Many years ago Sask Pork, the agency promoting Saskatchewan pork producers, started an advertising campaign with a new slogan: "Pork. The one you love." However the billboards (second entry on this list) featured a woman hugging a guy (with a bit of a goofy grin) presumably grilling some pork chops. The period seemed to disappear and suddenly most people read it as one statement.
The fact that the girl felt the need to cover the teddy bear's eyes shows viewers at home that their minds are not in the gutter. It was supposed to look wrong. (A new version cuts out this specific scene, making it seem like our minds are in the gutter.)
BUT WAIT THERE'S MORE and the end of this one takes the cake by cutting out any possible subtext, although the first and second are more phallic.
Advertisers dealing with "intimate" products need to be more circumspect than most. French prophylactic maker Manix has a habit of producing ads so subtle◊ they're family friendly at a casual glance, and very not after a few moments consideration.
In one of the "Windows 7 was My Idea" ads was a guy who is outside of his room because his roommate put a sock on the doorknob, which is a visual shorthand for sex. He also finger quotes "private tutoring" so it's specifically intended to state that they're having sex.
"I can stay here all night!"
In a 1980s ad for Federal Express, famous fast-talker John Moschitta includes "dork" in a list of names of businessmen he is speaking with, much to the dismay of the ad's producers, who were worried that networks would be upset that a slang term for "penis" was used so casually.
There's an Old Spice body wash commercial featuring a centaur and his (human) wife. Old Spice works for him because he's two things in one, a man... and a provider. There are definitely some Squickythings implied, despite the horse's body being that of a mare. That, and mythology states that centaurs have a nasty habit of raping human women.
In 2001, Expedia.com had this commercial about a young woman going on a business trip with an obnoxious co-worker named Cooper. As she imagines the lengthy flight in the window seat next to Cooper, we see brief glimpses of some of his annoying behavior. In one, Cooper points both his thumbs at his chest and boisterously cries, "THIS GUY!". This is the punchline to an off-color joke (Who has two thumbs and likes blowjobs?), but it's also the punchline to many less offensive jokes, so they were probably intending to let the viewer fill in the blank there.
This one didn't make it past the radar completely, as later versions of the ad prefaced the thumb pointing gag with the line, "Who's naughty on this plane?"
One of the commercials for Pepsi in Argentina features every kind of sexual innuendo imaginable while "I Touch Myself" by Divinyls is played.
A campaign for Burger King's Chicken Fries featured a GWAR-like, chicken-themed band singing tunes such as "Bob Your Head" and "Cross The Road". The band's name? Coq Roq (try saying it out loud).
The Australian anti-littering campaign with the slogan "Don't Be A Tosser".
For their Molson Canadian beer, Molson brewery made a commercial about how many beavers we have in Canada, so many that sometimes we have to chase them out of the house. The commercial ends with the phrase "Molson Canadian, for when you're chasing beavers." note For those who don't get the joke, "beaver" is also slang for "vagina," at least in Canada, the United States, and Australia (see below for the last one).
There was an Australian ad that used that meaning of the word as well. It involved a woman taking a beaver out on a day-trip. It ended with her presenting the advertised product to the beaver. What was being advertised? Frigging maxi-pads and tampons! It even had the catch-phrase "Care down-there" for cripes sake!! Watch it here!
When obviously "Care down-under" would have been so much better!
When Nintendo first brought out the DS, they used the slogan "Touching Is Good". The obvious Double Entendre was hardly lost on consumers...or on the game developers, judging by some of the earlier titles. (Feel the Magic, anyone?)
The bee having fun with a flower was actually an advertisement of a mobile phone tune which somehow managed to air midday.
The Quiznos Torpedo commercials. A deep-voiced talking toaster told an employee to take the sandwich and "put it in me," and when referring to the "only four dollars" line, to "say it sexier" There must have been complaints, since they ended up slightly edited, (the line was changed to "say it with passion") but even then the "put it in me" line was still there. It was then changed again: "Put it in me" was changed to "I'm waiting for it". The unedited version still aired late at night, though. View the extreme radar breakage here.
Toaster: I want you to do something.
Scott: Not doin' that again...*looks at crotch* that burned...
