That Still Small Voice
Myrna: Everything isn't about money, Jiminy. It's the principle.
Martin: A commitment to excellence.
Myrna: Excellence at stealing money.
Henry Mills: I don't know.
Archie Hopper: Give it a shot.
Henry Mills: 'Cause, this can't be all that there is.
- Baleful Polymorph: Geppetto's parents, courtesy of Jiminy (by accident of course). Averted with Jiminy himself, who's happier in his animal form than he ever was out of it.
- Even Evil Has Loved Ones: For the first time, we see Regina display how she really does care about Henry. Not that it stops her from shoving Emma away from him once he's safe.
- Faux Affably Evil: Jiminy's parents. At first they just seem like lazy common thieves who enjoy their job a little too much, but we see later that they don't so much as bat an eye at what amounts to murder.
- Finishing Each Other's Sentences: Jiminy's parents do it a lot, usually when they're making excuses for why their thieving lifestyle is a good thing.
- Heterosexual Life-Partners: Archie and Marco are revealed as such; a side effect of them being lifelong companions in the Fairy Tale world.
- Iconic Item: Emma's red coat is pretty much established as this in her first scene this episode.
- Laughably Evil: Jiminy's parents again. They're pretty much Expy's of the Thénardiers.
- Mama Bear: Much like Snow White in Season 2, when she and Emma are trapped in the Enchanted Forest, when Henry comes, sobbing, to her door, the genes Emma inherited from Snow erupt and she goes from the fairest of them all to the scariest of them all. We are not kidding. You have been warned - this is the warning: It is absolutely glorious. Terrifying... but glorious!
- Took a Level in Badass: Archie Hopper, after listening to Henry tell of him being Jimminy Cricket, finally takes the time to stand up to Regina, and take care of Henry without hurting his feelings.
- Took a Level in Jerkass and What the Hell, Hero?: Archie takes his stand by essentially threatening to have Henry taken away from Regina. This is a problem when you realize that he would have to essentially lie to authorities to make good on his threat. Regina may not be a nice person, but she has displayed no signs of being an unfit parent for Henry and has been shown to really love him. Also, by entertaining Henry's belief of the curse, Archie is also entertaining the idea of Henry's mother being "evil" which is harmful for their parent-child relationship. Although the alternative, Regina making Henry think he's crazy rather than admitting the curse is real, is harmful to him, too.
- Wham Line: "His name is Gepetto."
- Wham Shot: The final shot of the episode, when we find out what the "something shiny" Henry discovered was: Snow White's coffin from the Enchanted Forest at the bottom of the mine shaft.