Tom said to himself that it was not such a hollow world, after all. He had discovered a great law of human action, without knowing it — namely, that in order to make a man or a boy covet a thing, it is only necessary to make the thing difficult to attain."
"There are two great tragedies in life. One is not getting what you want... the other is getting it."
"We would often be sorry if our wishes were gratified."
"The honey doesnít taste so good once it has been eaten; the goal doesnít mean so much once it has been reached; the reward is not so rewarding once it has been given. If we add up all the rewards in our lives, we wonít have very much. But if we add up all the spaces between the rewards, weíll come up with quite a bit. [ . . . ] Each time a goal is reached, it becomes Not So Much Fun, and weíre off to reach the next one, then the next one, then the next. That doesnít mean the goal doesnít count. They do, mostly because they cause us to go through the process, and itís the process that makes us wise, happy, whatever. [ . . .] What could we call the moment before we eat the honey? Some call it anticipation, but we think itís more than that. We could call it awareness. It is when we become happy and realize it, if only for an instant. By Enjoying the Process, we can stretch that awareness out so itís no longer only a moment, but covers the whole thing. Then we can have a lot of fun."
—The Tao of Pooh
"Stonn, she is yours. After a time, you may find that having is not so pleasing a thing after all as wanting. It is not logical... but it is often true."
—Spock, Star Trek: The Original Series, "Amok Time"