After having a strange dream, Madoka Kaname is surprised to find the girl from her dream, Homura Akemi, enroll into her school the next day. Seemingly knowing her already, Homura warns Madoka to stay the way she is, lest she risk losing everything. Later that day, when Madoka goes shopping with her friend, Sayaka Miki, Madoka hears a strange voice, leading her to a backroom area. There, she encounters a strange creature named Kyubey being attacked by Homura, who is revealed to be a magical girl. As Homura demands Madoka stay away from Kyubey, Sayaka arrives and escapes with Madoka, only for them to be caught in a mystical barrier and approached by strange monsters. They are rescued by another magical girl named Mami Tomoe, who dispels the attackers using her magic abilities. After Homura is forced to retreat, Kyubey explains that he wishes to form a contract with Madoka and Sayaka to make them magical girls.