There was a TV spot a few years ago for a local newspaper, that had a man in a trenchcoat walking through a park, opening it up to numerous (shocked) people. After a few seconds, a voice over gently says, "Got something small to advertise? Take out an ad in our paper." How did that get through?
Aspercreme's original slogan was "You bet your sweet Aspercreme!" Then somebody realized the ad was talking about people's sweet asses, so they changed the third and fourth words to "if it's".
There is a regular series of ads on Australian TV for a brand of Peanuts called Nobby's. It involved someone talking about "Nibbling Nobby's Nuts". In every case people nearby would all look suspiciously when that someone, it was usually a woman, said this out loud. It's been going strong since the 1980s.
When this company aired ads in the UK, they used the same slogan, though the advert featured UK 70's Slade frontman Noddy Holder. The ad showed a group of men who, upon reading the title, started to lunge towards Noddy's crotch, stopping just short when he announced "Not Noddy's. NOBBY'S!". God knows how they got away with that one.
It's even funnier if you're a Discworld fan. Nobody wants to nibble anything of that Nobby.
Kellogg's Corn Pops presents... The Spooning.
A TV3 ad from the mid 2000s. Feic, feicim, feicamar etc. said the teacher. The joke being in Ireland feck is a swear word while feic is the Irish for see and pronounced exactly the same.
A Comedy Central ad has a guy with his head in a hole in a table (as if it was being served on a platter in a cheesy horror movie). He is surrounded by cats, and keeps saying "I don't think they're going to get it..." Then the following two exchanges happen:
Guy In The Table: I think this cat is hairless. Guy 2 (putting more cats down): Here, this one's Brazillian.
The Charmin bears: the toilet paper company has an entire international advertising campaign based around taking the phrase "Does a bear shit in the woods?" to its logical extreme. (Apparently, the answer is "Yes, and they use Charmin toilet tissue to clean up afterwards.")
Lampshaded in one episode of Saturday Night Live (not verbatum): "An ad for Dancing with the Stars was banned from airing due to a woman showing too much cleavage, yet the lewd commercials with bears showing off their asses still manage to air."
A German toilet paper company proceeded to make a parody. "Scheißt ein Bär in den Wald?" is the German version and means exactly the same.
And the German version of the initial Charmin bear advert is even more explicit than the American one (then again, they can get by with more shit on German television...).
Heck, probably all Axe commercials are good examples.
One ad had a guy playing cards with two teen girls who were in only bra and panties. Their father comes downstairs and starts beating the hell out of the guy while a voiceover says "Don't mess with the King's Queens or he'll kick your Ace, Jack."
During the 2009 Indy 500, Firestone had a blatant example. The station had paused for a station ID (which was announced by the analyst) and it went to a radio commercial that invited the listener to strap down tightly, feel the rubber and smell the excitement, gripping it tightly with sweaty palms. Thanks Firestone for making us think you're offering a new line of tires. (Incidentally it didn't get complained about once. Wow.)
You'll see the "Suck da head and pinch da tail" slogan all over New Orleans. It's the technique for eating crawfish: break in half, pinch tail to get the meat out, and suck the juices from the head.
The ads for FX's Nurse Jackie: first one was "Life is full of little pricks", while another was "Holy shift".
The Schick Quattro Women's shaving razor has an ad in which a woman walks about town, and everywhere she goes, overgrown bushes get... trimmed.
Toyota's current commercial for the Sienna has a woman in her new van, marveling at how relaxing it is to be in it. The woman then explains that she escapes the hours in the Sienna by saying that time in the van 'gives her fewer headaches'.
One commercial for Fruit by the Foot has one kid claiming to have replaced something vital of another kid's with Fruit by the Foot while pointing at his crotch. His skis, what else?
A commercial for Late Night Liars, which appears to be an even more dysfunctional Greg the Bunny, has one aged starlet puppet (think Miss Piggy on a bender after realizing she was too old to have a career) doing a screentest drunk. She falls asleep, and this exchange happens:
A Jack in the Box commercial features Jack conversing with his mother about whatever product he's now selling, when his father barges in exclaiming "Honey, call the doctor! It's been more than four hours," accompanied by a panicked glance downward.
