Quotes: Slave to PR

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Niska has his own code, twisted though it may be. Very excited about reputation.
Zoe Washburne, Firefly

This could look very bad for OCP Jacques. Scramble the best spin team we have.
Old Man in RoboCop 2, after Robocop 2 destroys an ambulance

Oh man... the bullshit piled up so fast in Vietnam, you needed wings to stay above it.
Willard, Apocalypse Now

Toots:: (to Rocco) I say smack her, and let it go at that.
Frank: That'd be alright for you, not for him.
Rocco: I didn't ask for your advice!
Frank: The Roccos don't, or they wouldn't be Roccos. No, smacking her isn't enough; it's too great an insult. He'd have to kill her. Then he'd have to kill us who witnessed it. Not just Mr. Temple and me, but all the witnesses. It's all or nothing. He needs you, and Curly, and Angel. So it'll be nothing.
Rocco: (seething) Wise guy.

Marlo Stanfield: He used my name? In the street? TALK, motherfucker!
"Monk" Metcalf: He just, you know, uh, say that you need to step to, and that... I dunno. He just running his mouth some.
Marlo: He call me a punk?
Chris Partlow: (terrified) It was bullshit, man. You ain't need that on your mind—
Marlo: What the fuck you know about what I need on my mind, motherfucker? My name was on the street?! When we bounce from this shit here, y'all going to go down on them corners and let the people know: Word did not get back to me. Let them know Marlo step to any motherfucker — Omar, Barksdale, whoever. My NAME is MY NAME!
The Wire, "Late Editions"

Tombstone: (saving Spidey from Ock and Silvermane) Sorry, Doctor. Too many witnesses. L. Thompson Lincoln can't be seen collaborating with supervillains and gangsters.
Doctor Octopus: Then L. Thompson Lincoln...IS WEAK!

Niska: You have reputation! Malcolm Reynolds gets it done, is the talk.
Mal: Well, I'm glad to hear that.
Niska: You know what is reputation? Is people talking, is gossip. I also have reputation; not so pleasant, I think you know. Crow!
[Crow opens the door to show a tortured corpse hanging upside down from a meat-hook in a walk-in freezer.]
Niska: Now for you, my reputation is not from gossip. You see this man? Ehh, he does not do the job. I show you what I do with him, and now for you my reputation is fact. Is solid. You do the Train Job for me, then you are solid.

Weaver [having just summoned a mass of butterflies to replace her usual (useful) insect swarm]: I just want you to realize that this is what you'd be asking me to—
Glenn [interrupting]: Yes. Excellent! They did say you were smart.
Weaver: You're serious.
Weaver discovering the joy of public relations, Worm

    Real Life 
National leaders are always followers of public opinion. No matter how well-intentioned they may be privately, they are limited by those they govern. Paradoxically, this is truest of dictators.
Gore Vidal, "Nasser's Egypt"

Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
Marshall McLuhan

I stand by this man. I stand by this man, because he stands for things. Not only for things, he stands on things. Things like aircraft carriers and rubble and recently flooded city squares. And that sends a strong message, that no matter what happens to America, she will always rebound with the most powerfully staged photo-ops in the world.
Stephen Colbert, White House Press Correspondents' Dinner

I think we drum good people out of politics who are defined by the single worst thing they've ever done, as opposed to the context of their public lives, and I think we make it much, much easier for people who have no business holding office to enter the process, because when you're not talking about ideas and world views and agendas. When you're talking about character and personality, it makes it very easy for someone to float through the process without ever having to explain themselves or demonstrate what they know.
Matt Bai, deconstructing this trope in politics on The Daily Show

Richie Rich's bratty new-money Canadian cousin Justin Bieber learned a very valuable lesson last Christmas: if you act like a shitty little asshole all year, Santa will put your ass on the naughty list and stuff your stocking full of reindeer turds and dry cleaning coupons. So to make sure he doesn't get put on the naughty list again this year and ensure that Santa brings him the Pooch Patrol he wants, Justin Bieber is doing everything he can to convince us he’s no longer a lil’ asshole troublemaker... Justin says he was just nervous because he was afraid people would be at home judging him and he didn’t want to come off "arrogant or conceited." Yeah, too fucking late.

He also got all ~deep~ by talking about how he’s done "pretending" to be someone he's not, and that he's not actually an awful come-to-life canker sore.
Michael K., "Justin Bieber Wants You To Know He Was Just Pretending To Be A Little Asshole Last Year"

Professionally, Beyoncé has always strove for perfection—as she damn well should. That's what people who achieve great things do—they work to be as close to perfect as humanly possible. Musician, actors, writers and athletes are under no obligation to show you their true selves. They have an obligation to entertain you to the best of their ability. But Beyonce's 'perfection' started down a slippery slope when she started painting her personal life with that same brush...Meanwhile, Beyonce seems to be doing what she does so well—continuing to push the image of a happy, united family."

Not that this is so different from any other time, but we live in an age where very important people are making very important decisions strictly based on how that decision will LOOK. Presidents abstain from making key policy decisions because of how they might look. News organizations bury corrections quickly because of how those errors will look. Pizzas are coming to life just to say sorry to everyone... You make the call based on how it looks, and then people judge whether or not you looked good making it, and then you adjust for optimum good looks. Everything gets clouded in a fog of optics, while reality lurks out of view.

The drug war affects every part of life in the northern cities and towns dominated by cartels. In the towns where the factions still compete, gunfights are treated like shitty weather and gridlock in a normal city. The cartels even post warnings so people know not to go out after 7 or 8 p.m., or whenever they decide it's murdering time. Yes, it sounds almost nice of them...The cartels also do their best to spread propaganda to the people who live in and around the place where they operate. If there's a hurricane or a flood or some sort of disaster, you can bet cartel trucks loaded with aid supplies will start flooding into the region, and that cartel men with cameras will be there to videotape it for YouTube. Because a few trucks loaded with food and water totally make up for all those murders.

Widely recognized as a tyrannical megalomaniac who prided himself on cruelty and ruled through fear, Caligula was nearly undone by an underground smear campaign to depict him as a 'pretty nice guy.' Other sculptures and frescoes of the time libelously show him flying a kite and helping an old lady cross the Appian Way. An incensed Caligula immediately went into 'damage control' by publicly sodomizing a puppy.