun this in their favour, with advertising such as "the only personal computer considered a weapon by the US government".