Jack in the Box seems to be adopting this as a core element of their ads (which isn't a bad thing, mind you). One ad features Jack discovering some...rather intimate purchases amongst his wife's groceries, which she tells him are for "later". He then finds a spiked collar and gets VERY excited...until being told it's for the dog.
"Your dad's really throwing his weight around!" "All quarter-pound of it!"
The Spanish lollipop brand Chupa Chups, which is distributed to other countries, got away with their slogan "The Joy Of Sucking" for many years before changing it to "Life Less Ordinary".
An advert for Tetley tea bags had the head mascot Gaffer and his date in a taxi outside her house. She asks him if he'd like to come in for some "coffee". But Gaffer takes this literally and, as a tea man, he's disgusted. He says "What sort of a bloke do you think I am?" and leaves her standing on the curb.
The Tiddy Bear! Which sounds very similar to what the product is hugging half the time. Good thing those women were adults wearing seatbelts.
A commercial for the Mini Countryman had a gameshow called "Cram It In The Boot" where the (British) host asks the (American) contestant if he'd ever crammed it in the boot? The commercial was advertising how Countryman's boot is able to hold more stuff, so you can cram more things in its boot. The radar obviously had no idea what else that means.
This ad for Johnson on-board motors. The only thing that makes me wonder whether it was intentional or not is the line about "your kids." That seems a little risky, even for getting crap by the radar.
An ad for Herbal Essences shampoo features women using the shampoo and hallucinating their fantasies with the slogan "Someone's been doing the Herbal". One example.
One Bigspot ad shows some kind of yo-yo product (which, as all the Bigspot ads imply, is a failure). At one point, a woman walks up to a man in a very suggestive tone and says "Can I play with your yo-yo?" The guy winks at the screen, and the ad ends.
G.I. Joe toy commercials were made under the same restrictions as the TV series. However this episode managed to sneak in a little lethality: When introducing the joe Sub-Zero, he comes up behind two Cobra troopers, and fires one-shot each.
There was once an anti-littering PSA starring Aquaman called That Dirty Beach.
"Whatever happened to drinks? It used to be real liquor, in a real glass. Now it's cocktails called razzle...twatitinis and who knows what. This cocktail's called tequila." Yes, 1800 Tequila certainly "changed the game" with that commercial.
One wonders how this ad for Luvs Diapers got past the radar. Yes, you saw it correctly. Those babies are having a competition for...who can be the most "heavy duty".
Overstock.com's (now O.co's) tagline "The big, big O" is odd but reasonablyinnocuous. Their Jingle bells-esque Christmas jingle ("Oh Oh Oh, the big big O, Overstock.com", which never comes after the company is identified) crosses the line into a disturbingly unrelated attention-grabber. (In case you don't understand, the Big O is slang for an orgasm).
A commercial for Mario Kart 7 features a group of guys playing. One's kart is struck by the lightning weapon which shrinks the kart. He asks "Hey, why am I small?" and his buddy replies, "Genetics".
Wilkinson Sword's "mow the lawn" did make it past US censors...for a little while. See here.
The commercial also involves a man getting turned on by a car. Considering that there is a car fetish, and the phrase "Auto erotica", it's safe to say that this was intentional.
This is one of those cases where Getting Crap Past the Radar was actually done literally: in the newest commercial for the Chevy Volt, the woman in that spot said that the car will "save you a crapload of money." (A caption at the end showed that she meant to say a boatload of money.)
The Liquid Plumr ad for its Double Impact. From the deep voiced narration, to the woman's reactions, to the many plumbing double entendres, to that other possible meaning of "Double," to the guys respectively working the meat (he's a butcher) and handling melons (fresh grocer) at the end, it's amazing this ad made it on the air.
The Sega 32X commercial and magazine ads were filled with sexual innuendos about how the 32X inserts into the Genesis.
Guy: Just stick it in your Genesis!
[cuts to a 32X being inserted into a Genesis in slow motion, with a voice suggestively saying "All right, baby..."]
Handgun manufacturer STI in a print ad, referring to its competitors: "We've upped our standards, now up yours."
A 2002(?) ad for Comcast Cable Modem did this literally by showing a newly-wed husband and wife retrieving their wedding photos, only for the photographer to upload a "special shot" from the husband's bachelor party, much to his wife's dismay.
