"Niska has his own code - twisted, though it may be. Very excited about reputation."
— Zoe, Firefly
"This could look very bad for OCP Jacques. Scramble the best spin team we have."
— Old Man in RoboCop 2, after Robocop 2 destroys an ambulance
Marlo Stanfield: He used my name? In the street? TALK, motherfucker!
"Monk" Metcalf: He just, you know, uh, say that you need to step to, and that... I dunno. He just running his mouth some.
Marlo: He call me a punk?
Chris Partlow: It was bullshit, man. You ain't need that on your mind...
Marlo: What the fuck you know about what I need on my mind, motherfucker? My name was on the street?! When we bounce from this shit here, y'all going to go down on them corners and let the people know: Word did not get back to me. Let them know Marlo step to any motherfucker — Omar, Barksdale, whoever. My name is my name!
The Wire, "Late Editions"
Tombstone: (saving Spidey from Ock and Silvermane) Sorry, Doctor. Too many witnesses. L. Thompson Lincoln can't be seen collaborating with supervillains and gangsters.
Niska: You have reputation! Malcom Reynolds gets it done, is the talk.
Mal: Well, I'm glad to hear that.
Niska: You know what is reputation? Is people talking, is gossip. I also have reputation; not so pleasant, I think you know. Crow!
(Crow opens the door to show a tortured corpse hanging upside down from a meat-hook in a walk-in freezer.)
Niska: Now for you, my reputation is not from gossip. You see this man? Ehh, he does not do the job. I show you what I do with him, and now for you my reputation is fact. Is solid. You do the train job for me, then you are solid.
Delenn: Our entire world is watching, Shakiri. If you believe so much in your caste, step into the circle and die for them.
"There ain't nothing you fear more than a bad headline, is there? You'd rather live in shit than let the world see you work a shovel."
Weaver [having just summoned a mass of butterflies to replace her usual (useful) insect swarm]: I just want you to realize that this is what you'd be asking me to—
Glenn [interrupting]: Yes. Excellent! They did say you were smart.
Weaver: You're serious.
—Weaver discovering the joy of public relations, Worm
"Professionally, Beyoncé has always strove for perfection—as she damn well should. That's what people who achieve great things do—they work to be as close to perfect as humanly possible. Musician, actors, writers and athletes are under no obligation to show you their true selves. They have an obligation to entertain you to the best of their ability. But Beyonce's 'perfection' started down a slippery slope when she started painting her personal life with that same brush...Meanwhile, Beyonce seems to be doing what she does so well—continuing to push the image of a happy, united family."
“Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.”
"National leaders are always followers of public opinion. No matter how well-intentioned they may be privately, they are limited by those they govern. Paradoxically, this is truest of dictators."
—Gore Vidal, "Nassar's Egypt"
"Not that this is so different from any other time, but we live in an age where very important people are making very important decisions strictly based on how that decision will LOOK. Presidents abstain from making key policy decisions because of how they might look. News organizations bury corrections quickly because of how those errors will look. Pizzas are coming to life just to say sorry to everyone... You make the call based on how it looks, and then people judge whether or not you looked good making it, and then you adjust for optimum good looks. Everything gets clouded in a fog of optics, while reality lurks out of view."
—Drew Macgary, "Everything is Public Relations Now"
"The drug war affects every part of life in the northern cities and towns dominated by cartels. In the towns where the factions still compete, gunfights are treated like shitty weather and gridlock in a normal city. The cartels even post warnings so people know not to go out after 7 or 8 p.m., or whenever they decide it's murdering time. Yes, it sounds almost nice of them...The cartels also do their best to spread propaganda to the people who live in and around the place where they operate. If there's a hurricane or a flood or some sort of disaster, you can bet cartel trucks loaded with aid supplies will start flooding into the region, and that cartel men with cameras will be there to videotape it for YouTube. Because a few trucks loaded with food and water totally make up for all those murders."
"Widely recognized as a tyrannical megalomaniac who prided himself on cruelty and ruled through fear, Caligula was nearly undone by an underground smear campaign to depict him as a 'pretty nice guy.' Other sculptures and frescoes of the time libelously show him flying a kite and helping an old lady cross the Appian Way. An incensed Caligula immediately went into 'damage control' by publicly sodomizing a puppy."