"Tired of sending the wrong mating call with a T that just isn't U?"This arc serves as a coda of sorts to Behind Closed Doors. Michelle, after losing her virginity to Stan, shows up at school talking like him and dressed more provocatively than usual. Meanwhile, Stan tells Jack he wishes he'd realized she was new to sex. This gives Stan the idea for a new project.As Brandi and Penny, also talking about Michelle, disagree on Stan's desirability, Stan turns up to ask Brandi if she'll model t-shirts for him again (as she had during his election campaign). At the mention of modelling, the star-struck Penny gets excited, but Stan, still resentful over her having dated Rich, tries to dissuade her. Penny reminds him that he's directed her in videos before, and claims credit for one of them being his most-downloaded video ever. Brandi, anxious to keep the peace, assures them she's happy to share the spotlight.Stan and Jack launch an online video for their "Self-Marketees" shirts, so named for their purpose of advertising one's personality and sexual availability or lack thereof. Although several models appear in the ad, Penny and Brandi appear from the mouth down only. When Jack questions this, Stan hints that Rich wouldn't like seeing Penny in his video. As Stan and Jack sell their merchandise at school, Penny, furious over her face being cropped out, confronts Stan, telling him that she's no threat to him anymore because she dumped Rich. Stan, unperturbed, offers to sell her an "I'm moving on" tee.When Michelle buys a "Taken and smug about it" shirt, Stan is pleased with himself for—he thinks—giving her the confidence to find a boyfriend. Jack looks at him slyly, leading the commitment-averse Stan to realize Michelle now considers him that boyfriend.