A 2005 McDonald's web ad had the text "Double cheesburger? I'd hit it. I'm a dollar menu guy." Hopefully McDonald's was just unaware that "hit" meant "sleep with", because the alternative is terrifying.
A commercial for Koodo Mobile has El Tabador helping a family move into their new house. At the end, he knocks over a long, rectangular box, which then starts vibrating with enough frequency to move around the room. He hastily says it "must be their alarm clock", obviously trying to cover up what it really is.
CheapOair has ads with a picture of Phuket, Thailand and the tag line "Cheap Flights make it easy to say 'Phuket... Let's Travel'".
The commercial for Kraft Habanero Heat shredded cheese has a Big Red Devil giving out free samples at a grocery store. He claims it's hotter than "you know what" and then becomes increasingly frustrated as one couple can't figure out what he means by "you know what" and keep guessing incorrectly. He even starts to think he's the victim of a Candid Camera Prank, since he doesn't think there's any way the couple could really be that stupid.
(later, the men are really convinced this product can work)
Man #2: The Wunder Boner!
Man #3: My wife would like that!
(It's a product for easily removing a fish's bones)
In this commercial for a Samsung cell phone, a family man is leaving for a business trip. His two young daughters excitedly tell him that they made him a video and link their cell phones with his to upload it (a new feature for the phone). Then his wife walks up and says "I made you a video too," and links her phone with his, but quickly adds, "You probably shouldn't watch it on the plane." This commercial somehow made it on ABC.
A Progressive ad talking about the bonuses for people who stayed with Progressive, and the rival company apprently gives customers a calendar as a prize, featuring one insurance man laying on the cover somewhat suggestively. One of the guys says, "You should see November!" and Flo replies very seductively, "Oh, yeah?"
A Sonic commercial had a line "My mom told me not to play with my tater tots."
For a while in Minneapolis they were running advertisements for an AIDS awareness program at most of the bus stops. One, showing a picture of a man in a baseball uniform, said something along the lines of "Just because you're the pitcher doesn't mean you can't get AIDS."
Similarly, the Pennsylvania-based convenience store chain Sheetz invited you during summer 2013 to use your loyalty card to "save on the Sheetz you love."
It's not on their website anymore, but that same link now has this:
Just how many ways can you save with the My Sheetz Card loyalty program? In a word, a Sheetzload.
Nutra Nail Gel started airing this spot on American television in fall 2013. It promotes the quick-drying nature of the product by depicting the ptifalls of standard nail polish. A woman looks down and disappointedly says "Oh, smudgenote Rhymes with "fudge", a common thing to say when you catch yourself about to say "fuck" in situations where you shouldn't. The last woman wakes up, looks down at her bed and says "Oh, sheet."
Interviewee Am I your man, Mr. Dumbass? Mr. Dumass: The name... is... Dumass note pronounced "doo-mahs" and nothing like "dumbass". Interviewee: (blank stare with a huge grin) Mr. Dumass (after the interviewee leaves): What a dumbass!
There's a 90s Are All That commercial that's pretty much all about this trope. It showcases the dirtiest moments in Nicktoons history.
Time Warner Cable commercials featuring the stars of Hot In Cleveland involve the four women from the show at the airport, complaining about missing the aforementioned program. The Time Warner Cable guy comes in and talks about how TWC allows programs to be viewed from a mobile device, "anytime, anywhere." Betty White then says to one of the women, "'Anytime, anywhere'? Isn't that your nickname?"
Fresh And Easy has a commercial that states "Get your food the F and Easy way." However how it is said clearly sounds like it is saying "Get your food the F ing Easy way".
Seen the 2013 ad for draft king sweepstakes? No idea how they got that past the radar! The guy says very clearly "Derek Bradley went from a guy with holes in his underpants, to bikini models in them!" watch it here: http://www.youtube.com/watch?v=W7vQbjn3mR8 And this aired on national TV and all over youtube.
The famous Portuguese drink Licor Beirão ("Liquor from the Beira region"). Its slogan? O Beirão de que todos gostam ("The one from Beira which everybody loves"). Who was "The one from Beira which not everybody loves"? António de Oliveira Salazar, Portugal's then dictator! Yes, they basically pulled a joke on a dictator and the best of all is that he knew about it, didn't try to censor it and complimented on the liquor makers audacity!